Extraordinary Genius

662. Chapter 662 chapter Adolf’s troubles

Adolf, president of Carrefour Asia, looked at the report on the table and his face was a bit sloppy.

How could this happen, how suddenly China emerged such a Corporation, even so powerful, opened so many chain super hypermarkets!

And what he can’t figure out is that the other party is not renting a shopping mall, but buying a property, taking the supermarket as the core and getting a hypermarket. Isn’t this the way they are Carrefour?

He asked someone to investigate, the business model of this Taihua Supermarket Group, and so many similarities with their Carrefour. The profit mode, business model, management model, etc. are all very similar.

It is also far-fetched to say that they are imitating their Carrefour. After all, Taihua Supermarket Group has a strong financial strength, and the sales methods are similar to the world’s major supermarkets, but the various promotion methods of Taihua Supermarket have opened Carrefour’s eyes.

At this time, Carrefour is not as domineering as it was in the past, although it is also doing promotion every day, but compared with the strength of Taihua supermarket, there is still a gap.

What’s more, the Taihua supermarket is obviously a more comprehensive supermarket, and even the fruit fresh area is very good, better than their Carrefour.

Originally Carrefour was inspecting the China market, but the relationship between France and China Government was not particularly good. There were not many places for cooperation between the two sides, perhaps related to China’s better relations with Germany. There is no harmony between France and Germany. This is known all over the world.

Now that the relationship has eased, they plan to enter the China market in the past two years to test the water, but found that it is too late. When they were still inspecting, Taihua Supermarket came out.

And this Taihua Supermarket Group is also crazy. If there is such a chain of hypermarkets, is it not afraid to lose money?

But they only learned that the original Taihua Supermarket Group had a stake in Hong Kong Li Chaoren. Li Chaoren, it is not only in Hong Kong, but also in the whole of Asia, and even the whole world, it is a very famous businessman. The first person of Chinese business is not very irritating, and the capital is very strong.

Li Chaoren is not a sole proprietorship. I heard that it is still working with many people, including a big Boss in mainland. Together, the funds are still not worthwhile. Coupled with China mainland’s property and prices are very cheap, they can use a small amount of money to open a large supermarket.

But they also studied, according to the size of the Taihua supermarket store, the type of goods, each supermarket’s funds, at least 200 million RMB is enough, which is an important reason why they did not enter China.

The investment amount is not low, the rate of return is unpredictable, the capital is under pressure and the risk is high.

However, the registered capital of Taihua Supermarket Group does not seem to be high. Even if there is capital injection later, it will not be too much. If every supermarket spends two hundred million RMB, then the 20 Taihua supermarkets, based on the current exchange rate, did they pay 500 million dollars? If you calculate at the exchange rate of last year, the investment amount will be higher!

Is this investment too high?

Adolf knows that most of the goods in the Taihua supermarket are pre-paid, but only a deposit is paid, and it is settled at the end of the month. And many brands pay the gate fee and other money. This money is simply out of the others. The cost of Taihua supermarket is very low, let alone two billion, and 20 million are not used, otherwise they originally invested, although because The exchange rate has risen and it has become more valuable, but it has not supported the 20 super hypermarkets.

Even simply opening 20 big supermarkets is impossible, and the money for purchasing is not enough!

Adolf suspects that Taihua Supermarket has the background of China Government. Otherwise, why did a supermarket open and even get the biggest news media of China Government? When will the government help the merchants to promote it for free?

After the opening of the Taihua supermarket, the sales scene was very hot, which made Adolf unimagined. He couldn’t figure out how to make it. How long has China been reformed for so many years, has it already had such purchasing power?

He couldn’t think of it. Although China is still relatively backward, there are many people in China. And China is not without rich people, and the number is also quite a lot.

He also does not understand the degree of curiosity and acceptance of Chinese people about novelty. What’s more, he doesn’t understand how much Chinese people like to be busy.

This very lively place in the supermarket, regardless of the place where the salesperson has a white eye, can easily stroll and pick a cheap place, which is very attractive to Chinese people.

What’s more, every promotion of Taihua Supermarket is more attractive to customers. Let’s say that the promotional slogan of Taihua Supermarket at this time makes many people willing to come.

Shopping to Taihua, the salary is up one level!

The goods in Taihua Supermarket are cheap. If every tea, salt, salt and other things in Yue Family are purchased at Taihua Supermarket, the money saved is really the same as the first-class salary.

This slogan has stimulated many people’s nerves and their unsatisfactory wallets, so that they can go to the Taihua supermarket to shop even if they take more roads and do more hours of buses.

There are also “everyday specials, **** have discounts”, “commodities are dazzling, prices are clear and clear”, “shopping to Taihua, good mood every day” and other words, frequently appear in newspapers, radio. There are advertisements on the bus, and people from many places send flyers.

This is only a month or so. In the city of Taihua Supermarket, almost no one does not know Taihua Supermarket, and the reputation is still very good. Even in some cities without Taihua supermarkets, many people know Taihua Supermarket because they saw it on the news network.

Adolf regretted this time. He knew that it was so simple to open a supermarket in China. He should also visit China earlier, or check it out faster, or Xu Family has already opened in China. In particular, the locations of several supermarkets in the Taihua supermarket were all that he sent to have been visited, which made him even more depressed.

At first, he thought that competitors only had to enter the Wal-Mart market in China. Who knows that the Taihua Supermarket Group that came out of China is terrifying more than Wal-Mart.

He is too aware of a local company and will have an advantage over them. Not to mention that it is more familiar with the national conditions, and that in terms of national policies, it will be more inclined to protect the local company.

If they want to enter China again, I am afraid it will be very difficult. Even if you barely open a store, you will definitely not be as good in other countries.

This Taihua Supermarket Group is not a good deal. He only hopes that the Corporation target is the China mainland market. If you really want to enter the overseas market and start to compete with them, then there will be another strong competitor. This will be a great resistance to the expansion of Carrefour. .

This matter, report to Headquarters, whether to enter China in advance, risk losing money, or wait until the Taihua Supermarket Group expands, let them lose the golden opportunity to enter the China market, let the Headquarters study.