Video Game Designer

On July 10th, the 10th day of the League of Legends, the official release of the latest data on the game.

The highest simultaneous online reached 4.7 million people, and the per capita online has also exceeded 2 million times, which has surpassed World of Warcraft and become the second most popular online game after DNF.

However, considering that World of Warcraft is a point card fee, and League of Legends is a pure free game, there is not much contrast between the two parties.

However, such a data is also very scary. Although the League of Legends only has the krypton gold point of the skin charge, and it does not add the attribute, compared with the krypton gold element of the same type of dream three country RPG copy. The krypton gold point of League of Legends is too monotonous.

But this does not hinder the industry's expectations of the League of Legends' profitability. A game with more than 2 million online at the same time can undoubtedly make money from other places, even if it is truly free.

In this era, as long as there is a high enough popularity and flow, it is impossible to make money.

The only difference is that you want quick money at the moment, or slowly flowing.

Compared with the same type of DOTA, compared with these games of Dream Three Kingdoms, there is no doubt that under the sufficient hard power of Tianhe Network and the capital promotion, it is absolutely extremely successful.

At the same time, the average number of players online is more than 2 million, which is enough to support the game's matching system. Through the big data operation in the background, the player's level is kept at the same level as far as possible.

Although it sounds like this matching mechanism that forcibly intervenes in win rate is very unflattering, and even sacrifices part of the player's game experience, for the entire environment, such a matching system is still worth doing.

Including most domestic and foreign competitive genre games, similar institutions are used, but no one will really say it.

When the League of Legends data was released, game makers such as Penguin and Wangyi couldn't sit still, and they announced the establishment of this type of game. At the same time, they also announced that they would set up mobile games in addition to mobile games. Tianhe Network hasn't set foot in the high-end market yet, and Tianhe Network doesn't seem to pay much attention to the mobile terminal that can make big money.

The TINGK, which is called a gold behemoth, does not continue to develop the "Love and Producer 2" Commander 2", but instead acquires the German mobile game studio and engages in the mobile game 3A masterpiece. Explosive mecha games can only hear the sound and can't see the shadow, which seems to them to be noisy.

If such a studio does not have four or five skin-changing games for Penguin games and Netease games in a year, can he be idle?

However, when domestic game makers make such a mess, the launch of the League of Legends abroad, including direct sales from various countries, and agents are appropriate.

The review of Hanbok was a bit frozen, including third-party agency companies, but it was officially blocked by the official. However, the US server and the European server did not have much influence and went online smoothly.

E-sports clubs such as C9, etc., finally no longer have to go to the Chinese service to bear the delay and the difficulty of language training.

…………

Compared with domestic propaganda efforts, overseas such as North America and Europe, the promotion of League of Legends is much smaller, compared with the lesser promotion of League of Legends overseas.

EA, who has been an old friend of Tianhe Network, has invested a lot of money in the promotion, but the latest Star Wars movie released by Disney and the day North America went online, directly linked EA's Star Wars Frontline 2.

Throughout the United States, you can see advertisements for Star Wars and its games on almost any billboard in the central square of a large city.

On the first day of Star Wars Battlefront 2 only, EA announced on the official website that, including the PC platform, Star Wars Battlefront 2 sales reached a horrible 320 copies, a data that almost felt horrible.

Of course, this is also related to the huge publicity of EA and Disney behind it. It is conservatively estimated that in North America alone, EA has invested more than 100 million US dollars in publicity costs, and the global publicity costs have reached a terrible 300 million US dollars.

Compared with the achievements of Star Wars Battlefront 2, the League of Legends in North America is much more awkward. On the one hand, there has not been a large amount of investment in publicity, plus there is already a HON game of the same type in the North American region. After the opening, the highest number of people online only reached 370,000, and the average online was only 200,000.

This is a relatively low number, although for the League of Legends game, this player base is sufficient to ensure the perfect operation of the matching system.

However, there is a huge gap with the data that exceeds 4.7 million simultaneous online in China.

"Tianhe Network seems to have lost this time."

In EA’s office, Charles looked at Star Wars Battlefront 2’s sales data and the soaring market value of EA in the capital ocean, showing a satisfied smile.

Absorbing the wrong decision of the previous mass effect, it is located on Star Wars Battlefront 2, which is obviously a perfect answer.

"This profit data is really incredible." Next to Charles, there is also a bald middle-aged white man watching the latest sales data.

Jones, EA's deputy executive in North America.

Does the movie make money?

Of course, the Star Wars movie box office in North America reached $130 million in the first week, coupled with good market feedback, the final box office in North America reached $400 million. It is not impossible to look forward to, and if it is counted as an overseas box office, This movie will probably get a global box office of about $700 million.

But after deducting the theater line, the share with the overseas, and the box office share between the main actors and the director, Disney can really not make too much money.

The profit of the game, the sales of more than 3 million on the first day, according to this trend, breaking 10 million sales should be sooner or later, although there are platform stores and distributors, which can be compared to the layers of the film. Obviously the game can get a higher share.

In addition, we must know that in EA's Star Wars Battlefront 2 game, there is still an in-app purchase service.

"The game's micro-transaction system~www.NovelMTL.com~ We can put it on the agenda. The success of Star Wars has increased our market value by 2%, but the game revenue is not very good. We have too many resources. Investing in Star Wars, this kind of revenue is obviously not perfect." Looking at Charles, the other side asked.

"This needs to be cautious. Before our Need for Speed ​​joined the micro-transaction system, players have already given a lot of bad reviews." Charles shook his head after hearing Jones.

After hearing this, Jones waved his hand and said indifferently: "But the market value of EA was not affected at the time, was it? Instead, our market value has increased because of beautiful game revenue."

"It's not the same. At the time, we and the Tianhe Network jointly developed the Jedi Survival. Obviously this was the most critical element at that time." Charles frowned.

"Okay, I have to admit that Tianhe Network is indeed very important for EA, but Charles you think Tianhe Network is amazing, and Lucas Pictures actually hopes that we can increase Star Wars revenue. Some." Jones said with a smile.

"I don't think it's a good idea. Nowadays we finally rely on the impact of the failure of Mass Effect Andromeda. We can't mess it up in Star Wars." Charles frowned.

Seeing Charles's firm opposition, Jones paused: "Well, maybe we can have a meeting to discuss whether we should join the micro-transaction system in advance. We have to know that according to last year's statistics, our good partner Tianhe Network , They rely on the game's micro-transactions, conservatively estimated annual profit of more than 2.5 billion US dollars."

There was something on his mouth, but there was a hint of disapproval in Jones's eyes.

While in EA's discussion on Star Wars, the influence of the League of Legends in North America is slowly expanding.