Extraordinary Genius

599. Chapter 599 Chapter Band-Aid Strategy

The exclusive supply agreement for the military was signed soon, and General Gan’s face was still there. Besides, the price given by Bing City Pharmaceuticals is indeed cheaper than the Bondi Corporation.

But Feng Yu is not too happy, relying on these, can not beat the brand of Bondi.

Defeating Bondi, this time in the past, until Yunxiao Baiyao launched a band-aid to promote wound healing, and after five years, it was truly successful.

In other words, from Bondi to China, in just two years, the brand of Bondi has been deeply implanted in the minds of Chinese people, and has been firmly occupied for more than ten years.

During this time, no other band-aid brands appeared, but none of them could affect Bondi. In fact, if it is not the state’s support, Yunxiao Baiyao wants to defeat Bondi, and it can’t be done in five years.

Even if Yunxiao Baiyao beats Bondi in sales, when it comes to market statistics, Bondi is still the first brand in China’s band-aid market, and Yunxiao Baiyao is only the second.

Of course, the past life is because Bondi has been the hegemon of China’s band-aid market for more than a decade, and it is difficult to pull him down.

Feng Yu also had to admire, Yunxiao Baiyao, still succeeded!

But Feng Yu didn’t have that long patience, and spent five years to push Bondi down. Feng Yu’s goal is two years, must be in the sales volume, sales, profits, brands and other aspects, thoroughly under the pressure of Bondi.

In this way, for Johnson & Johnson to enter China and seize the China market, it will inevitably have great resistance.

Before the reincarnation of Feng Yu, many of China’s leading pharmaceutical companies were either foreign-controlled or Sino-foreign joint ventures, and the truly China-owned brands were left behind.

Is it not a sorrow for an industry such as medicine to be controlled by foreign capital?

In this life, Feng Yu will never let this happen again. China is not without good researchers, but they can’t get investment and can’t get publicity. Many of the drugs that contribute to the world are also successfully researched by Chinese people, or among the researchers, there are Chinese people.

Just like a scientific research achievement, a professor is doing it with a few graduate students. The ability of professors, above graduate students, is based on graduate students, but research has often had great accidental factors. Can a graduate student make the greatest contribution, so who is the ultimate credit?

Professor!

Because everyone will think that the reason why graduate students can have these findings and make these results is inseparable from the professor’s teaching, but in fact it is not the case!

Feng Yu has now supported many researchers, many of whom are very capable of researching drugs that are cheap and very easy to use. This is what Feng Yu demands from them. What Feng Yu gave them was sufficient funds to study the reputation of success.

If you make a contribution, you should get fame and fortune. Everyone is an equivalent exchange. Feng Yu paid the funds and enjoyed the benefits of the results and results, and the researchers gained fame and fortune and completed his research.

It is said that Feng Yu’s memory of the formula of Yunxiao Baiyao, after Bing City’s medical research, found that the effect was not comparable to the real Yunxiaobai medicine. However, after research and improvement by Bing City medicine researchers and colleagues from Beijing University and Medical University, the effect is still a little different, but it is not so big.

These people may not be able to study the prescriptions that are better than Yunxiao Baiyao, and they also have great hopes to study successful aerosols before Yunxiao Baiyao Company.

Of course, it is also related to Feng Yu’s request for Bing City Pharmaceuticals to increase investment in scientific research.

Feng Yu and the Bing City Pharmaceutical Leadership team said very clearly that Bing City Pharmaceuticals earned so much last year because Bing City Pharmaceuticals’ drugs are really good, well absorbed, and effective, so people will buy them. And a unique drug, the profits that can be brought will be even higher.

For example, the world’s top pharmaceutical companies have risen because of a patent for a drug. No one has become a giant in the world’s pharmaceutical industry by reducing costs and advertising.

For example, Bondi, why is this brand’s band-aid, the world’s highest sales, the highest profit? Because they are the inventors of the band-aid, with the oldest band-aid brand, they let people’s minds only have the concept of Bondi without the concept of band-aid!

Bing City Pharma wants to defeat Bondi. It is definitely not possible to rely on waterproof and breathable technology. These can beat other small brands at best, but for Bondi, the impact is small.

No, Bing City Pharmaceuticals has launched a water- and breathable band-aid. Bondi has also launched it. In this respect, Bondi has long thought of it and has already succeeded abroad. The reason why they didn’t launch in China is because they don’t think it is necessary. With old technology, it is enough to monopolize the China market.

Like the electronics giants like Sony, they are launching a new product that is not mature enough to be introduced, but as long as their technology is ahead of the market, they will not introduce new products unless this new product can Let them cost less.

They will launch a new technology at a later time to continue to maintain the industry’s leading position and deepen the influence and value of their brand.

For the time being, Bing City Pharmaceutical’s band-aid is only a cartoon, which is what Bondi does not have. At present, it is the main push. Bing City Pharmaceuticals and Liu Mike have set more than one version of the cartoon image, such as “Gourd Baby”, such as “Black Cat Sheriff” and so on.

If you can buy the copyright at a low price, you can buy it and you can’t buy it. Then you can study those who have passed the copyright protection period, such as “Water Margin”, “Romance of the Three Kingdoms”, etc. There are many characters in the picture, you can stand The high point says that we are promoting the traditional culture of China.

Of course, this is only a small means. The only thing that can really defeat Bondi is to study the band-aid that can really accelerate the healing of wounds. This is the main reason why the previous Bondi lost to Yunxiao Baiyao.

If you want to study success, it can’t be done in a day or two. Feng Yu can wait, but only gives the researcher a year.

This year, Feng Yu got the exclusive supply of the National Sports General Bureau and the military through various relationships, plus Yang Tai, radio station advertisements, soft-text advertisements in newspapers, etc. These are some sales methods. Di is not impossible.

It is because of these sales methods that Bing City Pharma’s band-aid has no profit at all. Advertising expenses are not a small amount. After all, the price of this band-aid is too low, and there is not too high profit.

Feng Yu’s biggest worry is that he won the sales, won the sales, but lost the profits and lost the brand!

For the time being, it is only a period of grabbing the market, expanding the influence of the brand, the real decisive battle, and the successful development of the medicinal band-aid, and let Bondi look good!