Extraordinary Genius

The role of 764. Chapter 764 posts

Lenovo suddenly launched a price war in China, which made other computer brands unprepared. There was no sign before, how suddenly it was a big price cut?

The main desktop computer is 88.1, and even if they are Japan’s computers, the shipping cost is much less, and the cost is more than 10,000, unless they are willing to pay for the sale.

Losing money for sale, they can’t help it. If you monopolize the market, you have to bear a huge amount of fines. Even if they lose money to sell at a reduced price, what should Lenovo do if it continues to cut prices? They lost money, and they haven鈥檛 won sales yet. Isn鈥檛 that worse?

Even worse, laptops, their retail price is more than 20,000, and Lenovo’s, as long as 14,000, performance parameters are not only worse than theirs, and even better in some respects than theirs, such as Optical drive.

Lenovo is now grabbing three points for large-scale publicity. First, the lowest price in the country; second, the best system and software; third, the highest configuration, even equipped with the world’s most advanced VCD drive.

At this point, Lenovo’s price/performance ratio is ahead of other computer brands.

They then began to find a way, how to unite and fight against Lenovo. In fact, the easiest way is to force Lenovo to raise prices, so that everyone can return to the same level, they can rely on a larger computer brand to re-guarantee market share and ensure profits.

And since Microsoft’s WIN95 system went on the market, computer sales in most parts of the world have skyrocketed, and they have to admit that a good system will greatly stimulate consumers to buy computers.

Only in China, they met Kan!

Because Lenovo’s computer has been directly installed with Microsoft’s Chinese operating system, it is free. The free one also includes a lot of applications, they tried it, they are very practical.

What they don’t understand is, how can the price of these software be free? The single software should be worth more than two thousand RMB or even three thousand. So, is the cost of a Lenovo computer only about 5,000 RMB?

This is absolutely impossible!

With these large organizations, the production line is bigger, the efficiency is higher, the procurement cost of parts is lower, and the cost is controlled to RMB 5,000. Lenovo is not as good as all of them. The cost should be higher. The six thousand should be more reasonable. .

There are also advertising, transportation, warehousing, store sales and other costs, they sell eight thousand eight, how much profit can be left? Not bad money is good, right? What is the asset of Lenovo Corporation? If it is a money-burning promotion, how long can they last?

Don’t they have money for their software? How much is the software of Microsoft? As far as Microsoft’s profits are concerned, Microsoft is a vampire, and when they are purchased in bulk, the price is very high.

Is the price of software installed by Lenovo very low?

Some are developed by Lenovo itself and can be paired with free, which they understand. Software developed by Silver Mountain Corporation, because Silver Mountain also has a stake in Lenovo, the price may be low. But Microsoft’s system and software prices will not be very low, right? How much do they get the price, how much is the retail price of the market?

But they can study it and there are really only two kinds of guesses. The first is that Lenovo’s computer hardware is very cheap, and the second is that the software installed on the Lenovo computer is very cheap!

They immediately contacted the hardware supplier and began to ventilate each other to test the purchase price of the other party. Although they know that their prices are definitely different because of the difference in purchases, they should not be much worse.

The end result is also true. The cost of the hardware manufacturer is here. To ensure profit, the sales price cannot be too low. And the hardware manufacturer representatives said that no matter which computer they are sold to, they are not all making money. How can they lower their profits for what market?

So they got the answer and the problem appeared on the software!

Lenovo and Silver Mountain Corporation’s software, they investigated the price in the market, found that the software that comes with Lenovo’s computer, if calculated according to the retail price, more than a thousand, which is no different from their estimate.

More than a thousand, they are not counted, then Microsoft’s software and systems always have money? Even with their price, the system and OFFICE software will cost more than two hundred dollars?

Unless they are, their Microsoft software is cheaper and cheaper than what they get. But this…maybe?

How long have they been working with Microsoft, and even when Microsoft was a small Corporation, they worked together. And how long they have been working on computers, both in terms of production and sales, are even stronger than Lenovo, and even the brand value is several times that of Lenovo. If Microsoft’s software prices are high or low, then they should be low-priced software.

They analyzed for a long time and got a paradox. At this time they decided to look for Microsoft to verify, I want Microsoft people to tell them, the price of the software is the same, or similar.

They contacted Microsoft Headquarters, and Microsoft Headquarters replied that for the Asian market, please contact Ballmer, President of the Asia Pacific Market.

When they contacted Ballmer’s secretary, Secretary Ballmer told them that the market in China was directly responsible for Board of Directors by Corporation board member and vice president of Asia Pacific, MR.Feng, regardless of Mr. Ballmer.

So they called the board member Mr. Feng again.

“Here is the office of Mr. Feng, Microsoft. Who are you looking for?” Ralph answered the phone.

鈥淚 am Pinggu Saburo, the deputy director of sales at Dongzhi Corporation. I want to find Mr. Feng.鈥?/p>

“I am sorry, Mr. Feng is on vacation. If there is nothing particularly important, please wait for Mr. Feng to come back and contact again.”

Nani? Mr. Feng is on vacation? Come back after the vacation? Is this how Microsoft Corporation is managed?

Even if it is a vacation, you should tell me who will replace Mr. Feng’s work? When is the end of the vacation, you have to say it, this will send me?

“Wait a minute, what is the name?”

“I am the secretary of Mr. Feng, you can call me Ralph.”

“Okay, Mr. Ralph, then when does Mr. Feng end his vacation? Or who will replace his work during the vacation?” Pinggu Saburo asked seriously.

“When is the vacation closed, it is uncertain, it depends on Mr. Feng’s mood. Who do you want to replace Mr. Feng’s work? Sorry, no one can replace it. You are Pinggu Saburo right? Leave your contact information, Mr. Feng If you like, I will reply you the first time.”

Pinggu Saburo feels that the brain seems to be rusted. You are the secretary of Mr. Feng. You don’t know when Mr. Feng is on vacation? Nothing else can be replaced. He is just a manager, not a special R&D staff. How can it be irreplaceable?

But he has no other way, he can only leave his own phone number, and ask Ralph to tell Mr. Feng as soon as possible. He has important things to talk to Mr. Feng.

He didn’t think it was useful to Ralph, and Ralph didn’t ask at all. In fact, Ralph already knows what it is. He is the sixth phone he received today, all from the big computer production and sales Corporation, and he answered a set of lines.

That is, Feng Yu is the benefit of being the head of Microsoft China.

What Feng Yu is doing at this time, in a pet shop, pick the pet he wants to raise.