When You Are a Director, How Do You Become a Full-Fledged Superstar

In late June, bear infestation hit the shelves.

In this short period of time, the movie version of The Bears has gained a lot of attention and clicks, and gained a large number of fans.

Of course, these fans are not fans in the conventional sense, but a bunch of little guys.

The animated images of Xiong Daxiong Er and Bald Qiang can arouse the love of children both in the world in Chen Mo's memory and in this world.

Therefore, when the bear-infested cartoon is on the shelves, there are naturally a lot of downloads and clicks.

However, all cartoons have a characteristic, that is, the statistics of the clicks of a single episode are different from ordinary film and television works.

For cartoons, the duration of an entire episode itself is relatively short, usually about 20 minutes, because the child's attention time is limited, beyond this time, the attraction to the child will decline.

Moreover, many parents generally, or most of the time, will not let their children watch the full set of cartoons.

Therefore, the click of the cartoon will be counted after five minutes of checking.

Sky Entertainment is now a typical example of making a fortune in silence.

When the four major entertainment companies were all vying for Run Bar Brothers, Qinglin of Sky Entertainment had already become Qingmo Entertainment's back-up company.

Just in case it doesn't work out, Sky Entertainment will also broadcast the second issue of Brother Run.

So, there will be payoffs.

Now, the payoff comes.

Bears haunt cartoons, making Sky Entertainment's traffic soar!

Although this kind of increase is not as dramatic and eye-catching as variety shows and phenomenal web dramas, the benefits are indeed terrifyingly high.

Of all the tracks, the easiest money to make is neither music, nor movies, nor online dramas. In fact, in terms of the difficulty of making money, children's channels are the most profitable.

Especially in the children's channel, the most popular cartoons.

In this, adding an advertisement, the effect of monetizing the traffic is the same as stealing money.

Children's ability to distinguish is very weak.

Therefore, in their favorite cartoons, some advertisements for children's drinks and toys are inserted, and the final result is:

Mom, I want this...

The advertising effect brought by cartoons of this level like bears is absolutely beyond imagination.

Sky Entertainment just recruited three advertisers, one selling yogurt, one selling dolls, and one selling fun toys.

In just one week, the sales volume driven by it is as high as 300 million!

All parents, whether they have money or not, are willing to spend money on their children, and they are willing to spend all their money.

Chen Mo, won't your heart hurt when you earn this money?

After Li Siran knew about this, he began to ruthlessly accuse Chen Mo.

Lin Datian also stood on Li Siran's side this time, looking at Chen Mo with a small mouth.

No way, they came here like this when they were young, whether they buy toys or dolls, aren't they all from cartoons?

It's just that at that time they were looking at the big windmill, but now they are haunted by bears.

You think too much. This has nothing to do with me. It's a trick they thought of at Sky Entertainment. I'm just creating animation images, and making money is not my intention!

Chen Mo shrugged and said speechlessly.

This incident was really not planned by Chen Mo, this guy is only responsible for collecting money.

However, Chen Mo still condemned Sky Entertainment's advertisement in the bear haunt.

When watching cartoons, I hate commercials the most.

Although the advertised stuff is really good...

The production of the cartoon will continue forever, and Chen Mo's opinion has handed over the script for the next 40 episodes of bear infestation to the animation team. At the same time, the production of related derivative products has also begun.

What a big bear schoolbag, a pencil case for Xiong Er, a bald head and a strong sympathy...

For this kind of derivative product, there is a special company responsible for the operation and sale, and it can be rolled out across the country.

This is really the kind of treatment that only cartoon characters in cartoons have.

All kinds of stationery, there are two types of Xiong Da Xiong, only you can't think of it, there is nothing they can't do.

What's more interesting is that many adults like bald heads, and there are even many imitators on short video platforms.

Although the unit price of derivative products of animation works is not expensive, they cannot hold a large number, and many of them are consumables, so the profits are extremely considerable.

As the creator of animation images, Chen Mo will naturally enjoy the greatest benefits.

According to Zhang Rui's estimate, the output value in this area is about 3 billion yuan a year, and the profit rate is about 20%. Chen Mo can get the average of them, which is 300 million yuan a year.

This is not to mention the sale of the broadcast rights of the cartoon itself.

The time arrived in mid-June, and the premiere of the third season of Mao Lie was over.

Penguin Entertainment earned a wave of traffic this time, and finally tasted the sweetness of cooperation with Qingmo Entertainment.

To describe it in one sentence, it should be a pie from the sky.

Li Qiren can basically lie flat during this period of time, and the website traffic does not need to worry at all, it is increasing every day.

Unlike before, this point needs to be paid attention to, the track needs to be filled with new ones, and with a phenomenal web drama, Penguin Video doesn't have to do anything at all.

The websites of the five major entertainment companies are their most important propaganda positions.

Whether it is your own promotion or the promotion of resources purchased by others, all expenses are linked to traffic.

High traffic, high cost, good effect, less wandering, low cost, poor effect, that's the reality.

Therefore, the heads of video websites of several major companies hope that their websites can have a hit, so that the traffic will be stable and life will be easier.

This is also the reason why Pan Am Entertainment broke the boat and invested heavily in variety shows.

Although the variety show itself cannot help Pan American Entertainment to make this part of the money back, the increase in traffic brought by the variety show will cover Chen Ben in other places, and even a lot of profit will appear.

Of course, this situation lasts for a limited time, and the number of hits of Pan Am Entertainment’s variety shows has dropped a bit seriously recently.

Since Brilliance Entertainment listed Qingmo Entertainment's Run Bar Brothers, it has cut off the cooperation with Pan Am Entertainment, and it has gained a lot of shares.

Compared with a week ago, the number of clicks has dropped by about 10%.

Fang Xiaogang was very melancholy.

He didn't expect Qingmo Entertainment's variety show to start so quickly!

Moreover, it was obviously aimed at Pan Am Entertainment.

Now, the five major companies all have variety shows online. Of course, the most popular one is definitely our family from Pan Am Entertainment.

Although this variety show is mainly based on black material to attract audiences, it also adds the setting of family characters.

As a result, Qingmo Entertainment made this run, brother, and used the slogan we are family!

What is this not for?

It's really like my little one is just bullying!