Extraordinary Genius

636. Chapter 636 Channel Alliance (request for a ticket)

Feng Yu is different from Philips’ sales channels, and everyone has their own channels. In China, Feng Yu has better channels, but Philips has stores, but Wind & Rain Brand does not.

Overseas, Feng Yu has a channel to pay home and AIWA, and AIWA also has a number of stores. Philips also has a number of partner businesses and has its own stores.

Therefore, Feng Yu discussed with Thomas, and everyone borrowed each other to join hands to make the sales of Super VCD climb again. Only in the sales of ordinary VCD, the two had differences.

Thomas said very clearly, ordinary VCD, Philips does not, only you are selling, Philips is not a loss?

What others said was also reasonable, but Feng Yu quickly thought of a simple solution. Doesn’t Philips have other products, why don’t we have all the product exchange channels?

Philips also has razors, TV sets, electric lights and other products. As for more professional medical equipment, it is not counted. Wind & Rain Brand and Aihua also have products such as humidifiers, bladeless fans, pagers, etc., which are not very big, and can be sold in Philips stores.

So the two companies cooperated comprehensively, not only the sales channels were shared, but even the stores opened a special counter for each other. The benefit of doing this is to make the sales coverage wider and easier to sell the product.

But there are also the disadvantages, that is, it is easy to be misunderstood by others, and mistakenly think that the two organizations have merged. These brands belong to a Corporation, and the loss is actually Feng Yu.

After all, Philips’ brand is still on the Wind & Rain Brand, AIWA brand, others will only think of Philips’ acquisition of Wind & Rain Brand, and will not think that Wind & Rain Brand acquired Philips.

But Feng Yu doesn’t care, he wants the market now. The popularity of Wind & Rain Electronics Corporation will be compromised, but the brand value of Wind & Rain Brand will not be compromised. When the market is fully expanded, consumers will naturally know that the two are only strategic cooperation.

At the time AIWA was controlled by Sony, but the brand is still not retained? And now AIWA’s Walkman has surpassed Sony.

Both sides are very satisfied with this cooperation. Originally, the two companies have cooperated in various aspects of technology, and mutual help is also normal.

After one week, both products retail outlets increased by more than 50%.

But the retail price of Super VCD is still very expensive, and the people who buy it are not particularly expensive. Fortunately, the profit is very high, Feng Yu is also quite satisfied.

The most popular for Feng Yu, the sales of ordinary VCDs are getting better and better. The price is cheap, the quality has not decreased, the promotion means are numerous, and there are other brands’ comparisons, so that the ordinary VCD brings a lot of profits to Feng Yu.

At this time, other brands also found that if they are alone, no one is the opponent of Wind & Rain Brand. After all, the patent owners of others, the first VCD developed and produced, are very mature in terms of cost and technology.

Now, such a price cut has severely reduced their profits. Philips has cooperated with Wind & Rain Corporation and AIWA Corporation. They also decided to unite and share channels.

Those world-class consumer electronics brands have huge sales channels. Whether it’s a distributor or a self-operated store, the number is not low. Once they are united, they can almost sell the product to any city they want to sell.

Whether it is the number of competition channels or the number of competition stores, they can have the upper hand, do not believe, this will not increase sales.

Most importantly, they have to do this. Many of their products are still backlogged in the warehouse. If you don’t deal with it as soon as possible, wait a while, what if the product is updated?

There is only one super VCD, but the function has been advanced a lot. What if there is a super VCDSecond Generation next year? Or simply DVD technology is mature, how do they directly launch DVD?

At that time, their products may not be able to sell at a reduced price. It is better to join forces now, at least for now, although they can’t make any money, they will not lose.

If VCD cuts prices again, they can’t stand it, it is completely pitted by Wind & Rain Electronics!

A small Wind & Rain Electronics has smashed up so many world-class consumer electronics giants, and they all feel embarrassed!

Now they are united and rebellious, and they are also united on the DVD burning standard, and intend to give Wind & Rain Electronics and Philips a heavy lesson!

The burning standards are set by them, so the player’s reading is done in the way they do. In this way, they are leading the development of DVD players.

……

“Chief Feng, it’s not good, those big organizations are united, their channels are borrowed from each other, and the ability to distribute goods is stronger than us!” Jiang Wanmeng met Feng Yu and said with enthusiasm.

Feng Yu smiled and waved his hand: “What are you panic, isn’t it that they retail more? What’s the matter? They use our patented technology, aren’t they going to pay us? Besides, the gap between super VCD and ordinary VCD I haven’t seen it yet. After two days, Yang Tai will play our new ads, and foreign ads will start to be launched. At that time, they will give them a fatal blow.”

Jiang Wanmeng frowns, he feels that Feng Yu is too convinced of the effectiveness of advertising. Others are world-class organizations. The asset size is ten times that of Wind & Rain Electronics. The influence of the brand is much greater.

It is only by the fanatic consumption of those brands that their sales will be good, let alone they will unite and promote each other. Wind & Rain Electronics is only a joint venture with Philips and AIWA. It is too small to be an opponent.

“Chief Feng, although they sell VCD, they also make a lot of money for us, but if those VCDs that are sold are our brands, we will earn more. And our factory has been expanding and production has been Ascension, if the market is separated by them, our products will also have a backlog!” Jiang Wanmeng hurried.

“How much is our normal VCD cost control?” Feng Yu asked without hesitation.

“There are less than seven hundred RMB, and it can be reduced. In the end, it can be reduced to almost one hundred and five pieces,” said Jiang Wanmeng.

Feng Yu frowns, I feel still not satisfied. He clearly remembers that the price of VCD has dropped to more than three hundred before and after the millennium, which means that the cost of this VCD should be controlled to about 300. Now that Wind & Rain Electronics has the most professional VCD engineers in the world, can’t the cost be controlled?

“Can it only be reduced to 500 pieces in the end? Can’t it be lower?”

“There is no way to lower it. The price of many components inside can’t be lowered, and the cost of our workers is not low.”

Feng Yu suddenly realized that the small factories in the past life must have squeezed the cost of the workers, and the components definitely bought the cheap goods, which reduced the price of the products to more than 300 pieces. At that time, the VCD was almost eliminated. .

“Okay, I know. Those brands, but they are just jumping on the clown, don’t worry. If you look at these advertisements, you will know where my confidence comes from.”