Extraordinary Genius

652. 652 chapter selling cards to make money · four

Next, everyone will discuss how to promote the card in order to sell it.

Advertising is definitely going to be done, specifically in what media to advertise, how to advertise, and everyone has differences.

“I think we can advertise on the city TV station. In January, it is enough for all citizens to know that we have introduced membership cards and shopping cards, and the advertisements of the city stations are still very cheap. One month before the supermarket opened, it is The advertisements made in various cities have a very good effect,” Fu Guangzheng said.

Li Zekai has different opinions: “The city TV station advertises, it is obviously a waste. We just let others know that we have this activity is enough. I think it is the easiest way to send flyers, and it is the most economical. Originally we also There are always people who send flyers, and this part of the advertising expenditure can be saved.”

“How about the light flyers? Our premium membership cards and large-value shopping cards are for large customers. Have you seen several big customers and will receive flyers on the street? They are all driving.” Fu Guangwei retorted.

“You can put them directly in their car. I am optimistic about the parking lot windows and under the wipers. There are flyers.” Li Zekai argued.

“Yeah, change it to be you, can you watch it? Or throw it on the ground, or throw it into the trash can, or even take it in the car, and don’t look carefully. I want to say, the easiest way, It is to publicize at the door of the supermarket. Get a big doll and publicize with a horn. The cost is very low, and the effect is not bad, but also attract customers to consume. In the supermarket, it can also be publicized through radio, posters, etc.”

Fu Guangwei’s method is more traditional, and it is also the conventional method used by their supermarkets in Hong Kong. The effect is really good. However, Fu Guangwei did not consider that, in Hong Kong, because the advertising costs of TV stations are relatively expensive, and there are several competitors. Therefore, advertising is the most cost-effective.

In the mainland, advertising costs are not high, and Taihua supermarkets have no competitors at all, and the supermarkets are not as stable as the supermarkets, so Feng Yu tends to spend money on advertising in the media.

It is really not cost-effective to advertise in the city, and Feng Yu believes that it should be advertised on radio and newspapers.

“I think that radio and newspapers are the best places to advertise. First of all, the ratings of the city are not particularly good, and those who do business have less time watching TV. They will read the newspaper after work and will drive. Listen to the radio, go out to work after work, or go out to play, watching TV is not particularly much. Even if you look at it, choose Yang Tai and other TV stations, local stations, or a lot worse.”

“The most mainstream news media now is the newspaper. Whether it is going to work or doing business, whether it is a civil servant or an ordinary worker, it is inseparable from the newspaper. Even in our Taihua Supermarket Group, the most people read the newspaper. What?”

“Feng Laodi, you thought about it, many people still can’t read it now,” Fu Guangzheng reminded.

His time in the country is not short. There are many people who have seen illiterates, and there are leaders. Newspapers are very mainstream, but obviously some people can’t cover them.

“Of course, people who are illiterate have, but mainly concentrated in rural areas. There are not many people who are illiterate in the city. You are not in the mainland for a short time, how many illiterates have you seen? How many years have you been in the city’s literacy class? There aren’t many big words that don’t know a liter. I admit that there will definitely be, but the number is very small. At this time, we have to work hard on advertising.”

“What’s new in newspaper advertising?” Li Zekai asked with a frown.

“Of course there can be, for example, we can make the ads interesting, have you seen the comics?” Feng Yu asked.

“Looked!” Fu Guangwei excitedly raised his hand. I found that other people looked at him with disdain. He weakly lowered his right hand. “I really saw it. “Dragon Tiger Gate” is wonderful.”

“Feng Laodi, do you think there are many people who go to work to earn money, and they will go to see comics? It is for children.” After that, I looked at Fu Guangwei with contempt.

Fu Guangwei was despised and went back unceremoniously. “Dragon and Tiger Gate” has never been seen, you are also very embarrassed to say that you are a Hong Kong person!

“I am not talking about the kind of fighting comics. Have you seen the four-character comics? There are four comic pictures, telling a funny little story, a little story that makes people smile. For example, the first one can be a People are looking for a parking space, the second one, another person drives directly into our parking lot, and this person can laugh at the other person’s stupidity, wasting money or something, the third one, the person entering the parking lot pulls out a senior membership card The fourth one, the people in the parking lot came out, and in turn showed off, there is a supermarket premium membership card, you can park for a penny!”

Fu Guangzheng They listened to Feng Yu’s words and frowned. It sounded like a highlight of the premium membership card parking, as if the comics were indeed more interesting than advertising. And when people look at newspapers, there are pictures that always attract more attention, but the effect is not good, they are not clear.

“I just give an example. Specifically, I still need to find someone to do it. But I can guarantee that such an advertisement will be easier for people to see and easier to remember. There is also a newspaper for advertising. The advantage is that you can buy it on a daily basis or on a weekly basis, which is more cost-effective than buying a TV for at least a month. I know that a design company will design such an advertisement.”

“That is, the TV station will not sell advertisements that only play for a few days, unless our prices are very high, but the cost will be very high, not worthwhile.” A vice president nodded.

“The second way is broadcast. The broadcast is mainly broadcast during the peak hours of commuting. The target group is the people who drive and the people who take the bus. When driving, the most boring, many people are used to listening to the radio, too quiet, Many people can’t stand it.”

In the current car, the standard is still broadcast. Some cars have a car recorder, and that is a good car. And there is a car CD, it is a luxury car.

In addition to Feng Yu’s rebirth, the broadcast rate has been good. Even if there are DVDs in the car, they are used to listening to the radio, so the advertisements in the broadcast will be very effective.

“Broadcast advertising, we are looking for someone with a very recognizable voice. I recommend a person, Zhao Zhongxiang, who has worked with me. The price is not expensive, but the effect is very good.”

“How long does it take to broadcast the advertisement? What should I do?” Fu Guangzheng asked.

“The time for broadcasting advertisements can be bought longer. Even if you don’t sell cards, you can also promote other products in our supermarket. Now it is just a good opportunity, a good opportunity to sell shopping cards, Teacher’s Day is coming!”