Video Game Designer

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This time, the nymph mobile game launched by TINGK was originally decided to be called War Girl. Later, when I saw that the name had been registered by a domestic manufacturer, it was renamed "Commander". After all, although the game itself is said to be a variety of wars Weapons, such as naughty cards of tanks, planes, and battleships, but the player plays a commander, and the background in the game is also a fictional plot based on World War II.

At first, the team was ready to list on the Apple appstore, but after internal team discussions, it was decided to open both Android and IOS platforms.

The above test is obviously more convenient for IOS. After all, for example, the closed Apple is like a host platform, and Android is like a PC platform.

Including the models, accessories and even different systems of various manufacturers, all must be fully tested, especially after a certain problem is found, after the repair, a second retest test is required to see if there is a conflict. New BUG, ​​this is a very troublesome thing.

Chu He, who has been sitting in the Blacklight Studio, has received a report on the data sent from Shang Hai TINGK.

The number of downloads on the first day has exceeded 2.4 million, which sounds great, but this is also normal data. After all, the early publicity of the entire project is very strong.

Targeted publicity, including major domestic entertainment sites related to the two-dimensional, such as the barrage video network, and, as well as the comic network, have large-scale advertising, and such as the game starry sky and the player park also have a large number of ads.

After all, there is a good saying, ACGN does not separate.

What really surprised Chu He was not the download volume on the first day and the registered users, but the recharge pipeline on the first day.

Are the dwellers' money all coming from the wind?

First day recharge flow: 31.6 million

According to the statistics of background big data, among the 2.1 million users who registered on the first day, more than 310,000 made the first recharge, which is the so-called first charge.

This is already a very high number. Although the share of mobile games continues to increase and even surpasses the end games, in fact, the payment ratio of mobile games and some end games is not so high, most of the income source is derived from Big R.

And TINGK's new game commander came online on the first day, and it can reach 15%, which is actually very high, and on the basis of a proportion of 310,000 paying groups, the average consumption of each paying player has reached 90 yuan.

Calculated, the average amount of consumption per person has exceeded half of the per capita consumption of 40 yuan in the mobile game market.

This number did not make Chu He feel too surprised or shocked, but it still made Chu He feel emotional.

It's really too fast to pay for this mobile game.

Of course, this is just such emotions. In fact, the mobile games that make fire are indeed the same as a money printing machine, but there are more games that can't even recover the development cost.

The only thing that surprised Chu He was that the target group of the game positioning, the so-called Azhai people, the desire to pay was really a little bit stronger.

However, it is not strange to think about Chu River carefully. After the love and producers who targeted the girl group were on the line, the flow of water exceeded 200 million in two weeks.

In the first week, the running water reached 90 million, but now the production is more than doubled, coupled with the investment of a lot of resources, and the target group is aimed at male groups who are more willing to spend money in the game. The first day of running water broke 30 million, as if It's not a fuss.

And in the commander's game, the design of the paid system is quite similar to the original love and producer.

For example, the monthly card mechanism in the game, the mechanism of sending a diamond gift package for the first rush every month, are all extended.

At the same time, including the cumulative ten draws, the mechanism of SR or SSR must be extended.

The game includes the decomposition of cards, as well as the production of fragments.

These systems are naturally prepared for people who are willing to pay for krypton gold but are themselves chief Africans.

Including the completely random mechanism of the mobile game without a guarantee, and whether there is a mechanism similar to the card recycling decomposition production, it looks like it is for the player's consideration, our mobile game is very fair, whether you are krypton gold or not, everyone is on the same level At most, there are more opportunities for you to get krypton gold than you, as long as you are European enough to hang big RMB players.

This kind of behavior is a kind of practice when you have to pay attention to it, and you need to establish a chastity arch.

On the one hand, a recharge system was introduced to attract RMB players to recharge, on the one hand, they wanted to create a ‘fair’ game attribute.

But if you really want to be fair, then don’t increase the in-app purchase system at the beginning, and directly make the game a buy-out system, isn’t it better?

While adding an in-app purchase system to the game, I also shouted that everyone is treated equally, especially the card game, which is the most numerical game.

Even some unsightly manufacturers will have a big data system. For example, if you have kryptoned 500rmb for two consecutive days, then according to the feedback mechanism, you are a player with consumer desire and ability, and the background will automatically lower your Probability of shipment, even if you don’t ship it, let you consume to a certain extent before you can ship, or after you do not carry out krypton gold for a long period of time, your probability will gradually increase, even up to 50% of the mechanism, these It's just to lure you to consume.

Of course, these are all mechanisms used by small, unsightly factories. In general, some large and medium-sized manufacturers still have to slap their faces, or in their view, doing so is all about killing chickens and eggs, although they do not do such things on weekdays.

At the same time, this so-called "fair" card-drawing mechanism ~ www.NovelMTL.com ~ basically uses the four stages of operation.

Rhythm, showing off, appeasing and popularizing.

Such as an SSR card, there will be various rhythms shortly after the game is released. For example, this card is so powerful, it is so beautiful, and it is very beautiful. It is difficult to brush a copy without it.

Then there is the show-off period, such as the miracle of single draw, and the SSR is drawn for the first draw.

After that, there is a period of reassurance. For example, SSR is not too powerful. A lot of R cards and SR cards can also be copied, even more powerful than SSR.

In fact, more than 70% of people who play this kind of card game just want to collect SSR, even if the card is not as powerful as they thought.

At the end is the popularization stage. The biggest feature of this stage is the excessive loss of players. Of course, the players mentioned here refer to RMB players. Generally, when this happens, you will find that the game is particularly active at this time. , And it's particularly attractive and particularly good.

Even the card draw rate has increased a lot, and the various rare SSRs in the past seem to be no longer out of reach.

The commander developed by TINGK itself is positioned as a commercial mobile game. Of course, there are also consumer systems, but it is not excessive, and it also gives civilian players the ability to experience the game content and collect cards. Chance, after all, the core of this game is to collect cards.

It's just that civilian players collecting cards are certainly not as easy as krypton players, which is also an inevitable result.

At the same time, the entire game is also in a semi-social mode. In the game, players can add friends, but they are not able to chat with each other. At the same time, there is no arena setting in the game, but in the PVE copy, players can use other players’ cards. Cards as a support.