China Entertainment 2000

In the midsummer of 2000, competition among domestic singers became increasingly fierce due to the sluggish record market.

In the past few years, Rolling Stone Records, which had been quite a dominant label, was on the verge of falling off its throne due to the economic crisis. However, the two aces of Rolling Stones at the beginning of the year, Ren Xianqi and Liu Ruoyin, both performed better than ever. The expected effect.

Especially Liu Ruoyin.

If Ren Xianqi's album at the beginning of the century only maintained his due status as the king, then Liu Ruoyin's album shocked the entire music world——

There is no other reason, just because the title song in Rene Liu's album is called: "Later".

Even though it's already June, Rene Liu's album is still earning a lot of profits for the Rolling Stones thanks to the terrifying popularity of "Later".

In the song rankings, Rene Liu, relying on the power of "Later", directly took the top spot, overlooking the crowd.

For half a year, countless challengers came one after another, regardless of gender, but no one could shake the position of "Later", not even the first brother of the same company, Ren Xianqi.

Precisely because there is such a big monster that has eaten up a large part of the market share, Warner Music's expectations for its two newcomers are not too high.

Sun Yanzi and Zhou Yi, although Zhou Jianhui has high hopes for them, he is still relatively pragmatic about the goal of the first album——

Because Sun Yanzi's album was produced by Warner and was customized by industry elites such as Li Sisong brothers, Zhou Jianhui set a sales target of between 130,000 and 150,000 copies for her album in the Baodao market;

As for Zhou Yi's new album, Zhou Jianhui's standards will be slightly lowered.

After all, this album was entirely operated by himself, and Warner simply acted as a money bag.

Even though more than half of the professional music producers at Warner's internal listening session gave positive reviews, Zhou Jianhui still cautiously set a target of 100,000-120,000 copies——

If you can sell this number, you will be considered a victory. If you sell more than 150,000 copies, you can immediately hold a celebration party.

After all, today's Chinese music market is not what it used to be, and the record sales of dozens or millions of albums in the past are no longer possible.

It's common for a pure newcomer to sell tens of thousands of albums, and even some veteran singers' albums only sell a pitiful few tens of thousands, and those were released simultaneously in the three places across the Taiwan Strait.

When the record company behind releases a record to them, they don't consider whether they can recoup their money, but consider how much they will lose.

Nowadays, albums that can sell hundreds of thousands of copies are absolute treasures of various companies.

"Zhou Yi, what is your sales expectation for this album?"

At the MV shooting scene, Cheng Hao, dressed in ancient costume, approached the man, looked around at the Warner staff, and asked quietly.

"Me? I don't know, maybe two or three hundred thousand."

Zhou Yi, who had just finished filming his costume scene and changed back into a white T-shirt and jeans, gave a number that would shock the jaws of Warner Music executives.

"so much?"

"Is this a lot? I'm just counting the sales of one place on Treasure Island."

Looking at Cheng Hao's surprised look, Zhou Yi said with a smile: "Including Hong Kong Island, Singapore, Malaysia and other channel markets, I dare to think that the sales of the entire album will exceed one million, let alone the mainland market."

In this era, there are only a few record companies that have the ability to develop multiple channel markets. The decline of the traditional record industry in Baodao, Hong Kong Island and other places has also brought the mainland's gradually opening market into the sights of giants.

Although it is true that there are a lot of piracy in the mainland, there are also a lot of people.

This is just like what is said in that famous joke: As long as everyone in the country donates a few dollars to me...

Have you not seen the last glory of PolyGram records, the last sales figure among the four kings? Zhang Xueyou now has to rely on the mainland market if his sales exceed one million.

"Then if I become the heroine of your MV, don't I have to take advantage of it?"

Although he felt that this number was unrealistic, Cheng Hao did not say it out loud. Instead, he teased with a frown: "I think your MV is almost like a short film. I used to go to Liu Ye's place None of the filming in the movie is as strenuous as yours."

As an actor who has made movies, Cheng Hao naturally knows the difference between well-funded filming and insufficient funding.

"That's why I say that an album determines life or death. The cost of album production has skyrocketed these days. If it doesn't sell well, I have to get out."

After joking to himself along with Cheng Hao's words, Zhou Yi pursed his lips towards the staff who were processing the pictures not far away: "But fortunately, these are not my money."

"..."

Warner Music's image in Cheng Hao's heart suddenly became a "big dog".

By chance, Xu Weifeng and Song Ke, as representatives of major Warner Bros. companies in the Mainland, opened the door to the filming location and arrived under the watchful eyes of the two of them.

Xu Weifeng graduated from the English Department of Peking University. Former founder of Longsheng Entertainment and current general manager of Warner Wheatfield;

Song Ke is a graduate of the Environmental Engineering Department of Tsinghua University. Former founder of Wheatfield Music, now deputy general manager and music production director of Warner Wheatfield Music.

"How are you, junior fellow student? Is it going well with the professional team provided by the company? If you feel uncomfortable in any way, please tell me."

When we met, Xu Weifeng, who was obviously unfamiliar but still cheerful, opened the topic with a smile: "Song Ke, come on, let me introduce you. This is Zhou Yi, the talented mainland musician whom Jianhui told me last week. My junior fellow student is also from Peking University."

Xu Weifeng, who has slightly thinning hair, acted as the introducer.

As the businessman who brought together Warner and Wheatfield Music, he knew about Zhou Yi's existence not long ago after Warner officially cooperated with Wheatfield Music.

When Zhou Yi returned to the mainland to shoot the MV for "Hua Tian Cuo", he also carefully escorted him. At the same time, the mainland music channel for Zhou Yi's first album was the original Maitian Music channel.

"Excuse me, senior, for bothering me."

When Cheng Hao was at a loss for a while, Zhou Yi reached out and communicated with him calmly: "This is Cheng Hao, my good friend, and the heroine of this "Huatian Cuo" MV."

"Mr. Xu, Mr. Song, hello."

Cheng Hao, who reacted quickly, didn't have time to complain about why the two bosses came here suddenly. He didn't even have time to change his clothes, so he could only say hello to them in ancient costume: "Sorry, I just finished filming."

Her elegant appearance is quite reminiscent of the ladies of ancient times.

"It's okay, it's okay. Speaking of which, it's because we both came uninvited."

Song Ke, who was wearing glasses, smiled happily: "Brother Zhou Yi, regarding the release of your new album in the mainland, all channels have been notified.

"Now it's a publicity issue. We can handle the radio stations in Beijing and surrounding cities, but the TV station, judging from the latest news I've received... it's really difficult to handle."

Song Ke paused, and then continued: "But with our efforts, we can use three songs for your new album to hit the charts. We need you to pick out three songs that can be sent to the charts."

"'Happy Worship,' 'Have to Love,' 'Give Me Time for a Song.'"

After thinking for a moment, Zhou Yi threw out three songs.

Although the song "Hua Tian Cuo" he paid the most attention to, it really didn't make the charts.

After all arrangements for distribution channels in the mainland were completed, Zhouyi completed his final exam on June 16. At the same time, he also completed the recording of the MV with Cheng Hao and handed over all the materials to Warner.

At the same time, Warner Music also exploded on this day——

New singer Sun Yanzi has only made his official debut for a week, and his album of the same name "Sun Yanzi" has become a big hit!

When Zhou Yi walked out of the examination room and saw Cheng Hao greeting him for dinner at the door, he also received a call from Sun Yanzi——

"Zhou Yi! I'm famous! Do you know how much my album sold in a week?! You might not even believe it if I tell you!"

ps: It is involved in a serious matter and cannot be released. It involves some positive aspects on the other side of the river during that period...

I'm very confused, that's all I can say.

Wrote it in another line.