Wealth

No disease is not opposed to a donation ceremony. This kind of positive publicity and education department is good for donating companies, it is a face-saving activity.

Zhang Mei told the three siblings about the arrangements in the lower part. First, the representatives of the two parties signed the donation agreement, and then asked the minister to speak to express their support and affirmation, and then publicly demonstrated the products involved in the donation activity in front of the media. As well as the specific method of use, the final announcement is to launch the selection of this teaching expert nationwide and announce the specific reward method.

"By the way, these activities in China are often carried out by the domestic media. The model is simple and there is no new idea. I heard that this time the ministry is deliberately making it more grandiose. I invite some foreign media reporters to come and participate." Thinking of one thing, I talked to my third sister and brother.

As soon as he heard foreign media reporters attending, Fan Ting frowned and said unhappily, "Foreign reporters are the most annoying. They always ask very personal or tricky questions. They Come here, that's adding to the chaos! Can you not ask them to come?"

Fan Kang didn't have any idea about this. He asked in a puzzled manner, "If there are foreign reporters participating, isn't it better for our company's publicity? Why refuse?"

Fan Ting immediately rushed and said, "You don't know these foreign reporters, they are different from ours here. Asking questions will not take into account your feelings. How can they embarrass you? How can they make you dumbfounded is their skill. .Moreover, these people often set up some traps in their problems. They accidentally followed their ways. I think this time the Ministry of Education actually invited foreign reporters to participate in the news conference, obviously because their heads were squeezed by the door. "

After hearing these words, Zhang Mei suddenly became a little unhappy, "What are you talking about?! How many years have we opened up to the outside world? We are now building a prosperous country, and it is impossible to reject the integration of the international community. Before. The news conference of China is indeed based on the script. The reporters are all good candidates, and the problems are also selected, but now it is different. The government needs to reverse the long-term negative image in the eyes of the outside world and it needs to be in line with international standards. Our Ministry of Education also this time. It is a precedent. Therefore, you basically do not want to consider the idea of ​​excluding these foreign journalists. If you are not sure what to say and what not to say, then just say a few words less. "

"Haha—" Fan Wubing smiled twice when he saw the old sister Fan Ting being taught by Zhang Mei, and then said, "If you can't speak, don't speak. Anyway, they can't force you to speak. Just say something. Thinking of the fact that there are still many out-of-school children in China who have not received timely assistance, and are in a bad mood and don't want to talk, what else can they say?"

"Well, it's a good idea to be free from illness." Zhang Mei praised immediately.

"Then let him speak on our behalf. Our old Fan's family also has a spokesperson system, so that we can do a good job in external propaganda--" Fan Ting began to counterattack without showing any weakness.

"It's not a big deal, anyway, the third child's tongue has always been relatively stigmatized, and it is the most effective to deal with reporters." Fan Kang supported it, making the ironic Fan Ting feel a little dissatisfied.

But the family of four discussed it for a while. Finally set the tone. Foreign language matters. It was handed over to Fan Wubing. After all, he is the best person in the family to deal with these sudden incidents.

Fan Ting yelled when she was going to bed. Fan Wubing received another call. But it was Jianlibao Factory who came here.

"Huh? Is there anything important?" Fan Wubing felt a little surprised. After all, it was past ten o'clock in the evening by now. Generally they have nothing important. Will not choose this time to call the place.

"Mr. Fan. The statistics have come out recently. The market share of our Jianlibao products has dropped dramatically!" The new director of the Jianlibao factory said to Fan Wuyao with some trepidation.

"How much has it slipped?" Fan Wubing asked.

"This quarter. Sales fell by 40% year-on-year." The factory director said to Fan Wuyao.

Of course, this is not good news, so Fan Wubing's mood is a bit entangled and depressed. After all, Jianlibao is one of the earliest companies he started by himself. He once provided himself with a large amount of cash. Although there was an incident of high-level defections, it was not able to obliterate the overall contribution of the factory.

What's more, Jianlibao's profitability is still at the top of the list, and it has been Fan's disease-free cash cow for many years.

"Have you found out the reason? Why did it drop so sharply?" Fan Wubing asked.

"Recently, some of the products launched in the health care product market are occupying our market, which has caused a major decline in the sales of Jianlibao." The director also found the reason for the decline in sales and explained to Fan Wuyao.

In fact, Jianlibao’s sales have always been very good. The beverage of its own taste is indeed helpful for restoring exercise fatigue. In addition, at the time, the factory carried out a ring pull activity in accordance with Fan Wuyi’s request. Everyone bought Jianlibao. Of consumers only need to pull

The pull ring can get a bonus of 50,000 yuan, relying on this unique live T7 domestic sales are steadily rising every year.

However, Fan Wuyi, who has been busy with other affairs recently, has not paid enough attention to Jianlibao factory. Although he also let the factory open a new type of tea beverage and launched it on the market, the response has been good, but Jianlibao's own sales have been declining.

For example, wahhaha and Robust, which emerged later, are strong rivals of Jianlibao. In addition, the recent rise of Shenyang Feilong and health drinks such as Sanju Oral Liquid have begun to squeeze Jianlibao’s market, causing Jianlibao’s sales to continue. Of shrinking. Even Shi Yuzhu, who made money by buying a computer Han card, began to enter the health care beverage market at this time, and he came up with some giant brain gold (the original version of the brain platinum that is now disgustingly advertised). crazy.

Originally, the beverage market is so big, there are so many Chinese people, and the market capacity is certain. The cake that was originally eaten by one person was divided by many people at this time, and the sales volume naturally declined.

"So, what suggestions do you have in your factory?" Fan Wubing is very clear about these things, but he doesn't want every decision to be made on his own.

Spending money to hire people to do work and hiring people to manage businesses is not a waste of money. They must have something worthy of their own money, right?

"Our marketing staff believe that the reason why Feilong and Sanzhu were able to succeed so quickly was mainly due to their excessive advertising." I would like to ask Mr. Fan to review the new advertising plan to see if it is feasible?"

"Okay, then you can send me here by fax." Fan Wubing nodded and agreed.

After a few minutes, the fax came, and Fan Wubian took the copy and read it carefully.

The new advertising copy almost follows the three-plant propaganda model. For example, it claims to have received thank-you letters from consumers, and some old people who have been bedridden all the time have magically recovered after drinking Jianlibao. For example, if the beverage is sent to the Provincial People’s Hospital for clinical observation, the conclusion is that after taking Jianlibao, it can improve the internal environment, restore the spirit, relieve fatigue, improve appetite, promote the balance of electrolytes in the body, and enhance energy, physical strength, digestion, and energy. Contractions have obvious benefits and so on. For another example, after drinking Jianlibao, a 90-year-old man had new teeth on his toothless gums, and the white turned black.

Fan Wubing stayed for a while after watching it, and then laughed. After laughing for a long time, he called Jianlibao and said to the factory manager with a smile, "Well, I saw that ad. But I don’t agree. You must not do this, otherwise you will die miserably!"

If you really want to promote it like this, the Oriental Magic Water, which has won through sports marketing, has become a potion that can cure all diseases. Of course, Fan Wuyao would not let his subordinates do this, otherwise it would not be known whether it would be good for sales. Xianfan Wuyao himself felt that it was too detrimental to his conscience.

A drink is a drink, not a panacea! Whether it was the three plants or the brain gold, the final fate was very miserable. There is no need for Fan Wuyi to follow their style because of the decline in sales, it would be too cheap.

Relying on false advertisements, they can survive for one year and two years, but they definitely cannot survive the third year! At that time, the entire health care products and beverage market crashed, and those who followed the trend would not have time to cry!

Hearing that Fan Wuyao vetoed the plan, the factory manager said anxiously, "President Fan, but if we don’t do this, no dealers will be willing to sell our products! Don’t you know, the current market climate is bad ~www.wuxiamtl.com~ It seems that the things you eat and drink, as long as they have no curative effect, are all rubbish! We are very anxious in our hearts if the sales cannot go up!"

Fan Wubing nodded and calmed his head, "Well, I know what you mean, everyone wants to do a good job in the enterprise, but there are some things that can be done, and some things cannot be done. Like that kind of unfounded or even blind We are determined not to make up false advertisements. If you want to be a century-old store, you cannot play this kind of tricks of scammers. You must know this at all times. As for sales, you just have to strive for That’s it, I won’t blame you for this. If you have energy, put more effort into the research of new products."

"Yes, President Fan. We understand." The director nodded and agreed.

Since it was the big boss, it was the final decision. Fan Wuyao would not pursue the decline in sales, so they naturally had nothing to fear.

To be honest, the kind of advertisements that are almost publicly deceptive, he himself looked a bit nauseous.

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