When You Are a Director, How Do You Become a Full-Fledged Superstar

What the hell is this?

Didn't you say yes, you don't play variety shows?

What courage does Qingmo Entertainment have to set foot on variety shows?

Variety shows are not like web dramas and movies. You can find a few actors, put together a crew, and create a script.

Variety shows need to find guests, to find black material, and to arouse the enthusiasm of the audience.

How to stimulate?

The parents of the guests are short-sighted, and they can only be inspired by leaking light.

But these things are not something that Qingmo Entertainment can handle. He doesn't have so many connections.

And if this aspect is not generous enough, it will be difficult for variety shows to become popular.

Why did Pan Am Entertainment spend 500 million to win a variety show?

Not because people are hard to find.

Besides, the character design of a variety show must be similar to the star's usual character design. This is an important indicator of attraction. Therefore, it is difficult for variety shows to find guests.

Those who are not famous, the producers do not want them, those who are famous, some are determined not to do variety shows, such as Lin Xiaqing, who has never been in variety shows before.

If the company must allow participation, it will definitely not make some news for this program.

Some celebrities also participate in variety shows, that is, the asking price is very high.

So, slowly, if you want to do a variety show well, it means spending more money, and what matters is not money, but relationships.

Many celebrities actually participated because they were pinched and had no choice but to participate.

The rest of the variety shows are not painful or itchy. For example, some satellite TV's variety shows are so tepid and have no traffic.

And now, after being silent for a few months, Qingmo Entertainment finally couldn't help it and wanted to fight against him.

Fang Xiaogang scorned the report in his hand.

I want to see how big your variety show can be!

...

Meanwhile, Penguin Entertainment's propaganda machine is finally turning.

two aspects.

One is the premiere of the third season of Mao Lie, which will be premiered on May 28 by Penguin Entertainment.

Now that the entire network has been promoted, in fact, the necessary actions in this regard are not particularly large. Mao Li is now a mature IP and has accumulated a large number of fans of his own.

Many people are waiting and looking forward to when this third season will be on the shelves.

However, what caught everyone off guard was that the website that premiered this time turned out to be a video website owned by Penguin Entertainment, not the previous Sky Video.

But it doesn't matter, the audience is watching web dramas, it doesn't matter which website.

The second is the promotion of a variety show reality show!

Royal King is back in the arena!

As soon as the promotional stills and short videos appeared, this hot search topped the list!

Just this one propaganda, it's done, let's run, brother, and expose the whole network.

Damn it! King Luoyou went straight to the reality show after releasing his new song?

That's right, it's true, I've seen the promotional video, it's a bit big.

But, King Luo You is a person from a previous era after all, do you still have fans?

...

On the Internet, some people sigh and some people are confused.

But in any case, the topic is still open, so the purpose of publicity is achieved.

Time, put it on the penguin video on June 1st, once a week.

Another thing is that a cartoon will be put on the shelves on Children's Day.

In addition to Pan American Entertainment, the four major entertainment companies have given Qingmo Entertainment this face.

It's just a free movie, not to mention the partnership with Qingmo Entertainment, it's good to use it as a full movie library.

Of course, the recommendation position is general, there is no mainstream recommendation position at all, but there is a homepage recommendation on the homepage of the animation special page.

Everything is ready, only the east wind is owed.

On May 28, the third season of Mao Lie premiered on Penguin Video.

On the first day, the data exploded, and the number of views of a single episode reached 8 million!

This is quite phenomenal.

Li Qiren is very happy now. As the representative of Penguin Entertainment who negotiated with Zhang Rui, he won the premiere rights of the third season of Mao Lie, not to mention that he will take the initiative in the next sequel of Martial Arts Gaiden, which is wonderful.

And at Penguin Entertainment, the most direct reward for this kind of contribution is money.

Although a bit cliché, it must be admitted that this is the most effective way.

Just like high-end ingredients, you only need to cook in the simplest way to harvest the most wonderful taste.

The simplest way to motivate is often the most motivated to fight.

Money is of course the most effective of them all.

Finally, the variety show that Zhang Rui said, whether Li Qiren or Penguin Entertainment's high-level board of directors, although they also have some expectations, they are the same as Fang Xiaogang.

Their thinking and profit analysis of variety shows have been solidified. Chen Mo's reality show is probably very popular.

After all...the cost is too low.

Although the guests are well-known, but a variety show of hide and seek, can anyone watch it?

Isn't he fragrant when he picks up star black material?

One of the greatest shortcomings of human beings is curiosity.

Eating melons is something that human beings can never change...a good habit.

The five major entertainment companies have actually done research in this area, and even invited a lot of psychological and behavioral experts to analyze why this type of variety show is attractive, but not others.

The answer is human nature.

Therefore, Penguin Entertainment is not too concerned about this aspect, and has not given any high hopes.

Anyway, after this episode aired, it is estimated that there will be no next episode.

However, they overlooked that there are many things in human nature.

Curiosity is just one of them.

What's more important is engagement and authenticity.

Humans may be the most imaginative of all creatures, so there are conjectures about what stars look like in real life.

And run, brother, turned this fantasy into reality.

He allows the audience to clearly see the true side of the star.

And this is another reason why the brothers run for one person and one camera.

June 1.

Let's run bro, it's on the penguin video.

After an hour and a half.

The first wave is over.

Li Qiren always pays attention to the background data.

Thirty-eight people on demand.

More than 30,000, which is the average traffic of Penguin Video.

Therefore, this variety show did not bring excess traffic to Penguin Video.

Go to sleep...

Shaking his head, Li Qiren went to sleep.

In his opinion, this variety show has no future and the traffic is average.

However, Li Qiren didn't notice at all, he was watching from the beginning to the end, and he didn't even drink saliva for more than an hour.

I didn't notice that when the show ended, I felt a sigh of relief.

I didn't even notice that I actually wanted to participate in tearing up the famous brand.

Occupational rules made him ignore these and only care about the on-demand data.