Hollywood Road

Because of the industry Ross is engaged in, drugs will definitely appear frequently in the film. Murphy has already shot a film involving a lot of drug scenes before. Some methods in "The Wolf of Wall Street" can now be used. For example, vitamin powder is used instead of cocaine, so that the shots of drug use in the shooting can be reproduced in real life without affecting the actor's body.

Ross was born in the 1970s. Murphy did not shoot his life, but intercepted key events from the 1980s to the turn of the century. In order to give the film a texture of the 1980s and 1990s, he talked to Phil Li. -After Raschel's discussion, Murphy decided to abandon digital technology and switch to a film camera.

As he said before, both the new technology and the old technology serve the film itself.

Of course, for a film with such a small investment, Murphy will not use IMAX cameras, but the most common 35MM film.

However, the rapid development of digital technology has affected the production and sales of film. The number of motion picture films produced by Kodak each year is drastically reduced. There are still rumors in the industry that Kodak will most likely discontinue motion picture film completely in recent years. This is for those who like to use film. The director is definitely not good news.

Fortunately, although the price of the film has risen slightly due to the reduction in quantity, it is not unaffordable by the crew, and Murphy only allocated one month to one and a half months for the filming time, and it will not be like shooting a commercial masterpiece. , Shooting thousands of minutes of footage.

After firming up the original production concept, his idea of ​​the film became clearer and clearer in his mind.

Cameras, props, costumes, lighting equipment, 35MM film, cars, funds, scenery, on-site inspections...One job after another was prepared. By the end of August, Murphy had also decided on the cast, Robert Jr. -Downey played Diego Rose, James Franco played the policeman in collusion with Diego Rose, Jonah Hill was the accountant of Diego Rose, and Tyrese Gibson, who passed the audition, played the bald head. Negro...

In addition, Margot Robbie also joined the crew and starred in Rose's first love.

The preparations for the crew have also entered the final stage. Murphy expects that the film will start shooting in Los Angeles no later than mid-September at the latest.

At the same time, "City of Chaos" was quietly downgraded from North America. After more than 20 weeks of screening, the film's final North American box office not only exceeded the US$250 million mark, but also conflicted in one fell swoop. 260 million U.S. dollars, up to 261.27 million U.S. dollars in total.

The outstanding performance of North America has also boosted the global box office. The screening of films in overseas markets has basically ended, and the box office numbers that can be obtained in the remaining small markets are also extremely limited. The current global box office has reached 588.5 million US dollars.

However, it is impossible for this film to break the 600 million dollar mark.

Such box office numbers cannot allow Twentieth Century Fox to recoup the investment in the production and announcement of a total of US$300 million. Fortunately, the film still has peripheral income. According to Twentieth Century Fox’s estimates, it will wait until the release of the film next month. After DVD, landing on TV stations and entering online channels, the cost will be recovered within one month to one and a half months.

In any case, although this film will not make 20th Century Fox a big profit, it is not a problem at all to recover the cost and generate a certain amount of profit.

Compared to "City of Chaos", it can be said to be a successful performance. The performance of "Thor" released in the same period is much worse. This film disappeared from North American theaters as early as the end of July. Marvel Studios finally announced The North American box office number of US is 138.9 million U.S. dollars. The global box office is currently less than 300 million U.S. dollars, and it is impossible to exceed 300 million U.S. dollars.

Murphy heard Robert Downey Jr. mentioned that there has been a huge controversy over the character of Thor within Marvel Pictures. A group of people headed by the director of "Avengers" Joes Weiden advocated cutting out all about Thor. Shot so that this character drags down the entire film.

But Kevin Fitch is a sensible person and he firmly opposes this. Moreover, "Avengers" has been filmed, and a considerable part of post-production has been carried out. If the character of Thor is removed, it means that a lot of work must be done. Make-up shots, and post-production that has already been carried out will also be overturned and restarted.

This dispute ended after Kevin Fitch received the full support of Walt Disney. According to Robert Downey Jr., Jos Weyden was excluded from the post-production process by Kevin Fitch. He fully took over the post-production of "The Avengers".

Murphy and Robert Downey Jr. think it's normal. There are not many directors in Hollywood who have the final editing rights. Most directors are live performances and filming directors.

It’s getting closer and closer to the start time. Carla Faith, who is in charge of this project, also came to the crew to communicate with Murphy about the film’s advertising. As a result, sufficient promotion must be carried out.

In other words, it is to use appropriate methods to advertise.

"We have scientifically summarized the situation of the previous award seasons." Kara Feith doesn't need to talk nonsense with Murphy. You can just say anything that is good. The friendship between them will not become an obstacle to cooperation, but can improve work efficiency. "Especially after analyzing the law of media communication and public attention, combined with the film sales cycle, decided to adopt the "five-level communication" program. When you finish the production, use various publicity platforms to increase the awareness of the film and extend the society. Pay attention to the period and keep the movie hot."

"Yes." Murphy has no objection in this regard.

Although the investment by Fox in the twentieth century is not high, it has also raised as much as 25 million US dollars. Since there is investment, of course, if you want to see the output, publicity and promotion are indispensable.

Kara Feith pushed a plan to Murphy, and Murphy opened it and looked at it. The above is just a general promotion framework, and there is no detailed content.

"The first wave: 2 weeks before the movie is released, news will be released through print media."

"The second wave: 2 weeks after the film was released, traditional media topics were hyped."

"The third wave: the concentrated and high-intensity broadcast on television and radio from two and a half weeks before the film's release to two days after its release."

"The fourth wave: Two and a half weeks before the release of the film to two months after the release, the Internet continues to track reports."

"Wave 5: 8 weeks after the film’s release, the magazine strengthened and extended its popularity period in preparation for the Oscars."

Although the specific content should be formulated according to the situation at the time, such a framework is also a guarantee that the film can get enough attention during the award season.

Such promotion is necessary, and advertising is essential for any ambitious film.

Advertising has the functions of informing, persuading, reminding, and strengthening. Most of the early stage of advertising is to inform and persuade, but when the brand is relatively large, it needs to be strengthened.

The same applies to the film industry. Murphy doesn’t think that Murphy Stanton’s brand is so big that it doesn’t need to be promoted. How famous is it than Coca-Cola? How is it better than McDonald's? How is it better than Louis Vuitton?

They have never given up on advertising.

Therefore, Murphy has never been pretentious, thinking that his appeal is enough, and there is no need for publicity.

On the contrary, in his perception, publicity and promotion are necessary.

First of all, the competition in the Hollywood film market is so fierce, and consumers are so easy to be abducted. If others advertise and they don’t, then consumers will pay more and more attention to your competitors and choose to ignore them. tragedy.

Secondly, in many cases, the behavior of consumers choosing a movie is very random and accidental. If he does not remind him from time to time, if he does not strengthen his image in the consumer's head, they will probably gradually forget it. He, don't think that users are loyal to him as a director. It is better to be pessimistic.

In addition, the market for Hollywood movies is constantly expanding and changing. If he does not advertise, then new consumers will be taken away by their opponents, and he will guard those old users for the New Year.

In addition, the market changes and related advertising strategies will also change. You must know that advertising is often not only for sales, but also for brands and concepts. The larger a film brand, the more important it needs to be.

Of course, film advertising is not a pursuit of blind innovation, just like Carla Firth's general plan, the first thing is to see if it matches Murphy and the film's potential consumer groups.

After all, this "Diego-Ros" is not a popular type of film. Even among independent films, it belongs to a relatively niche type. You must find your own positioning.

Originally, Murphy considered whether or not the film would change its reputation. Just like the film where Julia Roberts won the Oscar, the name "Irene Brockovich" sounded inferior to the translation of "Across the Ocean." The title of "Never Compromise", but after commercializing with Gal Gadot, Robert Downey Jr. and Carla Faith, he gave up such an idea. Instead, like "Eileen Brockovich", he directly used Name the film by the name of the person.

This is also a common way for some Hollywood biographical films. To a certain extent, it is also convenient for publicity and promotion with production and distribution companies.

"How to maximize the effect of advertising is what Hollywood companies dream of."

After talking about work, Carla Feith chatted with Murphy a few words, "Especially in this era when online and offline advertising costs are skyrocketing."

"Fortunately, I don't have to pay for advertising." Murphy joked casually, and then asked, "What have you been up to for more than half a month? I haven't seen you much."

Carla Faith stood up and picked up a glass of water on his own. When he came back with it, he said, "The box office of "City of Chaos" is on the market on the other side of the Pacific. There have been some accidents."