Hollywood Road

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Not only was the head of the operations department to please this ugly middle-aged man, but even the on-duty manager of the theater ran over when he got the news. Kevin Harland also leaned forward and said hello with a smile on his face, even though he was middle-aged. The man just nodded slightly, but he felt very shameless.

Watching the other person walk out of the theater, Kevin Harland sighed with emotion, if he could have one-third of his achievements in his life, he would be satisfied.

A middle-aged man named Mintz left the theater, and a car drove over and stopped in front of him. He pulled the door to sit in, gestured to the driver to drive, and then took out his mobile phone to make a call.

"You overlooked a movie!" He said very solemnly. "Starting from tomorrow, we will do market research on "Chain Saw" immediately. Also, build an archive of Murphy Stanton, which he will release in the future. The videos are all in the ranks of CinemaScore's attention!"

Hanging up the phone, the middle-aged man dialed a few more numbers in succession. He frequently mentioned the two names of "Chain Saw" and Murphy Stanton. It seems that he and his professional company committed crimes on these two. Great mistake.

His name is Ed Mintz, the founder of the famous CinemaScore company!

This can be said to be the most authoritative film market analysis agency in Hollywood and even in North America. Ed Mintz's investigation and analysis does not involve the film's artistic or other professional ratings, but only focuses on the market.

For the name Ed Mintz, ordinary movie fans and even senior movie fans are very unfamiliar. Only professionals in the industry know the capabilities of him and his company.

He never participated in any premiere, and the name Ed Mintz never appeared on the Hollywood power list, but he has made a huge contribution to the entire Hollywood film industry in the past few years-the CinemaScore film he founded. Market research companies provide the entire industry with incalculable box office reference information.

Unlike professional film critics or media, CinemaScore uses the market as a reference, and often conducts surveys immediately after the audience has watched the film. The ratings based on the audience’s word-of-mouth are also the best first-line market data.

CinemaScore’s score is easy to understand. A means success, B means okay and satisfactory, and C means bad news, which means a box office tragedy is about to happen. Generally, audiences of newly released films will rarely give a score below C. If Getting a movie basically means that it shouldn’t be in the theater at all.

Although he is sixty years old, Ed Mintz not only has no intention of retiring, but also maintains the good habit of going to the theater to watch movies in person and experiencing the first-line market. However, he will choose some of them besides watching many mainstream commercial masterpieces. Low-cost video viewing.

The investment scale of mainstream commercial masterpieces is there, and there are always a lot of audiences. Even if CinemaScore releases accurate data predictions, it will not attract attention. Instead, it is a low-cost movie with little attention. If you find a masterpiece from it, and make an appropriate market estimate , The film box office finally broke out, but it can highlight the professional ability of CinemaScore.

Ed Mintz has more accurately judged that "Blair the Witch" can have a box office of more than 100 million in North America. At that time, almost everyone thought it was a miracle that such a bad film could have a box office of 50 million US dollars. The result was a surprise to everyone. Ed Mintz also proved the strength of CinemaScore.

A few nights ago, he saw the late-night trailer of "Chain Saw" and found it a bit interesting, so he made time to check it out tonight.

"Sure enough, he is worthy of this trip!" He muttered to himself in the back seat, "Such a film, with proper publicity, can not achieve good results, it can only show the taste of North American horror film lovers. There has been a one hundred and eighty degree change."

Unlike ordinary audiences, Ed Mintz noticed who the director was when he watched the movie. As a result, he didn’t know and had no impression. He thought he might have been misled by the trailer. This was just a shoddy B-level small production. But after reading it, the thumb in my heart was already up.

"The director's setting of the plot can arouse the audience's imagination, imagine what will happen if he is in the position of the character." He recalled the film while thinking, "This unknown element will arouse the audience's interest in watching. Where is it going, what will happen, everything is out of control, this is the most terrifying."

Ed Mintz nodded and recognized the film. The director named Murphy Stanton should have made a breakthrough. Compared with the traditional suspense horror film, he will mobilize the audience's interactivity and Participation.

"Murphy Stanton..." He repeated the name.

This unknown director is too clever. He reveals with his inner fear and humanity's ruthless sarcasm, deliberately guiding the audience to interrogate themselves, thus inspiring the chill from the bottom of their hearts!

It's simply the exquisite narrative and the method of creating a horrible atmosphere. I have never seen it in the past five or six years!

Ed Mintz believes that this is not a simple new director, as can be seen from the film's narrative technique.

Needless to say, that amazing cross-montage, it is very, very difficult to just be so natural, so ingenious, and seamlessly combined with the positive narrative.

The director Murphy Stanton used flashback techniques to cleverly reincarnate the time and space of the police, criminals, and protagonist, making the plot more compact and pressing step by step! In particular, the police and the criminals battled wits and courage, from the scene to the clues to the reasoning and then to the verification, which made people look intently.

Even if it was him, that kind of on-the-spot tension increased sharply!

Sitting in the car, Ed Mintz was full of this film and couldn't stop.

The characters in the film seem to be irrelevant in daily life, but they are so similar under a certain condition! When the mystery was revealed, was it the person in the play or himself who was undergoing the mental torture?

He shook his head. This is the smartest thing the director did. He found the so-called mission for the jigsaw with the cruel human torture, which made his image look a strange sense of sacredness.

"In the face of life and death, what is your choice? Life or death?"

I don’t know why, Ed Mintz thought of this question again. At first glance, he really asked too many questions, but what if there are additional conditions? What if you die and live? The selfish ugliness of human beings disintegrated at this moment, maybe only abnormal can come up with such a shocking subject...

"Murphy Stanton..." He whispered the name again.

From the 1970s to the present, he has watched countless movies, and there are not a few horror movies. He has long been accustomed to the unexpected final shocks such as alien resurrection, Godzilla laying eggs, perverted murderers inexplicably killing people, etc. However, at the end of this film, Its unexpected degree is close to the "Sixth Sense" of two years ago, so much so that he has been thinking about this film so much that he can't take a break.

Of course, the film has many flaws.

For example, the background of the victims of several cases should be described in more detail to help the audience understand the ending; for example, although the ending is unexpected and logically reasonable, it still lacks a strong foundation, and the cards are displayed hurriedly; for example; Actors’ performances are too rigid and patterned, and they don’t make people’s eyes bright. For example, the plot is too tight and there is no emotional buffer, which makes people nervous for 90 minutes, which is easy to cause fatigue...

Thinking of this, Ed Mintz laughed himself. He had never heard of Murphy Stanton's name. He should be a new director. He still demands so much for new directors who are new to the profession? The other party is not Sam? Remy or Ridley Scott, not to mention the film itself is not concealed, it is definitely a wonderful work!

Even if the film works well, it is not impossible to become a classic in horror films.

The car slowly approached a manor near Las Vegas. Ed Mintz's cell phone rang suddenly. He looked down at his eye number and frowned slightly.

He answered the phone, "Is there anything going on so late?"

"BOSS..." On the other end of the call, he was obviously under the company. "I have arranged the staff according to your instructions, but this film is only screened in 30 theaters this weekend, and there is a research and consulting company in the company. Count the reputation of the audience."

Ed Mintz asked, "Are their statistics available?"

"One thing, it's not very accurate." The subordinate said as simply as possible, "In the viewing data of today's statistics, the audience praise rate is close to 90%!"

"Well," Ed Mintz nodded, not surprised, "Don't worry about what they do, starting tomorrow, do our job!"

As the car drove into the manor, Ed Mintz went back to the room, and briefly freshened up and got ready to go to bed. After lying down, he couldn't fall asleep anymore. His head was full of pictures of the last jigsaw standing up, although it was decided that this scene was done before. The foreshadowing was not enough, but the unexpected effect left him too deep and deep impression, as if it had been engraved in his mind for a short time, and it could not be erased.

It was not before midnight on the west coast, and it was late at night in New York on the east coast. Luis Gonzalez's bedroom was quiet. Suddenly, he yelled and sat up, his hands and feet still struggling unconsciously.

"I choose to live! I don't want to die!" He waved his hands wildly in front of him, "Don't tie me up, I don't want my joints to be twisted! Don't push me down, I have intensive phobia, those needles will want me Fateful..."

"Ah..." He let out a miserable howl.

This miserable howl finally awakened the sleeping wife. She turned on the lamp and got up and took a look at her side. She slapped Luis Gonzalez on the back with a slap, and Luis Gonzalez slapped him. It's exciting.

"Ah..." He was still yelling unconsciously, but his eyes were already open.

Seeing his wife's familiar face right in front of him, Luis Gonzalez understood that he had a nightmare, and quickly raised his hand to touch the cold sweat on his forehead, forcibly squeezing out a smiling face.

"Go to sleep!" The wife turned and lay down.

Luis Gonzalez could not sleep anymore until dawn.

The sun on the west coast rises later than on the east coast. Murphy rushed to the Fox searchlight early in the morning. According to the agreement between the two parties, there will be a regular meeting every morning during the screening period in order to report the situation in time and make appropriate adjustments.