Fight To the Third Generation

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Several executives were instructed by Su Yehao to contact Guomei and Suning directly in his name.

Faced with an estimated financing of two or three billion yuan, the two companies were shocked and immediately found someone to hold a meeting to study and discuss countermeasures and evaluate the feasibility of cooperation with Su Yehao.

Like thunder on the ground.

As soon as the news came out, their major shareholders began to struggle. While they wanted money, they couldn't help but worry about bringing wolves into the house and eventually losing control of the company.

The mainland economy is accelerating its integration with the world.

Since the Southeast Asian market collapsed and the United States stopped raising interest rates, hot money began to flow out.

The mainland side has gradually become an emerging gold rush, and many companies are directly facing the impact of multinational companies.

Multinational brands are fighting with gods, and many vulnerable local companies have no fighting power at all.

Typical examples are Chinese toothpaste, and the popular Totole chicken essence, etc. Those multinational companies can easily win the brand and the market together with a small amount of money.

It can be seen that the implementation of state-owned enterprises in many key industries is actually quite necessary and can play a role in building a moat.

Jinling.

In the meeting room of Suning headquarters, as the door opened, the strong smell of smoke and the air-conditioning came in.

At 11:00 noon, the temperature outside was already 37 to 8 degrees Celsius. This year's "Autumn Tiger" was not over yet, and the flowers and plants in the roadside flower beds were wilted by the sun.

A vice president just hurried back from Guangling. Seeing that everyone had finished, he hurriedly asked:

"As soon as I got there, I rushed back. The tires were smoking, and I didn't have time to do anything. I heard that the little richest man in Hong Kong City is going to invest two or three billion in the company. Did you come to a conclusion? ?"

Boss Zhang, founder of Suning, shook his head and said, "I feel like I still have to get in touch first and understand the other person's thoughts before making a decision. A bunch of old smokers choke on my eyes, so go to my office and sit first, I'll wait a while. To call home."

The vice president surnamed Sun heard the words and reminded:

"If we don't get in touch as soon as possible, the money may be taken away by others, and then it will be very passive. Such a large amount of money is enough to open a chain store in all first- and second-tier cities, not to mention that the Midi Group is still owned by others. , the supply price may be able to lower the price.”

"We discussed it. I know what you mentioned, so I want to call back as soon as possible."

Boss Zhang rubbed his temples, feeling that this kind of thing was more troublesome than a problem with the supplier. If he cooperates with a large company, he may be in a passive situation if he is not careful.

However, the large sum of money that Su Yehao offered was too tempting, so much that he knew that he could not eat it all with Suning's scale.

You know, even if this year's performance has risen sharply, Suning's revenue in the first three quarters is only more than 700 million yuan in total.

That's just revenue, with a gross margin of almost 14%, which is not much money after expenses.

Boss Zhang returned to the office, sat down lazily, suddenly asked a question, and said curiously, "Let us evaluate the little rich man, how much do you think our company is worth?"

The vice president surnamed Sun was stunned and replied, "I'll let someone do the math later?"

"Okay, let someone finish the statistics as soon as possible, and give me an answer..."

What Su Yehao wanted was obviously a valuation.

However, no one in Suning understands this, and honestly counts the net worth.

That is, the capital minus the debt, plus the store value, logistics value, etc., does not take into account the profit growth rate and brand value.

It took more than two hours, and many accountants didn't even eat. After tossing and counting, they found that the company's total assets were only about 200 million yuan.

Boss Zhang did not suspect him after seeing the numbers, his expression suddenly collapsed, thinking about how he got so much money.

The accountant who came to report said firmly that it was really only worth so much. The value of some stores was estimated as high as possible, and the depreciation of vehicles was not calculated, otherwise the number would be even lower.

On the phone with the people from 5S Asset Management Branch, I reported the value of 200 million RMB with a little guilty conscience.

The billionaires in 2000 are definitely rich in the mainland. However, it depends on who they are compared with. In the face of assets

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With over 100 billion Su Yehao, it is indeed difficult to find self-confidence.

Knowing that Suning's valuation is only 200 million, this figure made Su Yehao confused.

He has seen news from the news that Suning's revenue in the first half of the year exceeded 500 million yuan.

Even if only 5% of the net profit is counted, there should be 40 to 50 million yuan in revenue throughout the year. How could it be possible to only open a valuation of 200 million yuan?

After a little pondering, I guessed that the company's valuation should be confused with net assets.

This made Su Yehao laugh or cry, and he really had the urge to immediately take out 300 million yuan and try to sign the acquisition agreement as soon as possible.

but.

Whether personal business or 5S asset management company, there are many businesses related to investment. It is a bit of a small loss to kill people for the sake of petty profits.

When others think about it, they will inevitably take this kind of thing as a stain and bring it up repeatedly on Su Yehao's head, affecting his reputation in the outside world.

Moreover, this time I plan to raise funds through 5S asset management. Of course, there is no need for investors to make profits, but they pour the **** pot on their heads.

So Su Yehao personally called back and asked Boss Zhang and the others to go to a securities company or a university majoring in finance, and find a few talents who knew valuation to recalculate.

This made many of Suning's executives who were waiting for news couldn't help but blush.

The two companies were talking about financing, but the investor pointed out that the price was lower. If the matter spread, it would be laughed at.

Look at those Silicon Valley Internet companies, who made 10 million US dollars in the first half of the year and dared to make an offer of 2 billion US dollars, and even more ruthless, even if they lost hundreds of millions of dollars, they dared to talk about their market share. Shout out a high price.

Comparing the two, the more you think about it, the more funny it becomes.

It is precisely because of this incident that Su Yehao had the idea of ​​establishing a corporate rating agency to develop into consulting companies and investment banking businesses.

In the business field, there are not many good-hearted people like him. It is difficult to guarantee that those foreign companies will not reach a tacit understanding. As in the traditional business field, they only give a certain premium to the company's net assets, and then directly acquire financing.

In fact, brand value, market share, and profit growth can all be included in valuation formulas for statistics, such as market share method, permanent operation method, dividend rate valuation, etc.

Although many mainland companies did not make money, their market share was surprisingly high due to the special business environment in the early years.

There is still no news from Guomei Electric.

At three o'clock in the afternoon, during Su Yehao's visit to the Jin Mao Tower, Suning gave another new valuation, asking for 700 million yuan.

Su Yehao didn't hesitate, but turned around and started to lower the price.

It is proposed that 5S will invest 500 million yuan, and the two parties will jointly establish a new company. At that time, 5S Asset Management will hold 49% of the shares, and additionally assist Suning to obtain a low-interest loan of 1 billion yuan~www.readwn.com~ and give up participating in the company Decision-making power, only the right to supervise and advise.

The premise of giving up decision-making power is that Suning is in a profitable state, and its annual performance has increased by more than 10% year-on-year.

In other words, as long as the company's performance growth rate remains above 10%, the 5S asset management company will not exercise its decision-making power, which is equivalent to giving Suning freedom and a safety lock.

In the face of Su Yehao's condition, Suning Boss Zhang is tangled...what a shit!

It was only in the morning that I felt that the company was only worth 200 million yuan. Now the other party has raised 500 million yuan to the company, and only needs 49% of the equity, and it has also helped the company to obtain a loan of 1 billion yuan.

In fact, based on Suning's performance, the valuation of 700 million yuan is a bit high, but it is not too high.

It is expected to have a gross profit of more than 100 million this year, and almost 40% of its net profit. If it is calculated on the stock market according to the average price-earnings ratio, it is indeed worth 700 million to 800 million yuan. …

Provide you with the fastest update of "Fighting to the Third Generation" by the great **** Tao Liangchen!

Chapter 709 What a surprise! Free reading: https://,!

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