Video Game Designer

The old gods have fallen and the new gods have come to the top. This kind of thing may be difficult to see in other traditional industries, but it is too normal in the game industry.

It may only take a few large projects in the wrong direction, and without success, that behemoth may crash and collapse, just like THQ that has lost itself to death.

It's possible that just because a successful game has accumulated enough capital, it has never been cleared up since then, just like the Tianhe Network of the year.

Even as the current big brother of EA in the game industry, the continuous failure will make it lose a lot, even from the first-line big brother to the third-line little brother.

On the one hand, it is an old-fashioned series of games, not much success.

Battlefield, Need for Speed, and real racing cars, although selling well, did not meet EA's expectations.

First of all, the COD of the battlefield series and the main competitor Activision have played countless times, and then each time they were beaten.

But their own Need for Speed ​​and real racing are caught in a cycle of cycle, but the sales and word of mouth have been declining every year. In contrast, Microsoft's Forza Motorsport series later came to the top, and it meant a lot.

In addition to their final shame cloth, FIFA and ice hockey and other sports game series, only the old IP of the Sims is not bad.

As for the expansion of the new IP, Longteng Century did well in the first two years. Although there was no big explosion, as a series, Longteng Century also met EA's expectations.

But the mass effect Andromeda in the back really gave the EA blood out.

Now that it has entered publicity and is waiting for the release of Star Wars Battlefront 2, it can be said that EA is gaining popularity.

But a successful game is not enough for the current EA.

So after learning that Tianhe Network has a new game plan, EA immediately rushed to the door.

Although the relationship between EA and Tianhe Network is very good, the two sides have collaborated countless times since the first game, and it seems that as long as EA does not deliberately give harsh conditions, basically Tianhe Network will not consider choosing another home.

But who can say that business competition is so absolute?

To know that the games of Tianhe Network, after so many market verifications, it can be said that publishers with a little distribution ability are rushing, even interactive movie games that everyone is not optimistic about can be profitable.

The new unknown game is obviously a work directly from Tianhe Network, not a product of its studio.

Coupled with Tianhe's secretly digging up two generals from the EA house, and bidding for two auction houses of THQ, it can be speculated that Tianhe is definitely going to make a big deal.

Even this will be a game like the wilderness dartsman. By then, as always, it will be on the dual platform of Sony and Microsoft. Just the name of Tianhe Network, this game is worth 3 million sales.

If it is as good as the wilderness, then the sales of this game will definitely not be less than 10 million, which any game manufacturer will not refuse.

Some second-tier publishers, Tianhe Network will definitely not consider it, only consider such things as Sony Interactive Entertainment, Sega, SE, Ubisoft, EA, Activision. These publishers can be said to be coveted for the games of Tianhe Network. Among them, Sony Interactive Entertainment and Activision, in particular, can be said to be very generous.

Especially Activision, probably with EA. Since Activision was redeemed from Vivendi by its CEO Bobbitk and the ASACIILP investment consortium, Activision has made greater moves in the game distribution field than in the past. Much more.

Of course, Activision has a 5% share in the penguin's hand, and the ASACIILP penguin also has more than 20 shares.

Since the beginning of the previous year, Activision’s investment in game publishers has reached three-quarters of EA, especially in key projects such as Call of Duty, World of Warcraft, Activision’s investment cost in battlefield and wilderness darts compared to EA It costs more.

More importantly, on third-party projects, Activision is much less than EA.

The lack of ace of third-party projects, this is the situation facing Activision.

First-tier game manufacturers such as Ubisoft, Bethesda, Capcom, and so on, there is no doubt that their own games must be released by themselves.

In this case, a third-party game manufacturer such as Tianhe Network who has not set foot in the game publishing circle is undoubtedly the object of everyone's common pursuit.

In the face of this kind of EA that may be risked by NTR with little care, it can be said that it cares about the movement of Tianhe Network very much. It almost came to the door when it discovered that Tianhe Network had a new project ready to be established.

The game hasn't been done yet, don't know when it will be released? It doesn't matter, let's talk about the conditions first, cultivate and cultivate feelings, and we can also set a little more information.

As for licking the dog to the last lick? Stop it, since the two sides established the Jedi survival, EA almost started licking the Tianhe network, and then?

After licking out a wilderness dartman, EA directly created a new record high in market value. Then, after Andromeda Waterloo, EA continued to lick, killing the original form and the rainstorm to stabilize EA.

For EA, does licking all the way to the end?

"Well, we do have plans in progress for the new game, but we don't even have GDD." Chu He waved his hand and said.

Hearing Chu He's words, Charles couldn't help but speechless, GDD didn't even have it?

This flatbread painting is too early, right?

"Well, will you go to the E3 exhibition next time?" Charles asked Chuhe while looking at Chuhe.

"I may not go to E3 this time, we are in the process of acquiring a studio over neon." Chu He looked at Charles and said.

"Platinum Studio? They are not so easy to accept the fate of being acquired." Charles said what came to mind.

This is not a secret anymore. Just pay a little attention to the actions of Tianhe Network and you will be able to inquire.

"I'm quite optimistic about them. They have enough strength in the field of action games." Chu He nodded.

"Unfortunately, they are too toxic. Their highest-selling hunter angel witch has only sold 1.5 million copies so far. Sega has not made much profit so far. Microsoft's dragon scale incarnation project has also lost more than $20 million. "" Charles spit out.

For general 3A game projects, the game publisher is determined early. In addition to the PY transaction, the more important thing is that the project team also needs to pay for the initial costs of the agency release, and even the follow-up publicity funds for the project to fill the cost of the 3A project. Some game studios have established a 3A project, and then doing it and suddenly found that the copyright of the entire game does not belong to them. Because of the shortage of funds, they are all sold, and they have changed from the creator of the project to a wage earner, even a studio. Almost sold it, the most typical one is Platinum Studio.

The early Platinum Studio was founded by several big coffees who left Capcom, and then they fell into the dilemma of having no money. Then they met the first ‘husband’ Sega.

This caused Studio Platinum to change from Cinderella to Mrs. Rich, but what Platinum Studio did not know was that Sega was actually a bad man with a habit of "domestic violence".

Forced to intervene in game development, and then the game sales were not good. Platinum Studio wanted to continue to develop new projects and was rejected by Sega as an ordinary foundry studio.

How to do? Let's divorce it~www.NovelMTL.com~ Then the outgoing platinum studio soon found Xinhuan Nintendo, but this time Xinhuan was not very reliable, it happened at this time that Nintendo's home game console was used by Microsoft. Rubbing with Sony on the ground, the game developed by Platinum Studio as a Nintendo department is naturally also exclusive to Nintendo, and the game consoles are sold so miserably, not to mention games?

In the end, Platinum Studio once again embraced Microsoft, thinking that this time there should be a good result, and then Microsoft proposed a unilateral breakup.

"Married many times"

These are not the biggest problems for Platinum Studio. The real problem is that every'divorce' Platinum Studio is basically leaving the house and even losing money. The creators are now from the original Mikami Shinji, Ina. Ye Dunzhi, the three King Kongs of Kamiya, became two big guardians.

At present, Platinum Studio has been reduced to working as a OEM for other neon manufacturers such as Sega and SE.

At this time, Chu He aimed his eyes on this studio that seemed to be cursed.