Hollywood Road

Ask for a recommendation ticket! Ask for a monthly pass! Subscribe! There are still two changes today, and three changes will be resumed after the test is completed.

The message board is a very popular feature of IMDB. Registered users can share and discuss news about movies, actors, and directors on the corresponding message boards. However, IMDB, as one of the most well-known movie sites on the Internet today, is most famous for its comments. The scoring of the film.

The threshold for this scoring is very low, especially now that almost all registered users can score the intended film.

Daisy has already registered an IMDB account and opened this web page, of course, to give a score to "Chain Saw".

I have to say that after IMDB was acquired by Amazon, it has done a very good job in terms of real-time performance. Even "Chain Saw", a film that has just started to be screened on a small scale, has a special scoring section.

She didn't give a score right away, she first looked at the scores that already existed next to the movie poster.

Currently 37 users have rated it, with a rating as high as 8.8!

Needless to think about it, these 37 users are definitely horror film lovers.

Frankly speaking, Daisy thinks this rating is a bit high, and the film is really good, but 8.8 points are too exaggerated, and...

I don't know what the **** director looks like until now, so I can't score too high on this point!

She gave 8.5 points, and then typed a line with resentment.

"Perhaps the scariest and bloodiest thing in "Chain Saw" is not the elaborately designed killing games, but the cruel and dehumanizing inner world of this perverted old man. A person's psychology is distorted to the extreme, or he will destroy himself, or Destroying the world, in short, is going to be destroyed, and after the destruction, director Murphy Stanton can find a nonsense reason to help him hypnotize himself..."

Daisy closed the web page and leaned back in her chair, and she had more thoughts to see what the perverted director looked like.

The night breeze blew through the streets of Seattle and brought a lot of coolness in July. On the streets near Pike Place Market, several young people rubbed their arms exposed outside the short-sleeved T-shirts and walked towards the front theater.

"Is it as good as you said?" The question was a blond boy.

"Really, I swear!" said a black-haired biracial swearing, "After watching "Saw Cry", I promise you will not sleep all night!"

He had just watched it this morning, and was as eager to share it with others as if he had discovered a world miracle. When he returned to his university, he immediately pulled all his friends living in the same apartment building over.

"If you can't scare you," he said again, "not to make you feel unexpected, you can screw my head off and kick the ball!"

Several other people walked to the theater with suspicion. They probably met a lot of people at the end of the show. These people, like most of the audience who watched the film, walked and discussed.

"What a great director, great screenwriter!" Someone's voice is still relatively high, "In the end, it is definitely a turning point that Satan can think of."

Someone said, "I really admire the dead director and screenwriter. How did you conceive and film this ending?"

"Let me remind you..." the other person said coquettishly, "The director and screenwriter are the same, you just need to praise one person."

"I'm happy to praise two!" The man looked intoxicated. "Such a horror film, such a director does not praise, what else do I praise?"

These words reached the ears of the group of blonde boys.

Seeing those people walking across from him, the blond boy couldn't help being curious, "Sorry, excuse me."

The few people looked over, and he quickly asked, "Do you know which movie you were talking about just now?"

"Murphy Stanton!" The speaker was pulled by his companion and scratched his head embarrassingly. "The director of "The Chainsaw Fright" is Murphy Stanton."

Just like a child who is eager to share his own fun, he added, "If you like horror movies, I strongly recommend you to watch this movie. It feels so wonderful..."

After hearing the other party's flattering words, the blond boy couldn't help but believe what the black-haired mixed-race said, and his expectations for the film were even higher.

In the absence of sufficient publicity and marketing, "Chainsaw Cry" has been passed on by word of mouth. Although it is not as well known as mainstream commercial blockbusters, the effect of word of mouth is the most motivating way for other people to buy tickets. It is a lot of horror. Film lovers learn about the film from friends, colleagues, or relatives, and then walk into the theater. Most of them will be satisfied and spread to their surroundings again...

This kind of news learned from a relatively trusted population is indeed slow to spread, and the actual stimulus for people to buy tickets far exceeds the hype in the media.

Kevin Harland is a freelancer who revolves around the film industry to discuss life. There are many people like them. For example, when a movie star comes to Las Vegas to hold an event, they can accept employment from some companies and act as the most passionate. Fans of, some companies need to investigate the popularity or market prospects of works in casinos, and they can turn into investigators.

Hollywood feeds them, and they also closely seek life around Hollywood.

This time he was hired by a research company to investigate the data of a movie in the same theater for three days on weekends. For a salary of three hundred US dollars, he still did his best.

This is a theater in Las Vegas. Kevin Harland has been engaged in related work for a long time, and he has long been familiar with the people in the theater, otherwise he would not be able to engage in his temporary career.

It was a little bit late at night, and the number of people in the cinema was declining. In the quiet smoking area of ​​the cinema, Kevin Harland lit a cigarette to the opposite person, "How about the film I investigated?"

This person is the director of the operation department of the theater. He took a deep breath and said unhurriedly, "Similar to what you have seen, the number of viewers of "Chain Saw" has been on the rise. The one who just entered There are at least sixty people in the field!"

"It seems that this film has great potential." Kevin Harland muttered, and then asked the person opposite, "Is this the last one today? Your box office statistics should be out too?"

"You know it's okay for your kid to ask me to come over." The head of operations pointed at him and flicked the ashes. "Two screenings in the morning should be around US$270. The situation is better in the afternoon, about US$1,200 for four. You As you can see, the attendance rate of the Hundred People Hall has exceeded 50%. The four screenings cost at least 1,600 US dollars. Today it should be around 3,000 US dollars."

Kevin Harland struck while the iron was hot, and asked, "How is the result?"

The head of the operations department shrugged, "There is only one hall in "Chain Saw", but in terms of single hall results, it is second only to MGM's "Legacy" and Warner's "Cats and Dogs", which can be ranked in the theater. Third place."

The first two are typical summer mainstream commercial blockbusters. It is normal for "Chain Saw" to be behind them. Kevin Harland ended the conversation with the head of the operations department, returned to the lobby, and found a lounge chair. Next, sort out the first-hand information obtained today.

At the end of the day, he consulted a total of 125 viewers who had watched "Chain Saw", probably because the people who can watch this kind of film are usually lovers. These people have very high evaluations of the film, and the praise rate is astonishing. Ninety percent of them were particularly shocked by the director’s incredible storytelling method.

The director named Murphy Stanton seems to be very good at horror films.

Unfortunately, the director should be an unknown newcomer, otherwise films of this level should enter more theaters.

Kevin Harland shook his head, stuffed the sorted information into his briefcase, and went to the front desk of the cinema to fetch a temporary investigation report there for final inspection.

This is a survey report on where the target audience learned of the film before they came to buy tickets.

Those who came to watch the film in the morning learned that there are four main channels for "Chain Saw". One is print media and newspapers, which account for about one-third; the other is TV commercials and late-night promotional films, which also account for about one-third. One; three is information on the Internet, which is less than one-third; four is to come to the theater and see the posters and trailers, and this group of people is the least.

In the afternoon and evening, a part of the audience quickly rose from zero to nearly one-third of the proportion-after listening to other people talking about this film, the audience who came to buy tickets were affected!

Although not a professional in this line, but Kevin-Harland often temporary guest appearances, understand what this means.

The audience who have watched "Chain Saw" have been greatly satisfied, and they are willing to share this joy with others, which unknowingly become a way of publicity for this film!

Such films are often overwhelmed by the audience's word of mouth, and they will get good results in the end!

What about "Chain Saw"? Kevin Harland knows that the audience response he counts now is beyond words of enthusiasm, but the film is only shown in 30 theaters, and those who can walk in are often fans of this type of plasma film. The praise seems to be What is supposed to happen after the extended screening? More people see this film, will it present another situation?

Hollywood clicks have a lot of word of mouth, and there are many movies that vomit blood after the expanded screening.

At the end of the day, he has subconsciously classified "Chain Saw" into the ranks that can expand the screening.

Turning his head, Kevin Harland glanced at the poster posted in the theater. The strange name Murphy Stanton could not give him much confidence.

The investigative report has just been collected, and there is a sound of footsteps and noise not far away. Kevin Harland looks at the time. Today’s last "Saw Cry" is over. He has no intention to come forward. Today Enough work has been done, and it is time to withdraw.

In the crowd, a middle-aged man with a big and round head caught the attention of Kevin Harland.

The director of the theater operations department has already seen the middle-aged man, who leaped through the crowd like a rabbit flexibly, "Mr. Mintz, it's really you. I didn't expect you to come to our theater. This is our honor." ."