Hollywood Road

A character that is hated by people is enough to bring a huge negative impact to a film. Murphy knows this very well. He also knows that from traditional media to Internet platforms, he has never stopped questioning Gal Gadot, but this No matter how many explanations there are for this kind of thing, it is not as impressive as the final image effect.

In mid-April, Murphy released the first feature trailer of "Man of Steel", and Wonder Woman officially appeared for the first time.

"I want to see Wonder Woman right away after watching the trailer."

"Wonder Woman is the biggest highlight in the trailer."

"I give 9 points for the trailer and 7 points for the scene of Wonder Woman."

The wind on the Internet about Gal Gadot and Wonder Woman has begun to change. Although a trailer can't talk about making Wonder Woman attract too many people, it has somewhat changed the perception of actors.

"This is a good start."

In Murphy's office at Warner Studios, Bruce Rosenblum, who had just finished editing "Man of Steel", looked quite in a good mood. "Our film will definitely bring a different kind to Hollywood. Different commercial blockbuster styles!"

"Definitely." Murphy is also very confident.

The two parties talked about the topic of the film, and Bruce Rosenblum suddenly said, "Murphy, can we add one more station to the overseas promotion after the film is released?"

Murphy looked at him suspiciously, "Where?"

Bruce Rosenblum said a name that made him feel a little surprised, "China."

Hearing this name, Murphy fell silent suddenly.

"I let people talk to Bill..." Bruce Rosenblum seemed very sincere. "But he refused on the grounds that your schedule is too full. I think we can't ignore the Chinese market. There are more than a dozen in this country. With a population of over 100 million, the current movie market is also developing rapidly. "Man of Steel" may not get a good box office result, but it can lay the foundation for the subsequent "Justice League" series."

Strictly speaking, the only contract between Murphy and Warner Bros. is the movie "Man of Steel". What is the follow-up of "Justice League", in fact, the relationship with him is not particularly big, and the members of the Justice League are very important to China. For the audience, apart from Superman and Batman, they are probably quite unfamiliar...

"wrong!"

Murphy suddenly found that he had entered a misunderstanding, and he was thinking about the current problem with his previous point of view.

In addition to Superman and Batman, Superheroes such as Aquaman, Steel Bones, Flash and Green Lantern, including Wonder Woman, are indeed quite unfamiliar to Chinese audiences, but the Marvel comics next door is still called Marvel Comics. Where is it so good?

At any rate, DC has two world-renowned heroes, Superman and Batman, while the copyright of the most famous Spider-Man in surprise is in the hands of Sony Entertainment. Several members of the Avengers, like Iron Man, Thor, Captain America, and Black Widow are not as famous overseas as Superman and Batman. The reason why the Avengers will have a future situation is completely built by Marvel Pictures and Walt Disney step by step.

Today, DC and Marvel can be said to have started at the same time. Due to Murphy’s "Man of Steel" being released first, the Justice League is even one step ahead of the Avengers, and then considering the current and future conditions of the two superhero movies from the previous point of view. , Is undoubtedly quite ridiculous.

The contract between the two parties stipulates the number of overseas promotional sites. Murphy thought about it and said, "Well, I will say hello to Bill. You have to ask him to talk to him. In my promotional itinerary, remove it. One other country, and then add China."

Go back to the other side of the Pacific and have a look.

This kind of thing Murphy only needs to express his intention, the specific affairs will naturally be handled by Bill Rosenblum. After Bruce Rosenblum leaves, he returns to the studio and continues to work on the rest of "Man of Steel". work.

The post-production of "Man of Steel" has reached the final stage, only a few parts of distribution music, dubbing and sound effects have not been added, and of course there are opening and closing subtitles.

Although it is necessary to use this film to kick off the "Justice League" series, Murphy did not adopt the Marvel method. There will be no separate easter eggs in the film, and the content of the series will be properly expressed in the main film.

The post-production of the entire film continued until late April. After the titles of Warner Bros. and DC Comics were added, "Man of Steel" was completely completed.

The completion of the production stage of this film also announced that the promotion and marketing work before the release has reached the final sprint stage.

A new North American summer archive is about to kick off. In the past three months, several films with an investment of more than ten million US dollars have been released almost every weekend. The popular weekend schedule is even more of a position for super productions to seize. .

For example, on the first weekend of the North American summer vacation, "Spider-Man 3" will be released first, and the next weekend will be the giant production of "Shrek 3" by DreamWorks Animation Studios, followed by Warner Bros. and DC Comics. Capital of "Steel Body."

In the future, the memorial day schedule, and Walt Disney's fairy tale adventure masterpiece "Pirates of the Caribbean 3"...

Every weekend in May is crowded with blockbuster movies, and June is no exception. For example, the movies released in June include "Fantastic Four 2", "Ratuitou", "The Bournemouth 3" and "Fake Celestial 2".

In July, there are even more major investment films such as "Transformers", "The Simpsons", "Harry Potter and the Order of the Phoenix", and "Rush Hour 3".

It can be said that if you want to enter the summer file, you must face many competitors. If you want to easily release it without any strong competitors, don't choose the summer file.

This is the first time that Murphy's film has entered the summer file. It is not an exaggeration to describe it as having a wolf before and a tiger afterwards.

To ensure the competitiveness of the film, a high-intensity publicity offensive is essential.

In early May, just after the opening of the North American summer file, multiple entertainment media broke news at the same time that the new version of Superman Chris Evans and Megan Fox, who played Louise Lane, appeared in Manhattan. Shopping on Five Avenues officially announced the "love affair".

The two also admitted that it was "Man of Steel" that made them bond.

Such news undoubtedly caused more attention to the films they starred in. When interviewed by reporters, Murphy and Michael Bay also sent blessings to Chris Evans and Megan Fox, believing that they are A match made in heaven.

Of course, this relationship is only for public relations needs, not true. With the help of the crew and their respective agencies, the two actors who can be called newcomers also agreed to this approach.

This is something that kills three birds with one stone. In Hollywood, whether it is to promote films or to promote individuals, public relations and romance are the usual means of publicity, and the effect is often very significant.

The new issue of "Entertainment Weekly" magazine also selected this handsome man and beautiful "couple" as the cover character.

The film has not yet been released, Chris Evans and Megan Fox have become the new Hollywood actors that have received much attention.

In addition to using social media such as the Internet and emerging blogs to create momentum, "Man of Steel" has not given up traditional propaganda positions such as television stations.

Warner Bros. got the rating of the film relatively smoothly. "Man of Steel" won the PG-13, which is the first non-R-rated film since Murphy entered Hollywood.

The PG-13 rating is sufficient to ensure that the promotional film of "Man of Steel" appears in the prime time of public television.

After Warner Bros. paid a large sum of money, Disney's "Roger Albert and Rope Watching a Movie" program also highlighted the latest countdown preview of "Man of Steel".

"The trailer released so far is not difficult to see that the film continues the consistent style and strengths of the creator behind the scenes, fully embodies the charm of the details of the grand narrative, and the excellent visual effects and Murphy Stanton's personal style are well Fusion."

On the TV, Roger Albert made no secret of his appreciation of Murphy and the trailer of "Man of Steel", "In the trailer, Superman Clark’s experience and transformation from childhood to adulthood, step by step towards his own destiny. , The peak showdown is about to start. I think this will be the most authentic and reliable version of Superman in history."

Just before the first weekend of the summer file, Murphy and Warner Bros. held a trial screening of "Man of Steel". Some professional media reporters, well-known film critics, DC comics fans and Murphy fans participated in the show. The second screening meeting.

The scale of the trial screening was not large, but after the trial screening, the exposed film reviews gave praise without exception, saying that "has a typical Murphy-Stanton-style dark style, but also has extremely outstanding visual effects. ", the level of the film can be called "the best film of the year."

The Internet is full of comments from ordinary viewers who participated in the screening.

"From the perspective of the screening, "Man of Steel" is a work above Murphy Stanton's average level."

"This movie not only has Murphy Stanton's dark style, but also has outstanding action scenes and visual effects; there are so many action scenes in the film, and Wonder Woman will play the role of a surprise."

"The CG level of the movie is very high and it looks very enjoyable. Gal Gadot's Wonder Woman's performance is extremely dazzling, far exceeding expectations."

All these have made movie fans even more looking forward to it. Some passerby audiences have also cast their eyes on it, wanting to see what makes this restarted version of "Superman" different.

However, the summer competition is fierce. To achieve good results, "Man of Steel" must not only be strong, but also be able to withstand the impact of other blockbuster films released in the same period.