Wealth

Fan Wubing's conversation with Ye Mingxuan was considered futile. The points of origin were different, and the interests they represented were different. It was impossible for two people to walk the same way. This was inevitable.

As far as Ye Mingxuan is concerned, he is not a clean cadre, otherwise there would be no domineering children like his son Ye Tian, ​​and he would not own a commercial company with assets of more than 100 million yuan. From this point of view, he can keep up with the times. Yes, like most bureaucrats, they know how to use their power to pave an easy path for the future of themselves and their children.

Fan Wubing doesn’t have much dislike for such people. After all, people don’t kill themselves for their own sake. A little selfishness is not a sin. If you really make a selfless face, it will be scary. After all, Desires are quite scary. You don't know what his real needs are, and you are not sure where he will take China.

People who don't pursue it can't be credulous. This is also a very clear statement that Fan Wuyi has summed up in his years of groping. He knows this very well and has put it into practice.

Fan Wubing can guess Ye Mingxuan’s thoughts. He probably wants to make a big cake for himself starting with infrastructure. After all, while building Internet infrastructure, it also means a lot of money. Investment, as long as you just have a relationship with a few companies responsible for implementation, you can easily divide up state-owned funds, and then have a large amount of online service companies to provide start-up capital.

In this case, he can empty the white wolf and immediately sit on the largest p-service provider in the industry, if the time is right. In the future, whether it is arbitrage or continuing to develop, it will be easy. As the so-called sitting on the industry, moving forward and backward freely, it is really a good plan.

But the appearance of Fan Wuyao disrupted this deployment, and Fan Wuyao appeared strongly. If you enter the domestic Internet market, it will definitely pose a serious threat to the industry dominated by the Ministry of Posts and Communications.

As the General Administration of Telecommunications under the Ministry of Posts and Communications, they are at a disadvantage in terms of technology and capital to enter the Internet market, if it is a closed market. Give them a buffer of time to deal with, then the rise of this market is an opportunity. If there is a competitor like Fan Wuyao who starts at the same time, waiting for them is obviously bad news.

In Ye Mingxuan's original intention. He wanted to keep Fan Wuyao and others out of the market in the name of protecting information security. But now it doesn’t seem to work anymore. Fan Wubing has persuaded the senior management to give private enterprises a chance to compete fairly, so even if the Ministry of Posts’ right to speak in this matter is formally deprived of it, it’s natural to return to nothing. , Now he wants to solve the land problem. It is how to build a complete Internet infrastructure in China in a short period of time to seize the opportunity. In order to achieve this goal, it is necessary to continue to deepen the relationship with the United States.

But after Fan Wuyao left. Also thinking of this, his opponent this time is the General Administration of Telecommunications under the government ministries and commissions. Although this huge group is somewhat independent of government and enterprise, and has not yet gone out to become a pure public institution, but this time the government will certainly not favor them too much, so Fan Wuyi has plenty of room for development and surplus. To show off their talents, the competition between state-owned enterprises and private enterprises has kicked off.

Regardless of the competition between Fan Wubing and Ye Mingxuan’s Ministry of Posts and Communications, the domestic economic environment in 1994 can be said to be as hot as a pot of porridge. Just last year, Guangdong Apollo, the country’s largest health care product company, was in business. The amount has reached a record 1.3 billion yuan, with a profit of 300 million yuan. Apollo is far ahead of all Chinese health care products companies with an avant-garde and pioneering posture. The enthusiasm drawn by the health care product market. Around 1994, China’s commercial crater was in the health care products and beverages and food fields. In the past four years, the number of health care product manufacturers nationwide has increased from nearly 100 to more than 3,000, and annual sales have reached 300. 100 million yuan. The health care product industry has become the fastest and most eye-catching gold industry in the country.

Corresponding to the south and north of the sun **** is Shenyang Difeilong Health Products Company. It does not pay attention to marketing skills and brand image like Helios. Rather, just blindly vote. One shot is a full-page hit. And for several days. At the same time follow up on TV and radio commercials. The density is high. Unprecedented.

This kind of advertising bombing without putting skills and artistic effects at all. Can create a suffocating hot atmosphere. It works very well in the emotional market. It has a striking similarity with Shi Yuzhu's giant advertisement and later the earth platinum advertisement.

Shenyang Feilong adheres to the advertising-market-effective marketing cycle strategy. Since 1991. By 1994. Advertising investment increased from one million to 100 million yuan. The annual profit has also increased from 4 million to 200 million yuan. It has become the leader of the national health products industry. Zhandu ranks among the nation's pharmaceutical industry.

Flying dragon succeeded. It has attracted a lot of attention in the Chinese business community. Many foreign brands and Hong Kong and Taiwan marketing experts who have been in the Chinese market for many years are puzzled by this. But some discerning people can see the way. And created a new advertising strategy. The best one is undoubtedly the three oral liquids.

The owner of Sanzhudi is a father and son. They learn the experience of flying dragon land. Carpet-style advertising bombing is the main means of opening up the market. then. TV commercials are not very up to date. Advertisement prices are very cheap every morning and after ten o'clock in the evening. And few businesses are willing to put it.

Three strains acquired these non-prime time in large quantities from local TV stations. It is used to broadcast for ten minutes, but the film is not beautifully filmed. Among them, the most prominent slogan is that three plants are striving to be the number one taxpayer in China and the revitalization of national industry. Especially the front slogan is very loud and attractive. Everyone who saw it thought it was such a huge company. In fact, it only has a registered capital of 300,000 yuan.

In terms of advertising, Sanzhu creatively followed a path of letting experts speak and patients to witness, creating a marketing model for expert free consultations. In central cities, every weekend, they will hire doctors from some hospitals to take to the streets to carry out free clinic activities, the main purpose of which is to promote three oral liquids. In the later stage, the wind of free clinics was blown to towns, towns and rural areas. After the treatment, the results were often that the whole village had gastrointestinal diseases, and the only way to treat was to buy three oral liquids.

Although these methods are really disgusting, the effect is surprisingly good. Fan Wuyao roughly estimated that according to the momentum of this exhibition, the sales of three oral liquids selling health care products could rush to 2 billion next year. , Basically the same as the sales of Jianlibao, which is quite amazing!

After personally experiencing the advertising boom of this era, Fan Wubing felt that the later TV shopping or medical advertisements were really disgusting and lacking in creativity. No wonder they could only sell some fake drugs to cheat. For a small amount of money, it is impossible to get ahead without innovation!

Generally speaking, the advertisements in this period are basically cheating money, and the effect is very good. Judging from the boom in the health care product market, there are reasons.

As the country is reforming the medical security system, public-funded medical care is being cancelled. Everyone feels that there is no foundation for future prospects. Therefore, how to protect your body and try not to get sick without spending money is to consider the most. One thing.

After all, the money spent on clothes and meals is quantifiable, but the cost of seeing a doctor is unbearable. Therefore, the popularity of the health care product market is beyond reasonable expectation. Companies that have caught up with this wave of market are basically All made a mess.

Fan Wuyao’s investment consultants also suggested to him to intervene in the domestic health care product market. However, Fan Wuyao always felt that instead of grabbing a share of the not-so-big piece of cake with others, he might as well continue to develop his own existing ones. Some items. After all, these projects of my own require a certain level of technical content, and others can't take it away. There are many places to make money, and I can't cover everything. Moreover, in the face of overwhelming false advertisements, the health care product market that has been over-specified will sooner or later be in trouble, and once consumers become disgusted with the effect of this advertisement, sooner or later the health care product companies under all kinds of mud and sand will fall into crisis.

Now it seems that the madness of the health care product market is just a flash in the pan, and the typical addiction will die.

However, under the stimulus of this advertising boom, CCTV finally passed Lao Chen’s proposal and decided to package and sell the advertising prime time during the year ~ www.wuxiamtl.com~ The public advertising time in the society is therefore old. Chen immediately notified Fan Wubing of the news, and said to Fan Wubing, "President Fan, don't forget the guarantee that you said at the time!"

When he first suggested to Lao Chen to engage in bidding activities, Fan Wubing and Lao Chen made a secret agreement. Regardless of the situation at the time of the auction, Fan Wubing would let Chun Du bid a hidden bid of 88 million. And let another company under his own to cast a hidden bid of more than 30 million, the total amount will be more than 120 million.

With Fan Wubing's assurance, Lao Chen dared to pat his chest to raise this matter with the leader. At this time, the bidding work was about to start. Of course, he had to personally implement this matter with Fan Wubing.

"You consider me who I am, of course what I have said counts." Fan Wubing smiled.

The CCTV bidding meeting was held in early June, and Fan Wubing would naturally want to participate. As soon as the bidding meeting here ends, he needs to go back to school. It's okay not to go to class, but it's hard to talk about it if you don't take the exam.

*************The second update today is sent to ********************* (to be continued, if you want to know what will happen, please More in 6 chapters, support the author, support the positive