Hollywood Road

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"Although the story of "Spider-Man 3" has not been reduced to the mental retardation of "Batman and Robin", it is obvious that the increase in characters has led to the scattered clues and the weakness of certain plots, and there are many places. The loopholes are solved, the design is quite far-fetched, and the necessary auxiliary pads are lacking."

On the first weekend of the summer vacation, "Spider-Man 3" put a dumb shot on professional word of mouth, media word of mouth, and audience word of mouth. The IMDB score even only 6.4 points after the first weekend was three days later.

However, the summer file is different from the Thanksgiving Christmas schedule. It has its own rules. The word-of-mouth of a film cannot determine the final box office performance. Looking at the North American summer files of the past ten years, bad word-of-mouth and high box office often appear in the same film. The influence of word-of-mouth on a movie during the summer season is undoubtedly the smallest compared to other seasons.

Moreover, "Spider-Man 3" has the first two as a foreshadowing, which has accumulated enough fans. In addition, Sony Columbia announced before the release that this will be the end of the trilogy, which will naturally attract a considerable number of audiences. cinema.

In the midst of negative reviews, the film’s box office did not show any convergence. It collected more than 151 million U.S. dollars from North America in the first three days of the weekend, setting a new North American weekend box office record.

"Spider-Man 3" is undoubtedly a huge market success. This success belongs to both Sony Columbia Pictures and Marvel Comics.

"The success of "Spider-Man 3" proved one thing to us."

In an office of Marvel Pictures, which was founded just a few years ago, Kevin Fitch sat in a high chair, looking at Avi Allard and Stan Lee across from him, and said, “Marvel superheroes are more popular. Welcome to moviegoers."

"Yes." Although Stan Lee is old, his heart is not old at all. "My children will occupy more big screens."

Avi Allard nodded slightly, "We can have more expectations for "Iron Man". As long as this film is successful, the entire Avengers project will be able to unfold smoothly."

Stan Lee haha ​​laughed, his eyes almost gone, "Superhero movies will be our world!"

This remark was approved by Kevin Fitch and Avi Allard, but Kevin Fitch’s mind is still sober, he reminded, “Don’t forget, the DC Comics plan is also unfolding, and it’s still ahead. Let's take one step."

"DC?" Stan Lee shook his head and said disdainfully, "DC superheroes are outdated. The people at Warner Bros. have long forgotten how to make superhero movies."

It is not that Warner Bros. has not invested in superhero movies since 2000, and the final result is not much better than the super-disaster "Batman and Robin".

Unlike Stan Lee and Avi Allard who have been in the comics circle all year round, Kevin Fitch has a better understanding of the film industry.

"Don't underestimate Murphy Stanton." He said solemnly, "Murphy Stanton has never failed in Hollywood for so many years."

Stan Lee didn’t take it to heart, “Kevin, you look at him too high, don’t forget that this is the most difficult Superman movie to make. This series has fallen off the cliff, just like Murphy Stanton. Haven't proved his own little director in the field of commercial production can save Superman movies?"

He shook his head, "The Superman movie is dead, and Murphy Stanton will pay for himself."

This is the age of superheroes of surprise. The glory of DC superheroes on the screen was ended in the 1990s.

No wonder Stan Lee had such an idea. The great success of the "Spider-Man" series fully proved the popularity of Marvel superheroes on the screen.

Neither the word-of-mouth decline nor the bombardment of film critics can stop "Spider-Man 3" from achieving a huge box office success. In just ten days of release, the North American box office exceeded 240 million. The dollar mark is definitely a super rich machine.

Similarly, there is also "Shrek 3" which was newly released this weekend. This film created the worst reputation of the entire series so far and various ratings. However, the box office has not been dragged down, but has gone up all the way. In three days, he even got an unprecedented amount of more than 120 million U.S. dollars in North American animation film history, setting a new record for North American film history.

The split between the word-of-mouth and box office of the summer commercial masterpieces is vividly reflected in the two films "Spider-Man 3" and "Shrek 3".

With the start of the new week, "Man of Steel" can be counted down with one hand and fingers.

Copy delivery, premiere location, publicity and hype, inviting guests, formulating procedures... All these Murphy don't care, he and the crew only need to cooperate with Warner Bros.'s plan.

Although Warner Bros. apart from the "Harry Potter" series in recent years, few super-popular movies have come out, but as one of the traditional six major companies, it is easy to operate these aspects of affairs.

In the last period of time before the release, Murphy's eyes were more concerned about the box office pre-sales of "Man of Steel".

In the summer, facing the strong competition of so many super masterpieces, if you want to get a good result, the box office of the first weekend is very important. It is not too much to say that the key is the first weekend box office of most successful summer films. It can often account for one-third or even more than half of the total box office in North America.

Without a successful first weekend, in the face of new movies that will continue to be released in the future, unless the quality of a movie is good enough to guard against the sky or other movies are bad enough to a certain level, it is difficult to get big box office numbers.

Producers and distributors will also find ways to attract most of the audience into the theater in the first weekend.

Nowadays, as the Internet has become more and more developed, e-commerce has begun to penetrate every corner of North America. The movie industry and theater companies are no exception. There are quite a lot of movie ticket pre-sale websites in North America, such as the traditional IMDB and Box.Office. The two major movie websites of .Mojo have also launched similar services.

Fans can book tickets for the first week of movies of interest in advance through the relevant sections of the website, and the booked results can directly reflect the possible first weekend box office results of a movie.

"The scheduled results of "Man of Steel" are certainly not comparable to sequel movies like "Spider-Man 3" and "Shrek 3."

In a black Bentley car heading to the Lincoln Center in heavy rain, Murphy said to Gal Gadot, who was sitting next to him, "However, the first week of pre-sale of 16 million US dollars can also be included in the North American pre-sale. The top five on sale."

Gal Gadot took his arm and said with a smile, "My dear, your appeal has always been strong."

"It's the appeal of a certain group of fans." Murphy knew that the style he chose would also be rejected by a considerable number of fans. "We don't have to doubt the appeal of Superman at any time, as long as the audience's response to the film is not bad. , It is not difficult to achieve the expected results."

Warner Bros. has invested so much money and resources in "Man of Steel", of course, they want to get an excellent box office number. Their internal expectations are that the first weekend box office in North America is about 100 million US dollars, and the final box office in North America is not low. At 250 million U.S. dollars, the global box office reached 600 million U.S. dollars.

Judging from the final box office results of "Superman Returns", such numbers seem to have a certain degree of difficulty.

However, Murphy knew from the moment when he deliberately took over this project that Superman is indeed a very difficult superhero movie to make. However, with the large number of fans of Superman, it is absolutely easy to kill other superheroes in seconds. As long as the quality of the film is not bad, it can reach Warner. The expectations of the brothers are not too difficult.

Besides, he still has a little confidence in himself.

Bentley gradually approached the Lincoln Center for the Arts, and the North American premiere of "Man of Steel" was held by Warner Bros. at the New York State Theater of the Arts Center.

The Lincoln Center in the Upper West Side is the world’s largest art venue. The composer Bernstein’s famous musical "West Side Story" is based on this place. Before the completion of the Lincoln Center, this area was a slum in New York. It has become an important stage for performing arts, and it is the most coveted residential area in New York.

The Lincoln Center for the Arts is not only the highest-level art venue in the United States, its high standards and artistic influence have a high recognition in the world's art palaces, and outstanding artists from all over the world are proud to perform here.

This afternoon, a large number of reporters and movie fans gathered here to welcome the release of "Man of Steel".

However, the sky was not beautiful today. It began to rain in the morning. After noon, it rained more and more. When Murphy's car was about to reach the red carpet, it eventually turned into pouring rain.

Despite the heavy rain, it did not affect the opening of the premiere. Warner Bros. was well prepared. The premiere red carpet activities were arranged in a shelter. On the narrow and crowded red carpet, the stars were OK. In a hurry.

Chris Evans, the "new superman", caused the crowd to scream as soon as he appeared. The classic gray suit showed a strong "steel body". A handsome face expressed awe-inspiring righteousness, and he was walking with him. Megan Fox is much more low-key. She is dressed in a black dress with brown hair and red lips. She is slightly conservative but hard to hide her beauty and sexy.

Murphy and Gal Gadot took to the red carpet late, but they caused a sensation as soon as they appeared. The media reporters frantically gathered around and pressed the shutter of the camera in their hands; cheers from fans on both sides of the red carpet came one after another. It is not inferior to the first-line superstars who welcome Hollywood.

Of course, there are also some reporters whispering, waiting for "Man of Steel" to encounter Waterloo, watching Murphy and Gal Gadot's jokes, and even finishing the draft.

But in the eyes of ordinary movie fans, Murphy is the guarantee of film quality, and they are looking forward to seeing a wonderful film.