Extraordinary Genius

763. Chapter 763 price war (request for a ticket)

“Chief Feng, don’t you come back?” Liu Chuanzhi asked on the phone.

“I won’t go back. If you have any needs, you can call me. I am looking for someone to help you. This time you can think about it, we are the public enemy of this industry!” Feng Yu reminded.

Liu Chuanzhi wants to start the price war of Lenovo computers with the opportunity of eleven! As a result, the price of the computer will plummet, and at the same time, it will offend all of its peers.

Of course, it is not only the domestic counterparts who offend, but the big foreign organizations, which will make them hate and set a huge obstacle for Lenovo to enter the international market in the future.

Lenovo can launch the basis of price wars because China’s tariffs on electronic products are very high. In fact, the cost of production is really calculated. Lenovo is no lower than foreign computers at this time. There is no advantage except for freight.

But with the high tariffs, other brands of computers will have to be more than 10,000, and Lenovo can sell 8,000 or even 7,000.

And what is the actual production cost of those brand computers? About five thousand. Plus brand value, cost of sales, transportation costs, storage costs, promotion costs, tariffs and profits, selling less than 10,000, really can’t make money!

“Chief Feng, this is our best opportunity in the country, and when we become the first in the country, the profits will inevitably skyrocket. Then we have the money to invest in the factory, increase the purchase of components, and reduce costs again. It is a virtuous circle.” Liu Chuanzhi is very clear that he will offend other computer brands by launching a price war.

But he has to do this again, otherwise it will be even more difficult to seize the market. After all, Lenovo’s background, brand awareness, and technical strength are completely incomparable with those big organizations!

The price is the biggest advantage of Lenovo. Who makes Lenovo the brand of China?

And when Lenovo becomes Boss in China, it is very likely that a monopoly will be formed. At least the government and other government agencies must purchase Lenovo computers. The bank systems, supermarket systems, and office systems they developed are also very useful, which can increase the sales of Lenovo to a certain extent.

What’s more, they have signed an agreement with Microsoft. Only Lenovo has the cheapest version of the WIN95 Chinese version. Other brands can only provide backward systems or English versions.

Want to buy the Chinese version? OK, a computer with a minimum of eight hundred! This is still the wholesale price, if a single computer is installed, one thousand three, not bargaining!

Microsoft WIN95 Chinese version, jointly developed by Microsoft and Lenovo, Silver Mountain Corporation, but the profits are all owned by Microsoft. Market pricing is determined by Feng Yu, and it is synchronized with foreign countries. In the country of rice, this genuine WIN95 system is the price. I have converted it to the Chinese version, and I have also confiscated the cost of this part of you.

It can be said that the past Microsoft system is expensive, and it is also one of the main willingness to steal.

At that time, an XP system wanted 998, and a computer, but three or four thousand, the system occupied one-fifth to one-quarter of the price, can not make people feel expensive. The most important point, those who sell to your computer, will take the initiative to install a crack version for you, so as to save money to pull back customers.

Lenovo has a big advantage in price, and it also occupies a good position, and catches up with WIN95 for sale, the country also supports. It can be said that it is time, place, people and all. If you don’t take the opportunity to seize the market at this time, there may not be such a good opportunity.

“Old Liu, remember the assembly machine I told you? You think that the motherboard, graphics card, memory, hard disk, mouse, keyboard, monitor, optical drive, etc. are sold separately as parts. Is the price much lower? After all, we are The tax on electronic components is not high, and many of Lenovo’s electronic components are imported,” Feng Yu reminded.

“You mean that they can buy parts and assemble them themselves. Although the computer is not too complicated, the average person can’t really assemble it. This is more complicated than a TV. And such a expensive thing, how many people do you think you dare to touch?” Liu Chuanzhi Some disapprove.

“If that is the person who will repair the computer, open the store and assemble it for others? The same configuration, the value added of the brand, the high tariffs, how much do you think they can sell?”

“This is not very likely? Where are there so many people doing this? Even if there are, their system is not expensive, we are almost the same price. And we are brand machines, there are after-sales guarantees, they can’t compare.” Liu Chuanzhi thought about it.

“Have you ever thought about it, if those computer brands, they do it themselves? According to the customer’s request, assemble the computer sales, and they import the components, not the installed computer.”

“Chief Feng, this loophole, how can the country let them take advantage of it? Importing a certain proportion of components is calculated according to the tariffs of the entire computer. We can do this because of policies. The policy is not a lifetime. Therefore, we still have to establish a factory for common components in China, and we can produce it ourselves in the future.

Hearing Liu Chuanzhi, Feng Yu is more worried. If there is such a restriction, then at least those big brands are absolutely unable to compete with Lenovo in price. In the same configuration, Lenovo can be thousands of dollars cheaper than them. How do you fight for it?

“So what are you going to set the price now?” Feng Yu asked.

“Eight eight, give away the system, give away office software, and give away other web application software.” In addition to the system and OFFICE software, most of the other software is developed by Lenovo itself. Of course, it is also developed by Silver Mountain Corporation. There is more to be a means of attracting customers.

“What is our cost?”

“Accounting for the cost of software, more than 6,000 points, the profit is not low. And I am confident that in these three months, we will be the number one computer brand in China this year.” Liu Chuanzhi confidence Full, three months, plus his people to focus on the government, government units, etc., to ensure that sales will be very amazing.

“Well, I believe in you. Remember to pay attention to the market, be wary of the emergence of the assembly machine. Also be sure to control the retail of the terminal, do not see the sales are good, and increase the price at will.”

“Reassure, my terminal retail is self-operated, self-operated counters, even if there is an agent, it must be strictly in accordance with the contract. If anyone violates the rules, we will never be soft!”

Originally Lenovo was preparing to use all direct sales stores, but in some areas, if you don’t let some agents give those Second Generations, I am afraid it will be very troublesome. And the cost of a direct store is not low, and Lenovo has not had that much money for the time being. But if someone is not obeying, Lenovo is not a soft persimmon!

“Okay, then I would like to wish Lenovo a great price war. From then on, we will dominate China and dominate Asia and dominate the world!”