Video Game Designer

Although Ubisoft is well-known as a world-class game manufacturer, it has to be said that Ubisoft has not been very optimistic in the sea of ​​capital in recent years. The main reason is that Ubisoft has made too little noise. .

The financial reports announced in the past two years are all in a state of loss, especially the original guillemot fell into the hands of Vivendi. Last year’s financial report announced that even if there are blockades throughout the territory and Far Cry two games that are still selling very well, But the annual loss also reached 49 million US dollars, including the restructuring and merger of its studios.

Without a good prospect, Ubisoft, as a listed company, is really difficult to attract the attention of many people, especially in the case of Vivendi.

After Ubisoft’s guillemot brothers walked away, Canadian investment institutions, including themselves, already had preliminary plans, but they also wanted to further fight against Vivendi and also plan for Ubisoft.

The Chinese market has become their preferred target. I have to say that if anyone in the global gaming industry is the most optimistic about the Chinese market, then Ubisoft said second, and no one would say first.

Perhaps they are not the most successful foreign game manufacturers in China, but they are definitely the earliest manufacturers.

As early as in the 1990s when other manufacturers could not hope for this market, Ubisoft had already established a subsidiary in Huaxia, and introduced a number of well-known masterpieces.

In the early years, Ubisoft had a bad life, but with the increase in domestic purchasing power, including the rise of online payment, players are increasingly buying games, such as Assassin's Creed and other well-known games, domestic sales are very impressive.

In addition to the previous games of Tianhe Network, the domestic sales are all on the top of the global list, which makes Ubisoft look at the market in China.

But even if Ubisoft was deeply involved in the Chinese market in the early years, after all, Ubisoft looks like a foreign manufacturer to domestic players, not as good as its own family like Tianhe Network.

In the same game, if the quality is similar, players will definitely be more inclined to choose the games of Tianhe Network, which can be seen from the comparison between the 3a of Tianhe Network and the 3a of other manufacturers.

Especially for Platinum Studio, which was previously acquired by Tianhe Network, most of Neal's sales came from Chinese players.

In addition, ea, who has maintained a good cooperative relationship with Tianhe Network, although it seems to everyone that ea is simply a lousy game with good hands, but with its nepotism with Tianhe Network, ea’s revenue in China is still very high. considerable.

At the beginning, they thought about a lot of cooperation partners with Chinese game manufacturers, the most inclined is Tianhe Network, and the second is the big companies such as Penguin and Wangyi who have also given them the tendency to indicate.

However, Ubisoft did not want to sit on the same boat as the penguins and net billions. After all, according to the survey report, the other party's reputation in China's gaming industry is not very good.

Although the other party is really rich, but under the operation of Ubisoft’s guillemot brothers, they have found Canadian investment institutions and continue to let Huaxia manufacturers board, just want to expand Ubisoft’s influence in China and achieve a win-win situation. the goal of.

Last year Ubisoft suffered a serious loss. Today Ubisoft also wants to make its earnings more beautiful, so that the industry has enough confidence in them, and investors with voting rights within the company continue to support their Ubisoft strategy. Not with Vivendi.

"Is that so? I need to think about it." After listening to Brother Guillemot and Yves, Chu He nodded gently.

The meaning of Ubisoft is very clear. Everything is to get rid of Vivendi. At the same time, Ubisoft also wants to cooperate with Tianhe Network. Although Tianhe Network is not the most wealthy, it is more capital than penguin and net. The difference of 100 million yuan is not a star, but at least part of the equity investment in Ubisoft is completely without pressure.

Although Tianhe Network has no intention of going public, there is no way to get financial reports from the outside world, but from the third-party data survey and the actions of Tianhe Network, it is clear that Tianhe Network is a master of good money.

Coupled with the big sale of the last survivors, does Tianhe Network have any money, so why not ask?

"This will be a win-win cooperation. We don't really want to reach a cooperation intention with Penguin and Wangyi. The game should remain pure. We are very clear that Tianhe Network will be such a character." Brother Guillemot and Yves are still moving. It is reasonable to know with emotion.

"I will seriously consider it." Chu He nodded, nodding.

After returning to Ubisoft’s industrial park hospitality room, Chu He slept leaning on the bed with two legs mounted on the stool next to it, and placed the laptop next to him on his stomach.

Acquiring part of Ubisoft's shares really needs to be considered. What can bring to Tianhe Network after the acquisition?

It doesn't seem to bring anything!

Chu He thought about it very seriously, and found that Ubisoft really didn't seem to have anything to watch.

technology?

Many programmers and technical teams in Tianhe Network are dug from international manufacturers such as ea and Ubisoft.

And Ubisoft will certainly not release some of the core things.

Influence?

Ubisoft can expand the influence of the Chinese market by joining forces with Tianhe Network. After all, after Tianhe Network acquired Ubisoft, Ubisoft is still half of its own.

But what can Tianhe Network do with Ubisoft's influence?

Nothing can be done. Today's Tianhe Network is really comparable to Ubisoft in the global market.

Moreover, it would cost a lot to acquire Ubisoft. According to previous negotiations with the Guillemot brothers, Tianhe Network would need to spend about US$450 million to acquire a 5% stake in Ubisoft if it was intended.

At the same time, Tianhe Network will not obtain a board seat after this investment.

Affordable is affordable, and the impact on the development of Tianhe Network is not very big, but the most important thing is that you can’t get anything, which makes Chuhe feel meaningless.

Penguins and Wangyi want to participate, on the one hand, the big business doesn't care about this little money, on the other hand, it is more important for games, such as Assassin's Creed, Tom Clancy's masterpiece ip, for penguins and Wangyi It can be said that it is very tempting~www.NovelMTL.com~ And for Tianhe Network, its own heavyweight IP, do not lose to Assassin's Creed, these IPs under Ubisoft.

After thinking about three or four days, the senior executives who took office through the remote Chuhe and Tianhe networks held several meetings and finally came out with one opinion, that is, buy!

There is plenty of working capital available, and it won’t have much impact if you buy it, and after analyzing the cooperation with Ubisoft, many game projects have room to operate.

For example, ip linkage, this thing is quite tempting.

"Ubisoft Ginseng, I will have a chance to ea, Gap Ginseng, Cole Ginseng, it is best to activate Activision Blizzard, then put all the classic game ip together A big fight." Chu He could not help but **** his mouth.

But Chu He knew that this was a fantasy.

If it weren't for Ubisoft to rush out of Vivendi, but also for the Chinese market, it would not sell to Tianhe Network.

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