Extraordinary Genius

661. 661 chapter supermarket has competitors

The first time they met and communicated, it was quite enjoyable. Even Liu Yonghao feels that regardless of whether Feng Yu is in the investor bank, Feng Yu said that he wants to participate in the glorious career, which is enough.

But in the end, this decision is not in the hands of Liu Yonghao. Although Liu Yonghao is one of the promoters, the final decision is still the state.

Feng Yu is not in a hurry. It will be better if it can be dragged into 1998. It is obviously not cost-effective to invest now, but after 1998, he will certainly make a fortune in the Asian financial turmoil. Just have money to invest in.

Besides, he also asked, this Minsheng bank wants to be established, next year is not necessarily possible, and it may be six or six years at the earliest, then Feng Yu is better to let others invest first, and then wait for the shares to be re-shared in 1998. He wants to borrow in Minsheng Bank, at least in the short term.

Taihua Supermarket wants to expand and has to find other bank loans. Domestic bank Feng Yu came to contact, Fu Guangzheng, they went to contact the bank of Hong Kong, and finally saw who could talk about the higher the loan, the better the conditions, and the loan from which side.

However, Feng Yu thinks about the loan of Li Zekai in the past. With a project, he can lend a huge amount of money out of thin air. This time, it should be no problem. After all, there is a share of Li Chaoren in this Taihua supermarket. .

Feng Yu believes that funding is not the most important now. The most important thing is to choose a location, open a store, and avoid other competitors.

At this time, some of the prototypes of some supermarkets in the past have actually been in China. For example, Hualian or something, registered earlier than Taihua Supermarket, but the scale is small, product types, service attitude, goods placement, advertising, marketing Means, etc., have a big gap with Taihua Supermarket. Although Hualian also wants a supermarket, it can only be regarded as a self-selected shopping mall.

It can be said that the location is very important, and it is very important to have a certain source of stability.

Just in Shanghai, Hualian’s supermarkets have greatly affected the development of Taihua Supermarket. Although they only have two stores at this time, the sales are not low.

Since Taihua Supermarket opened in Shanghai, and there are also two stores, the sales of Hualian Supermarket have started to decline, and this month is even more obvious.

Feng Yu Their strategy is to steal the market of Hualian. After all, Hualian’s management model, business methods, as well as the placement of goods, purchase channels, business area, etc., cannot be compared with Taihua Supermarket. The buildings in the supermarket are all old buildings. The wires outside are from the top, and there is a mess. There is a Taihua supermarket looking so clean.

The manager at the Shanghai side also began to dig people from Hualian Supermarket. Originally, the salary of Taihua Supermarket was higher than that of Hualian, not to mention the better treatment, and there was a clear promotion path.

When entering the Taihua Supermarket, they will be told that Taihua Supermarket will continue to expand its chain and there will be many new stores open. By the time they go to the new store, basically the salary can be raised, and they can be a leader.

And the new store is not necessarily far from Shanghai. It can be in Suzhou or Hangzhou, or maybe it is closer to home.

The Taihua supermarket is also better at the channel, the purchase price is cheaper, send people to Hualian to check the price of the other party, and then sell at a lower price.

Initially, Feng Yu thought that the profit of the supermarket would not be too high, 20% would be the top of the day, but only after it was opened, the profit of the supermarket was too high.

For example, a pair of stockings, selling ten dollars in the mall, and the purchase price, only three dollars. Taihua supermarket sells eight dollars a pair, and profits double.

There are also domestically produced Great Wall dry red wines. The store sells more than 20 yuan a bottle, but the purchase price of Taihua supermarket is less than 10 yuan. Selling 18 bottles is enough for many people to arrive. Taihua supermarket bought it.

Those imported goods have higher profits. Some companies with import channels, at this time, Chinese people like foreign products, they sell high prices, often several times the profits.

Although the Taihua supermarket is much cheaper, it still has more than doubled profits.

No matter how big or small, everything in Taihua Supermarket is very cheap. Even eggs are cheaper than the farmer’s market, but the profits are not low.

Coupled with effective publicity and very large passenger traffic, it is said that two stores in Shanghai, many other districts, have come to shop from far away, because the goods in Taihua supermarket are on average more than 10% cheaper than others. Cheaper than 20%.

The profit margin itself is not low, coupled with the increase in sales, the means of daily promotion, etc., so that the turnover of Taihua Supermarket is rising every week.

The popularity of Taihua Supermarket has made Hualian more and more difficult. This is exactly what Fu Guangzheng wants. He looks at the location of Hualian. If you buy Hualian’s two supermarkets and re-install a new mall in that place, the business will be prosperous. Although it will take a few months before and after, it is still very cost-effective compared to the future profits, not to mention the removal of a future competitor.

Not just Shanghai, in Beijing, Bing City, Jinmen, Shen City, Jinling and other cities, there are original shopping malls, to be converted into supermarkets, or super hypermarkets, obviously see the hot scene of Taihua supermarket, red eyes .

For example, in Bing City, there is a shopping mall called Central Lan, and the bottom two floors have also planned a big supermarket. Even the location and spacing of the shelves are exactly the same as those of Taihua Supermarket. .

Feng Yu called Zhang Ruiqiang and asked if this was the case. In this place, I wanted to buy you and didn’t sell it. Didn’t you say that you want to open a department store? What is going on in this Central Lan supermarket?

Zhang Ruiqiang said very awkwardly that this is made below, and he is not very clear. When he knew it, the plan was over, and even the shelves were booked, and couldn’t be demolished? Besides, a supermarket can’t take the business of Taihua Supermarket and let Feng Yu don’t care too much.

Feng Yu is not accountable. In cities like Shanghai and Shenzhen and Guangzhou, others have already opened their own shopping malls. Taihua supermarkets can come back later and grab the market. Not to mention that in Bing City, Central Lan is just a follow-up.

Just the location of the mall is very good, Fu Guangzheng also thought about buying the mall. There is a certain source of customers in itself, plus the brand of Taihua Supermarket, it is definitely not necessary after opening.

The promotion of Taihua Supermarket is very strong. Coupled with the curiosity of many people, I saw Taihua Supermarket from the news and would like to know if this supermarket is awkward. Going in and seeing, all kinds of promotional items are much cheaper than they usually know, and this time has stimulated their desire to buy.

The introduction of shopping cards and membership cards has retained a large number of customers. Do not say anything else, the grain and oil stores, vegetable markets, small shops, snack bars, etc. near Taihua Supermarket, business is suddenly worse than before. It is better to go around the clothing store, business is better than before.

This time, Fu Guangzheng, what they are looking at, are places where others have already opened. Their current decision is two words – merger!