Video Game Designer

Chapter 517: Let the wallet hurt

Excluding Tianhe Network, Ubisoft, and EA, some small and medium-sized well-known manufacturers, TEU's first-week independent game sales data was announced in SuperData. A total of 950 games were launched, including more than 500,000 games in the first week, with 11 games.

However, these 11 models have all been launched on the steam platform, and at the same time have a little old game, and their development team has reached a discount intention with the TEU side, basically sold at a discount of 30% or 4%. .

And there are more than 100,000 games left in the first week. There are 41 old indie games and new indie games that are already famous, basically 55 games.

Of course, this is the group that belongs to the upper layer of the pyramid. There is no shortage of games that even if they landed on the TEU recommendation, but only had hundreds of sales in the first week, not even 1000.

But this is also a normal phenomenon. After all, not any game can get a certain market for players to like.

At least the sales data on TEU proves one thing, that is, the traffic of TEU, there may be no way to compare with the current users of the steam platform, but it will definitely not be less.

The traffic diversion of Tianhe Network, Ubisoft and EA can be said to be very impressive, at least for independent players.

As for small and medium-sized manufacturers, they found that the sales of games are not far from the steam platform.

Even if this situation is achieved when the TEU platform makes a profit to the player, it fully proves the traffic and potential of the TEU platform.

Compared with the steam platform's strategy for game manufacturers, the banner recommendation of the entire mall is based solely on the popularity and sales of games. For small game manufacturers and independent game manufacturers, the current steam platform is equivalent to the platform, but the former needs to be 30% The latter only requires 10%.

The digital area of ​​Microsoft and Sony platforms is also drawn at 30%, but compared with the completely self-service steam platform, regardless of whether you are self-defeating, at least Microsoft and Sony platforms will have dedicated people and developers Communicate, at the same time help developers to develop marketing strategies, and discuss related marketing plans with you, and strive to better meet the players when the game is launched.

These things are not seen in the steam platform. The steam platform can only provide huge player traffic. As for whether this part of the player traffic is worth the 30% bonus?

Of course, it is worth it. After all, traffic is king. Penguins can even open up to 90% of the WeChat draw. What relies on it?

Is it just relying on near monopoly traffic?

If there is a channel of the same size at this time, and a 30% draw is made, it also said that it will arrange some drainage recommendations for you. Do you see those manufacturers who originally belonged to the penguin camp will immediately join the new channel?

Today's TEU plays such a role.

After years of building, the steam platform puts itself on a very comfortable seat, maximizing benefits and minimizing responsibilities.

If something goes wrong, it must be the manufacturer's problem.

At the same time, the cause of the steam platform gradually becoming a large-scale and medium-sized manufacturers harvesting leek platform, a large part of it is also due to the inaction of the steam platform.

For example, the praise function and audit system.

No matter if you made a good game like Isaac's combination and legend under three or four years, or just launched a page game of Goddess League, Brother Chen Long took me a knife 999 in just one month, you can almost log on The steam platform, and the initial recommendation point is exactly the same.

At the same time, countless players in the comment area will give a variety of unreasonable bad reviews. For example, the most classic ones are these: "No Chinese bad review "I am halo 3D so I give the bad review". I know you will see the bad reviews, games Hurry and buy it! ’.

TEU does not say that he wants to turn the steam platform dry, but the best way to bite the meat from him is to start from the other party's weaknesses, at least for now it seems that the effect is quite effective.

"More than 20 independent game studios have reached an agreement with the team, including two games from China." In the office of Tianhe Network, a high-level meeting inside the TEU was conducted remotely through the video screen.

"However, relying on independent games is not a long-term plan. This can only enrich our game library. The real core is still influential large games." Chuhe said.

For the TEU independent game plan, it is more to lay the foundation and buy the hearts of the people, but if you want to rely on the independent game to succeed, this is impossible.

At most, it can only become the second one.

"The battlefield series is expected to be available in September, and the FIFA series is ready for pre-order." Charles, who temporarily replaced Wilson, said of EA's situation.

After Charles finished, Yves also said: "The whole blockade and Assassin's Creed have been reviewed, and it will soon be possible to open the pre-order and send it to the factory for pressure."

"War Napoleon's expedition still needs a development cycle of about three months, but the black light of the extraterrestrial world and QD's becoming a human and platinum star **** chain have also passed the rating." Chu He said.

"In addition, EPIC hopes to be able to cooperate with us, let our games log on EPIC and refuse to log on the steam platform." Yves said at this time.

"Ignore them, don't mess with yourself." Hearing what Ive said, Chu He said without thinking.

EPIC has a bad intention in his heart.

They said when TEU was just launched, they would not engage in monopoly, although there will be some PY deals with manufacturers secretly, such as a certain game version update, or the launch of the steam platform will be delayed for a while, but that will not be Announce it.

These are things that players don't know, but wearing a pair of pants with EPIC would be different.

As soon as the forefoot says not to monopolize~www.NovelMTL.com~then their game will not log in to the steam platform and log in to EPIC?

Isn't this the way you beat yourself?

EA's game can not log in to the steam platform, after all, EA and the steam platform fell apart, and everyone is not unaware.

But cooperate with EPIC?

There is no need for that. Now that EPIC has put **** in its crotch, why not do anything to wear a pair of pants with EPIC and get a shit?

"According to the on-line cycle, according to the release of a masterpiece a month, with the small and medium-sized manufacturers willing to join TEU in the same period last year, players will be able to see a masterpiece every month for the next six months." Chu He set a tone .

The next month a masterpiece was announced, binding TEU to their three games, maximizing TEU to appear in the player's line of sight, making the player suffering and happy.

This is their strategy.

Let the wallet feel pain!

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