Extraordinary Genius

671. Chapter 671 chapter of the supplier’s troubles

The hot National Day has passed, and time has entered November, entering the downturn of the retail industry.

Some people say that November is the low season of retail, because next month is the end of the year, everyone is working hard, in order to complete the task, or over-complete the task, no time to go shopping.

Some people say that because in November, just after the National Day, Mid-Autumn Festival and other festivals, everyone did not spend less time, many people are now more difficult to buy, no money to shop.

Some people also said that in November, they officially entered the winter, and it was cold. People were not willing to go out. They liked to be at home, and naturally they would not come shopping.

But all the rules don’t apply to Taihua Supermarket, or Taihua Super Hypermarket.

Even if the weather is cold outside, the northeast has even snowed, but it still cannot stop people from shopping at Taihua Supermarket. There are many reasons, such as the things in the Taihua supermarket, it is really cheap, “shopping to Taihua, wages up one level” is really not casual.

For example, the shopping card obtained by eleven is limited to fifty days. If it is not used, it will expire. For example, the Taihua supermarket is very warm. Even if you don’t buy anything, you can go shopping inside. The supermarket staff will not say anything. If you still smile, you should relax, although every time you relax, I can’t help but want to buy something back.

Taihua supermarket suppliers, one by one are also very excited. Twenty supermarkets, the coverage is not particularly large, how is sales so high?

In the beginning, the various conditions of the Taihua supermarket were very demanding, and they were still somewhat dissatisfied. Also want to buy, but also they pay the deposit, but also to the promotion costs, to obey the supermarket management, even print a leaflet, they must pay for it, who is selling goods?

If it is not guaranteed by Taihua Supermarket, their sales will be very good, and give a good purchase price, they have not yet agreed.

But now, they all feel that it was a good deal to sign a supply contract with Taihua Supermarket. The purchase volume is not big, the price is not low, and it really has a small propaganda effect on their brand.

Look at the neat shelves, and when they go to the supermarket to check, they will have the desire to buy them. Look at those other shopping malls, small shops, things are messy, and the ground is dirty, the shelves are gray, the salesperson’s attitude is poor, etc., really no match with Taihua supermarket.

At the end of the month, they were worried about the purchase price, and they also scored a lot of money into their Corporation account, and the time was not delayed.

This is not complete, the order quantity in the second month is even larger, and they are required to send the goods once a month or even a week. What can’t you agree with this? If you sell so well, you can deliver every day. The more you send, the more they earn.

Even many brands have found that, according to this growth rate, it is possible to start sales next year, and the sales of Taihua Supermarket will be no worse than their previous sales in the whole city. What’s more, the number of their wholesale and retail products has also increased. .

Originally, they didn’t know why, but some sales people were very clever inquiring about it. It turned out that many people bought a few items in Taihua Supermarket, such as a roll of toilet paper, a bottle of juice or something, and felt very good. But when it was suddenly needed, it was too late to go to the Taihua supermarket to buy it.

So they went to the nearest store to buy, and the first choice was the brands they bought or seen at Taihua Supermarket.

Everyone thinks that the Taihua supermarket sells, it must be a big brand, is a boutique, did not see a lot of products, are imported, not seen in China!

The supermarket should have been a store for the civilian population. It was regarded as a high-end store by many people. Even Feng Yu did not expect it.

However, in terms of the cleanliness of the shopping malls, Taihua Supermarket is still leading the domestic counterparts. Every supermarket is a cleaning staff, and how much is employed.

So I originally signed a short-term supply contract with Taihua Supermarket, and I want to renew the long-term supply contract with Taihua Supermarket. It is obvious that this Taihua supermarket is a very strong sales terminal.

But at this time, it is not the time for Taihua Supermarket to ask them, or even to find a relationship to invite them to settle in. Now Taihua Supermarket can be said to be successful, and the status of both sides is reversed.

Want to sign a long contract now? OK, or first supply, checkout at the end of the month, and obey the various management methods of our supermarket, such as letting you save money, you have to be embarrassed. Is this supply price falling? Although it was lower than the supply price of your city-level dealers, it is similar to some provincial-level dealers.

We cover more than a dozen major cities across the country, including supermarkets in the municipality. It is not an exaggeration to say that we have covered half of China’s big cities. This supply price, is it necessary to give the lowest price? Because there is no dealer, do we have such a large sales volume?

Before the purchase price of many goods in Taihua Supermarket, it was only cheaper than the purchase price of other shopping malls and retail stores in the city. If there were imported goods, the channels of Taihua Trading Corporation were very cheap, the profit would not be too high.

However, starting from the new contract, all Taihua supermarket goods must have the lowest wholesale price in the country. Can’t you give it? OK, then when the products are sold out, we will not enter the products of your brand. Anyway, your things are not unique. How many products are now crowded and want to enter our Taihua supermarket? It’s not bad for you.

Those dealers are too aware of the sales capabilities of Taihua Supermarket. If they lose such an important sales channel, they will have a great influence on their product sales.

And the promotional effect of Taihua Supermarket is really good. Entering Taihua Supermarket, it seems that their brand value has also improved a lot.

At this time, national brands such as Philips, Wind & Rain Brand, Aihua, Little Overlord, Wahaha, etc., all took the lead in signing a contract with Taihua Supermarket in advance. Some local brands that are not particularly large are also worried about signing some harsh contracts with Taihua Supermarket.

Anyway, this contract is a bit harsh, but after all, they can still make money.

Some of the other brands that wait and see, continue to wait and see, some can not stand the pressure, but also choose to sign the contract in advance.

Feng Yu looked at the brand company that did not sign the contract in the supermarket, and filtered one by one. If there is no substitute, it will continue to drag. Anyway, the previous contract is short-lived, but it is still due. And if there are alternatives, then don’t blame Taihua Supermarket!