Wealth

Vol 2 Chapter 49: Beijing Raiders

If you get CCTV, you can get a ride on the Spring Festival Gala, then if you get the People’s Daily, you can get a ride on the party newspaper. Unfortunately, the threshold for party newspapers is too high to get it done, so Fan Wuyi turned his attention away. To the "China Television News" and "Beijing Youth Daily", which have the same huge circulation.

"Put an advertisement in the newspaper?" Director Zhang suddenly felt that Fan Wubing's idea was a bit interesting.

In fact, there have been advertisements in major newspapers since the end of 1979. It was published in People’s Daily at that time and caused a lot of controversy. It has not reached the situation that the whole page will be advertising in the future.

Fan Wubingxin said that it is a pity that there is no Internet advertising platform, otherwise, if you spend a little money on Baidu bidding ranking or something, everything will not be solved! At present, only to seize the position of print media and television media.

"Yes, it was initially decided to publish advertisements in "China Television News" and "Beijing Youth Daily", so I went to Uncle Zhang to find a way." Fan Wubing said.

"This is not a big problem." Director Zhang said after hesitating for a while, "Now newspapers and periodicals are also beginning to generate income. As long as the content is not fraudulent and the product has no obvious quality problems, advertisements can be posted. I can help you get in touch. Probably for the sake of our face, the advertising fee will not require you too much."

When Fan Wubing heard Director Zhang’s words, he realized that he did not correctly understand what he meant. He thought that he had come to him to ask for a discount on advertising fees, so he quickly explained, "Uncle Zhang. Lin Lei is like that. What's going on! We plan to contract the advertising business for the whole year and directly prepaid the advertising money!"

"Directly prepaid the annual advertising money?!" Director Zhang was shocked for a while, then he laughed, "It seems that I am worrying about you in vain! If you don't say it, I really can't see it. You are now rich natives! This is better. I can get in touch right away. After all, they are now engaged in income generation, and the advertising business is not very good. I guess it will be done right away."

As expected by Director Zhang. He made a phone call directly to the heads of the two newspapers, and basically settled the matter of this advertisement. As the two major newspapers with the best subscriptions in the country, 120,000 ad prepayments were spent a year. . "Thunder" ads can be placed on the schedule alone.

"It's really cheap!" Fan Wubing sighed from the bottom of his heart after hearing Director Zhang contacted the business.

"Later they will come to discuss specific operational issues with you. The advertising report should start after the Spring Festival." Director Zhang said to Fan and his son, "I left them your current address. Just wait for them to come in time."

Fan Heng thanked him and said, "This time I really troubled Director Zhang. We don't know many leaders in Beijing. If you didn't help, then you would be blind."

Director Zhang waved his hand and said, "No trouble, no trouble, if a family doesn't talk about two things, we are not in-laws, haha!"

Fan Wubing was speechless, looking at Director Zhang's evil uncle appearance, a little helpless. He really didn't know how terrifying his nephew's daughter was. It is really unfortunate for him to make such an effort to sell to the outside world. Fortunately, the days are still long, things are going on. It will also change.

"One more thing. We want to contact CCTV about advertising." Fan Wuyao said.

"We don't deal with them very much." Director Zhang said after hesitating. "But it doesn't hurt to contact them. Do you plan to advertise with them? It seems that the products that can be advertised on CCTV are all administratively arranged, and the review is very strict. Their advertising department is not as self-owned as newspaper advertisements. "

Due to time constraints, Director Zhang didn’t say much. He directly contacted a deputy director of CCTV and explained the problem here and pointed out the actual situation of the Pingyuan factory. “This product is very good. It fills a gap in China and sells well overseas. As our military-to-civilian project, I hope you can consider supporting it. Of course, advertising costs are not less than a penny. If possible, they Willing to pay in advance!"

After listening to Director Zhang's words, the other party was really tempted, and said that he would ask the other party to go over the stage to have a look, talk about the matter in detail, and then make a decision.

"It doesn't seem to be a big problem. It's better sooner rather than later. You might as well go over now, and we'll come back for dinner after finalizing." Director Zhang put down the phone and smiled.

Naturally, Fan Wubing and Fan Heng hoped to resolve the matter soon, and were waiting to go home for the New Year, so they said goodbye to Director Zhang, went out together, drove a car and rushed directly to CCTV.

At this time, CCTV~www.wuxiamtl.com~ is still an out-of-the-box business unit. In life, it only engages in news networking, shows TV dramas, and interrupts the advertisements of Little Japan. The effect is not very obvious. The status in people's minds is not very high, and it is far less arrogant than later.

The advertising department of CCTV has not yet been formally established. It will not appear until 1987. Now the advertising department of CCTV, which was established in 1978, is responsible for CCTV advertising. There is not much in total. People, that is, two or three big cats and kittens.

"Are you Comrade Fan from Panshi City?" Only when I arrived at the door, I saw a middle-aged man wearing glasses waiting there. After seeing Fan Heng and his son, his eyes lit up and he immediately greeted him with an authentic Beijing dialect. .

"We are from Panshi City, may I ask you who are you?" Fan Heng stepped forward and asked.

"Hehe, I'm waiting for you, quickly enter the room and speak again. It's cold in this weather." The man said with a smile, and then let Fan's father and son in.

Fan Wuyao looked around and found that the office building of CCTV at this time was not much better than his own pig farm. It seems that they are not doing very well now. My confidence in winning the exclusive sponsorship of the first Spring Festival Gala is naturally a lot firmer.

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