Video Game Designer

Propaganda about the wilderness has begun, even though it is still two months before the release time announced by EA.

But that's not to say that the promotion began only a week before the sale.

Just like boiled frogs in warm water, the propaganda about the wilderness will gradually increase.

For example, at this stage, the promotion of the wilderness is basically on the Internet, such as related articles about the wilderness.

Then there are videos including some tidbits in the process of making the wilderness.

However, contrary to EA's expectations, this kind of publicity does not seem to have any influence on players.

For example, in the game production process, how did the actors film the action in the wilderness, and how big the entire team used to complete the wilderness.

In the past, when the game was publicized, the player's revelation of breaking news was not applicable to the wilderness.

Click traffic and popularity are always up, and there is not much feedback from players.

This shouldn't be!

After a week of tentative publicity, EA’s marketing department looked at the week’s data report for the head of the online publicity.

The wilderness dartsman itself is a big hit. It is reasonable to say that this kind of publicity will have even more heat. Players should be very interested and very curious.

Why do players seem to care little about these news, even to say that they don’t want to?

Countless players who are concerned about the news of the big darts in the wilderness said hehe.

Who wants to see you announce these news?

Have these things been tired of reading on Chuhe's Weibo and Twitter?

I posted an in-house video every other week, fearing that others wouldn’t know that their wilderness darts were really doing the same.

If you really want to see it, Chuhe's Twitter and Weibo information are much more complete than yours.

After reading the collected information report, the person in charge of EA's online publicity put a tear on his face.

What to do about this?

The plan is completely disrupted!

Probably it changed the original plan, or applied for more resources, and more things about the wilderness darts on the Internet have begun to be disclosed.

For example, the names of several important characters in the game, as well as organizing gangs, and setting the exposure of the original painting.

At the same time, some details about the game in the wilderness dartsman, along with the time, began to slowly expose.

Including more details in the game, such as the ecosystem and time system in the game, as well as the intelligence level of AI, are slowly displayed in front of the player.

The wild environment, the scenes in the town, and a vivid western world slowly appeared in front of the players.

There is no doubt that this is a work full of ambitions. This is the news that all players and the media already know after Chuhe officially announced the establishment of the Wilderness Darts Project.

But with more game content, gradually released from the EA side, everyone knows that the ambition of Tianhe Network is greater than they thought.

It seems that they want to tell game makers around the world that sandbox open-world games can be considered perfect.

Ubisoft sandbox?

That's just Ubisoft's definition.

On February 20th, this time is not special for most people, but this day is special for Chinese players, or global players.

Of course not because of the Spring Festival.

But the latest news released by EA, the wilderness big dart formally opened the pre-sale, both Sony platform and Microsoft platform players can pre-order in advance, the pre-order price will not have a discount, but will be given after the game is opened Give players special rewards.

It is divided into three levels. The regular version is $59.99. Pre-ordered players will get a batch of horses in story mode, as well as some game coins, and a limited suit of clothes in online mode.

The special version is $79.99. Players will get extra special-looking horses, game coins, limited-edition clothing suits in online mode, gun-painting, and a hut that can accept robbery or gang missions.

The last is the ultimate version of $99.99. In addition to all the special edition rewards, players will also receive additional free initial weapons, experience bonuses from the previous 20 levels, and a special theme mission.

The pre-sale of the digital version and the physical version has been opened, including the opening of the corresponding channels. The content of the game has basically been completed. The full version of the data has also been handed over to EA and began to be sent to the factory for pressure. The goods were sent to dealers all over the world.

At the same time, domestic players also had a lot of heated discussions about the price of the wilderness dartsmen, and even boarded the hot list.

Because even the cheapest standard version has a price of more than 400 yuan, although it is said that if you don’t choose to start the first time and buy the physical version, you can get a bit of blood through the second shot of the disc, but for most people, this price is really What makes them feel too expensive.

After all, the previous Tianhe network, even the most expensive game, had a survival path of just over two dozen dollars, but the wilderness darts directly increased by more than twice.

"Tianhe Network is crazy about thinking about money? A game sells for more than 400? Forget it, forget it, I still wait for the free installation."

"?????? Free installation, do you live in a dream? There is no PC version at all, and installation is not necessary?"

"Laughing dead, COD, Battlefield, Assassin's Creed, which 3A-level games are not at this price? Why didn't you see these games, just because the wilderness dartsman is a game of Tianhe Network? Just because the previous game of Tianhe Network is not so determined then Gao? Of course, if there is a pirated dog, I will not say anything."

"The development of hundreds of millions of dollars~www.NovelMTL.com~ It is estimated that the advertising costs have broken through 300 million dollars. If you don't sell this price, you will pay Tianhe Network to make games?"

"It's annoying, the budget is limited, I want to play for the first time, but I want to sell back to the game after the game is cleared."

"Looking at the rewards of the pre-order version, the wilderness dartsman has a plan for multiplayer mode. With the ability of the Tianhe network, the subsequent online mode is definitely super fun, and the digital version is more convenient, without having to read the disk every time, and also I can play as soon as possible, without having to wait for half a month to play. So I choose physical disk."

Noisy, but the number of pre-sales of the game has been steadily rising. At the beginning of March, the global pre-sales reached 700,000 copies, and the pre-sales of the wilderness darts exceeded 1.5 million when the official sale was officially released. Not impossible.

Of the current 700,000 copies, 80,000 are from China, which does not seem to be much, but in fact, for a 3A level game, and it is still up to 400 yuan for the host platform game, this sales is already very high Yes.

For example, the battlefield and COD series that have been blown up in China. The total sales in the country before, even if they included the PC platform, the two together can only reach the sales of 600,000, and more of them are video cloud players.