Video Game Designer

If we say that the domestic game market is probably the online game of success, the online game of defeat.

In the early years, the domestic stand-alone market was basically in a state of semi-death due to piracy and other issues. However, with the rise of online games, it has created a wealthy and even the richest man in the country.

This has led to a large amount of capital entering the domestic game market, just as a big brother once said, as long as standing on the tuyere, even a pig can fly.

As long as the game is made, it is to make money, and as long as the game company is not worried about not being able to invest, although it is a bit exaggerated, but basically this is the phenomenon of that period.

Do so many of them really like games?

Of course not. For these people, the game is just a tool. The short-term positive incentives give shareholders and investors a good pipeline data and financial reports, and make money by improving the company's market value.

In this case, a company that seriously plays games like Tianhe Network is indeed a clear stream.

And with the development of Tianhe Network, by the way, most of the domestic game producers who have hope for domestic games are also taking action.

Those with roads and capital have already started to act, while those without roads and capital want to join the Tianhe network system and get better channels.

Similar to the penguin system and the Ali system, the domestic game industry also has a name, that is, the Tianhe system.

The original engine support plan first led by Chuhe before, and the China Light Project held before with the penguin wegame, to say that it has really revitalized the domestic stand-alone game market, can only say that the wife sells melons and boasting.

However, under the leadership of two big brothers, including Sony, Microsoft, EA and other game manufacturers, there is a relative cooperative relationship, not to mention how awesome.

However, it has indeed supported many domestic game producers, but compared with the 3A masterpieces that can usually be seen, these only sold more than one hundred thousand, two or three hundred thousand copies of independent games. How much influence do players have.

However, for domestic stand-alone game producers, this is obviously the light of hope, so that they can really see hope. It turns out that earning money by making games seriously.

Of course, the most prestigious in China still belongs to Tianhe Network. The quality of the game is only one aspect. The real key point is about the operation of Tianhe Network for games.

Not to mention that it does not make money, but in the minds of players, it is definitely a game manufacturer for players.

Players of Krypton Gold feel that Krypton is worthwhile and willing to perform Krypton Gold, but ordinary civilian players without Krypton Gold are also very happy to play. They will not feel like other games. The kind of existence that players pretend to force.

At least the game content of the game itself, you can fully experience it even if you don’t have enough money, and even all kinds of festival activities, as long as you can live, you can even catch up with the pace of the local tyrants.

Of course, if you don't have a penny, and you want to be like the local tyrants, various forgings +15, then you are dreaming.

But in fact, there is such a game, even if you don't charge money, you can hang up the local tyrants.

The biggest charm of competitive games is that even if you don’t spend money, you can experience the same game happiness as others. Of course, if you have to care about skin, there is no way.

It only lasted for a week of promotion. In the second week, the penguin game piece silently dropped all the promotion of HON.

Just keep the most basic public number, Weibo official number, and the official website of these daily operations.

In terms of the number of people, the highest online rate after seven days is only over 200,000.

For an online game, this online rate is actually not so bad.

It's just that the contrast is too great. To know that the penguin agent HON is reporting that he wants to unify the domestic DOTA market. As a result, a League of Legends suddenly came and killed halfway, directly dominating the world.

How to play this?

I didn’t even think about penguins that could use HON to regain the market. The first week of promotion was mostly their own penguin platform. In the face of HON’s inability to return to the sky, this kind of immediate stop loss obviously stopped. HON's method of investing funds is the most suitable.

It's only $10 million in agency fees. If you want to get back from the HON player group, this is basically not to think about.

It can guarantee that the project does not need to be a server inside, and there is a corresponding manual paste money. This game is already a success.

If including the maintenance of the server, and the corresponding labor has been in a state of loss, then Penguin is expected to wait for the first half of the year, and will issue an announcement to announce the shutdown of HON's server.

This is also a normal operation of agent games,

Of course, compared with HON’s bleak results, the Tianhe Network’s League of Legends can be described as a great advance.

It has been announced on the official website that the highest online player exceeded 7 million, but on the seventh day of the game, the official website of the League of Legends and foreign officials also announced a news.

The highest number of online players in the League of Legends exceeded 15 million, and Weekly Active exceeded 72 million.

crazy?

All the industry people who heard this news were stunned.

Please, be yourself!

Even if it is a free game, and there is only an in-app game such as skin, but to achieve such a popularity and traffic, this is not expected by everyone.

At the same time, the sponsors who have won the first League of Legends competitions are very happy, and the effect of advertising will not be good or bad.

What they care about is not really how many people see the advertisement and can choose to buy their things, it is just the exposure rate.

Compared with the cost of winning the sponsorship of the naming rights, it is obviously insignificant compared with this traffic heat.

As for the naming rights of the second and third sessions, it depends on how hot this time can be.

At the same time, with regard to the League of Legends China League's King League, offline tickets have also been sold online.

…………

"No, is your hand that fast? 12,000 tickets! I just filled out the basic information and sold out. Are you a farm animal?"

"Animals +1, I got a network card, and then sold out after refreshing."

"588 is so expensive, you all rob?"

"No way, it's not that the games aren't enough, but the skin is too attractive."

"Limited out-of-print skins, it is also possible to randomly drop honor skins killed by players during the game, who can bear it!"

Countless players have started chat mode.

In the case of fares, the 588 package for offline games is actually not much cheaper, but the more tempting is that the tickets for this game will give three additional heroes’ limited skins and will drop immediately. The honor skin of the players in the game.

For example, when a professional player uses the happy "Sword of the Wind" to win the first drop of blood from a hero of the other party in the game, then some skin will be dropped on the spot for these players.

On the skin, it will be shown that the player of the club of honor passed down, and then the first blood of the enemy was won in a game.

"Anyone asking for a ticket for 1500, does anyone sell it?" Many players who didn't buy a ticket began to seek purchases online.

It's just that there are very few options for selling tickets, because you need to fill in the Tianhe network account information when buying tickets, and then check all of them with the ID card. Then the skin rewards are sent directly to the account instead of the activation code. Come and get it.

The reason for this is mainly to prevent the ox party. Although it is impossible to completely prevent it, it can at least enable most ordinary players to buy tickets.

As far as the number of takeaways is scarce, resulting in higher ticket prices, there is no big way. It can only be said that Tianhe Network will try to reduce the number of scalpers and try not to affect the skin value of ordinary ticket purchasers and follow the purchase experience. Think of some ways to reduce this situation.

"Don't make a fuss, the tickets are all bound, how do you sell? Or just buy the account of the scalper, and feel that these skin accounts will have to rise in the future. If you happen to lose a set of the skin of the winner, then earn Big."

"Chorus, the ox will not deliberately not sell the ticket, and then put it in his hand and wait for the skin to fall, and then sit on the floor and rise in price?"

Many players were shocked by this.

"Dare to cover your hands, then the ox party is out of luck. Didn't the news sent by Tianhe Network read? If you didn't go to the game to buy the ticket, all rewards will be automatically canceled, and only two-thirds of the ticket fee will be refunded."

After this news was issued, it was not unexpected to Chu River, and was unanimously resisted by players. Of course, not only the ox party, but also many ordinary players.

Many of these players have no time to watch the game, but they want a limited skin for ticket rewards, so they just didn’t plan to watch the tickets.

But the Tianhe Network initiative, although originally intended to stop the scalpers, but also pitted them.

Without skin, what are they doing to buy tickets?

"Mr. Chu, now the players are all boycotted. What should we do, or the same rules as before?" In the League of Legends studio, the director in charge of operations said with a bitter face, Chao Chuhe.

Even if he didn't think about this matter, it was just such a decision that would cause such a situation.

After all, this is a game ticket, and the skin is not so beautiful, it is a commemorative value.

Even the special effects are not as good as some 69 yuan skin.

Of course, this is also mainly related to the operation strategy of the Tianhe network. If it is limited, it is basically limited.

There will not be certain games, what are the exclusive skins of the zodiac, limited to the year of the dragon, limited to the year of the monkey, and then encountered an event that can be obtained as long as the money is drawn, and then directly lead to the bad street.

Either the limit is really limited, as many copies as there are.

Obviously speaking about the limitation, but later, in the way of lottery and other methods, the players are induced to recharge and consume, which is simply shameless behavior.

Either directly get a series of special skins to sell casually, but since it is limited, and when the skin is promoted with a limited name, it will be sold in the form of a lottery later, which is simply the behavior of his brother.

"Introduce an electronic ticket, priced at around 128 yuan, you can get the same reward as the competition ticket, but the on-site ticket will add a sign of the on-site ticket on the loading screen, as a distinction from the electronic ticket, and the electronic ticket can launch some matches The activity allows players to get pieces to exchange for some special skins, and specifically communicate with the art department." Chu He thought for a while and then said to the operations director.

Isn't the purpose the skin?

That's easy!

If you want skin, then I will sell it to you. Not only will it be sold to you, but I will give you more benefits.

With the release of the game ticket information, the players were immediately comfortable.

Only for skinned players, the refund of the refund, the purchase of game tickets for the purchase of game tickets.

Then the scalper was dumbfounded, buying tickets just to sell the account with rewards.

Now that the reward is gone, the account is naturally useless.

As for copying tickets?

The cost is a bit big! Some little bulls have no chance to fire.

People sell e-tickets, which need to be checked with their ID cards.

And there are big oxen in the background, can it be called oxen?

Then buy a ticket website, people don’t earn ticket money, they earn popularity, how much should the ticket sell, how much does the person still sell, and even people can send coupons to paste money inside, how to play?

Looking at the first day game ticket flow data in the background, and the discussion on the major forums, the operation supervisor was completely silent.

Otherwise, his own president Chu is awesome? Otherwise, they are President Chu, and he is the head of operations~www.NovelMTL.com~ What about a small team?

Obviously, it is an operation of pulling money from the player's pocket. The player is very happy to withdraw the money, pull out the money from his own pocket, stuff it into their hands, and then happily say "Tianhe Net Conscience".

What kind of operation is this, if someone is sold, he still has to count money for others?

And they are very happy to count?

The operation supervisor couldn't help feeling the gap, and after Chu He left, he silently took out a small book from the drawer next to it, and then quietly took notes with the text he knew. These are all It's the focus, you need to get the exam.

Although it seems that the vast majority of players are more enthusiastic about the skin than the game, Chu He believes that it will not take long. It is possible that the next or the next game will have players’ attention. It's in the game, not the skin that adds to it.

While all players are paying attention to the game, a proposal has been sent to Chuhe's mailbox. At the same time, a new game page has appeared on Amazon, GameSpot, Sony, Microsoft Store, and Steam Platform.