Black Technology: Start with Ten Thousand Times Speed

Su Xin's speech made many car company executives feel a little relieved.

As long as Tianqi Energy can remain neutral and maintain friendly cooperation with everyone, then all car companies will remain equally competitive in new energy battery technology.

Under this premise, even traditional car companies that have been deeply involved in fuel vehicles are very confident that they will not fall behind too far in future competition.

After all, the core technology in new energy vehicles is the battery.

Battery technology has been solved, and they also have brand advantages and marketing channel advantages, as well as rich car-making experience and quality control management, etc.

As long as they can survive this turmoil, even if they start from scratch, they are sure to catch up with the new car-making forces that have been working hard on the new energy track for a long time.

It can be said that Thor Battery has put all car companies back on the same starting line in one fell swoop.

But the winning rate of each player is never the same, because some are pure newcomers, while others are experienced professional players with many years of competition experience.

So what if we get back to the same starting point?

Everyone’s winning rates are completely different!

As for whether Su Xin's promise will be strictly adhered to, major car companies can only choose to believe it.

After Su Xin's brief speech, representatives from major car companies spoke one after another.

The first is Wang Chuanfu, chairman and president of Goyadi, a representative of Longguo's new energy vehicle companies. At this time, he was wearing formal attire with a solemn look on his face and said:

Environment and resources have been the focus of global attention in recent years, and are also the core elements of Blue Star's sustainable development. They are related to the future of all mankind. As the automotive industry with serious environmental pollution and serious resource consumption, embarking on the path of new energy, It is the ardent expectation of all mankind and the inevitable trend of social development.

We at Goyadi have always been unswervingly on the road of new energy, and we have always believed that the future automobile industry will be dominated by new energy.

To this end, we at Goyadi have invested a lot of manpower, material resources, and financial resources, and have achieved some good results and achievements.

However, in the face of the Thor battery released by President Su, all our research and efforts were in vain.

It is no shame to say that under the impact of Thor Battery, all the models we are currently selling, as well as all models that will be shipped soon, are all being sold at a discount and at a loss. We are losing countless money every day.

Coupled with all the research on power batteries being wasted, the losses are as high as billions.

I believe there are many car companies that have suffered huge losses like us.

Some people may think that the release of Thor batteries has caused serious losses to all our major car companies, and we should be jealous and boycott.

But actually……

“Not only do I have no idea of ​​boycott, but I feel that Apocalypse Energy deserves everyone’s respect!”

After all, the trend of new energy is there, everyone is competing fairly, and Tianqi Energy has won this competition openly.

As the winner, Tianqi Energy deserves all the benefits and praise. This is the basic principle and bottom line of modern business laws.

At the same time, it has also made important contributions to saving resources and protecting the environment. These benefits can invisibly benefit all mankind in the future.

Whether it is to protect business rules or out of respect for Tianqi Energy's contribution, I would like to express my sincere gratitude and sincere admiration to Tianqi Energy on behalf of Goyadi Group!

In the coming days, Goyadi is willing to work hand in hand with Tianqi Energy to welcome the coming new energy era...

When Wang Chuanfu spoke, everyone acted as if they were listening attentively. As for what they were thinking in their hearts, no one could tell.

Soon, other people spoke one after another.

Of course, except for Wang Chuanfu, who was the first to speak and mainly spoke different Mandarin because of his advance communication with Su Xin, the others basically spoke more pragmatic content.

for example.

Some traditional car companies suggested:

Thor battery is a new technology. Whether it is R\u0026D cost, material cost or production cost, it is far higher than liquid lithium battery. I suggest that Mr. Su does not need to price Thor battery too low, which is not good for his own health. Development will also affect the survival of other car companies.

It is better to wait until it becomes more popular in the future, and then slowly lower it to normal prices. This will not only allow the entire market to transition smoothly, but also be conducive to its own healthy development.

actually.

Now major car companies have collected a lot of information from Apocalypse Energy and Su Xin, and know that the research and development cost of Thor batteries may not be high, and the current selling price may still be profitable.

But knowing is knowing.

In this kind of public summit forum, with dozens of cameras pointing at it, it is hard for anyone to directly tell Su Xin to increase the price of Thor batteries, something that offends consumers. Whoever speaks out will decide which car company will follow. There will be no good life.

So I can only try to be as tactful as possible.

This person's proposal caused many people to focus on Su Xin in the middle of the rostrum.

As for the pricing of Thor batteries, I actually thought about it for a long time before the launch and discussed it with the company's senior management many times.

Su Xin slightly raised the standing microphone in front of him and said seriously:

“The reason why we set this price in the end is mainly to standardize the market and improve user experience.”

Everyone knows that in the current new energy vehicle market, there are countless price chaos. For example, a car that costs 200,000 yuan today may drop to 20,000 to 30,000 yuan in two months, and it may drop to several thousand yuan in another two months. Or ten or twenty thousand.”

What does this make the first batch of users think? They will feel that they are both guinea pigs and taken advantage of.

Perhaps the car companies themselves feel aggrieved.

“Because the technology of new energy vehicles is iterating too fast, material costs are volatile, coupled with fierce competition, and subsequent bottomless pit-like investment in R\u0026D, all of these will affect cost accounting and then affect terminal pricing.”

But users don't care about that many.

They will only see that the price of the car they just bought will be reduced by tens of thousands in a few days. If they buy it a few days later, they can save tens of thousands. Anyone who encounters such a thing will feel unhappy.

Even users who haven't bought it yet will feel that since the price has dropped so quickly, it may have to drop further, so it is better to continue to wait and see.

This kind of price chaos will have a negative impact on both car companies and users.

If, as you say, the price of Thor batteries is set very high first, and as production increases and models become more popular, the price will continue to drop. Although I will have high profits and have no worries about sales, it will definitely cause price fluctuations in the end models. This will It’s definitely not a good experience for users.”

so……

After thinking about it for a long time, I priced Thor batteries at 800 yuan per kilowatt hour, just to take the lead in improving the price chaos of new energy vehicles.

Just like the theme of today's meeting, to promote the stable development of the new energy vehicle industry, price stability is the most important one.

What I want to tell all car companies and all users is that the pricing of Thor batteries will not be set very high just because it has just been launched, nor will it be significantly reduced due to future market popularity.

Many people say that the bulk of the cost of new energy vehicles lies in the battery.

Thor battery is a stable technology, and the price is also stable. I hope that the pricing strategy of new energy vehicles can also be as stable as possible.

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