Video Game Designer

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After finishing the call with Charles, Chu He thought about it and probably understood what EA was thinking.

Since the failure of Andromeda, EA has been in a very difficult situation. According to the normal situation, the financial statements indicate that EA’s revenue and profit have not decreased in a few quarters, and even increased compared with previous years. The market value of EA should be welcomed. To rise.

The effects of Andromeda and Star Wars 2 can be received one after another. It seems that the better-looking financial statements have not saved EA's performance in terms of market value. After all, the sudden death of 3A works is really doubtful about the future of EA.

If it is such a continuous failure, then for EA, it is a bit of a crushing taste.

But the most critical issue is that EA does not have this tendency. Instead, the games of Tianhe Network, and the success of the last survivors, have rejuvenated EA's market value.

In addition to the previous influence of the wilderness dartsman on EA, although the cooperation between Tianhe Network and EA is very close, the impact on EA is a bit big.

Even after Tianhe Network acquired some shares of Ubisoft before, EA's market value dropped slightly, which is not a very good phenomenon for EA.

They don't want the outside world to feel that they seem to be very dependent on Tianhe.

In the same sentence, they need a successful 3A game to prove themselves.

The hymn is obviously such a work.

The previous Cologne game show, as well as current player reviews, everything is going in the good direction, and countless players are looking forward to the birth of the hymn.

In addition, the hymn and dawn are completely two different types of games, and EA put the two together to have a little bit of proof to prove their meaning.

But no matter what EA thinks, anyway, at least in terms of publicity, EA does not have any moths. The hymn and the dawn are basically bundled in publicity, and the intensity is also quite large.

A week after the promotional film was released, the official website of Tianhe Network, as well as rotten oranges, steam platforms, and Sony and Microsoft malls, all opened pre-sales.

The regular version sells for $59.9, which is still the standard 3A price as always.

Domestically, there is no price concession, and it is also based on the exchange rate. If it is a few years ago, this price will definitely be criticized by many players.

However, after the baptism of various 3A masterpieces and the influence of several previous 3A masterpieces of Tianhe Network, basically no domestic players have expressed their opinions on this.

In China, only the Tianhe Network dares to sell such a price, and some of the other stand-alone game manufacturers are basically still under the test of less than one hundred yuan.

However, in terms of network elements, there is the idea of ​​trying to break the wall. The latest development of the game alone has reached 20 million yuan in development cost investment.

This is pure development cost, not the usual operation of domestic game manufacturers. Actually research and develop 5 million, publicize 15 million, and then say that the development cost is 20 million.

The network element is aside from the cost of publicity, and it actually spent 20 million on the game, and their pre-sale price is 99 yuan, which is also a market test to see if players remove Tianhe Network for other domestic game manufacturers. Acceptance of list price.

No more than before, the channels of major domestic game websites will basically not be cracked, nor will they be allowed to circulate cracked resources, coupled with the increase in genuine awareness, players are actually willing to support games with enough content.

After all, the development cost is really placed here, as long as the content is good enough, players can understand it.

Although there is no way to compare with the games of Tianhe Network, the network element also very high-profile announced that the number of one-month pre-orders successfully exceeded 200,000 copies.

Just pre-ordering is about to recover the cost. After the official sale, it will definitely be able to make money. It is the question of how much it makes.

But for ordinary players, the news of the network element did not set off much waves.

Because the pre-orders of Tianhe Network officially started at dawn, it is clearly dawn that is really attractive to them.

But for other people in the domestic game industry, they have different feelings.

Domestic masterpieces with tens of millions of RMB can be accepted by players with high price tags. Tianhe Network is not alone.

There is no doubt that the network element proves this.

Being able to pay back and make money, Tianhe Network is not alone.

However, there are still many people in the industry who are not optimistic.

'The share of the domestic stand-alone market is too small. Even for the previous 3A games of Tianhe Network, most of the sales are also from foreign countries. Although the last survivors last year announced that China is the second sales area, the specific number is still to be seen. After all, the deliberation failed to pass the review, and there was no way to accurately count. ’

'Yeah, the market share is too small, I also watched the quality of the game of the NE. From the publicity and the notice released, it can be said that they are all fine products, but the pre-order sales are only 20 copies, and the development cost is It was recovered, but the subsequent share also had the cost of publicity. At least the sales volume must exceed 500,000 to make money~www.NovelMTL.com~The domestic sales of the last survivors were only more than 2 million, which shows that this market is so big. ’

‘Yeah, the domestic stand-alone market has more than 2 million players. The Jedi survival is an example. After all, it’s an online game. ’

‘The stand-alone industry is still too unprofitable. More players still prefer free games. Paid games are difficult to work in China unless they open up overseas markets like Tianhe Network. ’

In a mobile game planning group, a group of people are talking about the situation in the domestic game industry.

At the same time, the official website of Tianhe Network released the latest announcement.

‘Pre-order sales exceeded 3 million at dawn’

At the same time, it is also announced below that the sales ranking of various regions, North America is indeed the first, with 1.1 million sales leading, but the second region is surprising to everyone.

Because the second place turned out to be the Huaxia District, and the sales volume was only 100,000 fewer than the first place in North America.

Inside Tianhe Network, Chu He, who learned the pre-sales sales data, was not surprised.

"Compared to the original mainframe platform, this time we logged in on the PC platform simultaneously, and there are more players on the PC platform in China," Chuhe said.

"This is indeed the case. The domestic pre-sales of the mainframe platform is only 400,000 copies, but the PC platform has 600,000 copies." Piger nodded.

"But we have to spend more on the PC platform." Prote said with some headaches.

When it comes to the problem of multiplayer online, then there is the issue of plug-in governance.

Taking the survival of the Jedi as an example, the operating cost of Tianhe Network on the host platform is only one-fifth of the PC platform.

On the other side of the earth, in EA's office, EA executives who follow the hymn are equally happy.