Fight To the Third Generation

ATV.

The full name is "Asia Television Limited", originally founded by a British company.

In the past few years, due to the poor quality of the program, the competitiveness continued to decline, and then due to several changes in ownership, it fell into operating difficulties and has not been listed until now.

Since Su Yehao took over it, while injecting funds to try to revitalize it, he also made a major adjustment to the management of ATV, and cut off several old programs that lost money, packaged the film and television production department and handed it over to Tianyu Entertainment.

So far.

ATV has no artist department anymore, and the history of self-production and sales has become a thing of the past.

In addition to some news variety shows, other programs will be carried out in a new mode of outsourcing cooperation and procurement.

This year's hit "Super Challenge Outdoor Variety Show" was launched in cooperation with Tianyu Entertainment. The latter enjoys 40% of the advertising share, and the copyright of the variety show is divided into half.

Since Su Yehao took over the TV station.

In addition to launching a variety show hosted by Chen Boxiang and others, it also purchased "One Piece Animation", which was just released in October last year, and won the exclusive agency in Greater China.

Not only did they introduce Japanese animations and excellent TV series for re-dubbing, but they also began to try to move mainland programs to Hong Kong City to broadcast. The ones that have won the broadcast rights include "Prime Minister Liu Luoguo," The Little Monk of True Life, "Yongzheng Dynasty" and so on.

This makes ATV no longer limited to its own production, and embarked on a mode of separation of production and broadcasting.

In fact, since ATV introduced "Huanzhugege, and tasted the sweetness of turning losses into profits, there was a trend in this regard before Su Yehao bought it, but after Su Yehao became the boss, he accelerated this process and directly completed the reform in a drastic manner.

Considering the market size of Hong Kong City, it is easy to lose money by spending money to purchase broadcast rights.

Therefore, he is also trying to contact the radio and television in Sijiucheng, trying to move ATV to the mainland and become the first overseas free TV station in the mainland.

It is a pity that there is no precedent for this kind of thing. Even if Su Yehao's identity is relatively special, he still needs to study it first, and he has not yet given an answer...

Sitting in the bulletproof version of Rolls-Royce with double color matching, I came to the door of ATV headquarters.

When Su Yehao walked into the elevator leisurely, the staff of other TV stations greeted them one after another.

The young girl at the front desk chased after him and said:

"Prince... No, Master Su! Your office has been redecorated last week, but the walls have just been painted, and the smell is a bit strong inside, Mr. Fei asked me to remember to tell you, don't use it for now, we'll buy it Green plants purify the air.”

Su Yehao smiled and said, "Okay, thank you, I don't plan to stay here for a long time, remember to open the window for me to ventilate at ordinary times."

Found him so approachable.

The girl in charge of reception at the front desk was instantly shy and nodded.

I was going to say something else, but the elevator door was already closed.

This made the pretty-looking girl at the front desk only hate herself for not being able to live up to her expectations, and imagined that if she took the initiative, she might have a story.

But in the end it was just a thought.

There is a lot of news on the TV station, and the employees especially like to gossip.

It is no secret that Su Yehao has a very high vision and is unclear about his relationship with several beautiful girls.

Including Jiang Yu and Nangong Tian, ​​their photos often appeared in gossip magazines, making outsiders slander the best-looking girls, and they all entered the rich and powerful compound.

A good person once commented that even if you doubt Su Yehao's ability to make money, don't doubt his aesthetics.

As soon as this statement came out, everyone took it for granted.

After all, in addition to the little girl and Jiang Yu who have their own merits, together with Zhao Yimeng, Nong Qingying and others who often have scandals with Su Yehao, they are all top-notch beauties.

Even his personal secretary, Linda Yun, is often followed by paparazzi, creating hot news by reading pictures and making up stories.

After going back and forth, the number of girls who took the initiative to tease Su Yehao decreased.

After all, many ambitious girls have not been able to have a face that is alluring.

Look at Zhao Yimeng.

The person is beautiful, has a good figure, and has a good family background. Even these conditions are lined up, and it is not clear that the matchmaker is marrying into the Su family.

Others, of course, stay away, lest they humiliate themselves...

Half a year has passed since the acquisition of ATV at the end of last year, and Su Yehao has only been here three times.

Today is my third visit to the company.

In fact, he doesn't pay much attention to this TV station, which is difficult to make a profit and has been in a state of loss for a long time.

If ATV's influence could not be radiated to other parts of Asia, it would be too difficult to turn around just based on the small market of Hong Kong City, so I usually don't care too much, and only use it as a springboard to enter the entertainment industry and expand its influence.

The springboard is a good thing to use.

But if it can't break into other markets, it is obviously a loser.

The total population of Hong Kong City is only six or seven million. Not everyone watches TV every day. It is a small size, and then it is divided up by TVB and many satellite TVs. It is strange how big it can be.

The "President Fei" mentioned at the front desk just now refers to Fei Yanming, the current president of ATV.

Mr. Fei worked for the 20th Century Fox Group in the United States for many years, and then jumped to CBS. He just returned to Hong Kong City and joined ATV as the vice president last year, and was then appointed as the president by Su Yehao.

Taking the elevator to the top floor, Su Yehao first visited his office, then found President Fei Yanming and asked him, "Have the people from Guangdong TV contacted you~www.readwn.com~ When will they come?"

"We're scheduled to meet at 2:30 in the afternoon. It should be there soon. Young master, sit down and have some whisky or tea?"

"Tea bar, green tea is the best."

Su Yehao then asked, "How's the audience rating of the "One Piece animation"? It's been busy this year, and the TV station needs to worry about Mr. Fei. There will be a few TV series produced by Tianyu Entertainment. Performance should be better in time.”

Fei Yanming knew that "One Piece Animation was personally selected by Su Yehao, and at this moment he praised:

"I have to admire your vicious eyes, young master. Even if my son doesn't eat, he has to watch this animation. The plot is indeed very strange and different from ordinary animations. The viewership rate in the same period has been stable over 20%, which shows that it already has a reputation. A loyal audience."

"...The authorization of the Chinese-speaking region is in our hands. Can't we start thinking about making a profit with it?"

As soon as Su Yehao finished his question, President Fei Yanming immediately replied:

"That's right, I negotiated a cooperation with tvbs last month, and it will be shown on Baodao next. The mandarin dubbing work has already begun. The price of selling the broadcast rights is higher than the price we bought the broadcast rights, but the mainland still We didn't start talking."

"The situation in the north is special. When it comes to cartoons, the card is relatively strict, so I'm not in a hurry for the time being."

Sitting on the reception sofa in the office, Su Yehao continued to tell:

"The price of the broadcast doesn't matter, the important thing is the advertising share. I have a hunch that this cartoon will become more and more popular in the future, and it must not be sold at a low price. Also, I am also watching the variety show "Super Challenge". Taking advantage of the influence of Hong Kong City’s film and television entertainment industry, we should sell the license to Japan, South Korea, Southeast Asia and other places as soon as possible, even if we charge a little less licensing fee, we must strive for more advertising revenue...”