Hollywood Road

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"accident?"

Sitting on her high-back chair, Murphy looked at Carla Faith and seemed very concerned about this matter. Anyway, "City of Chaos" was a film directed by him. "Could it be that China Film Group has to default again? The film’s share of income?"

Frankly speaking, China Film Group’s reputation in Hollywood is really not very good. It’s done more than once and a half times for things like delinquent accounts. The problem is that Hollywood movies want to really make a difference in the market over there, and China Film Group is a step forward. But a bump to go.

The reality of the market is here, and there are hundreds of millions of potential consumers over there. Hollywood companies cannot give up, and sometimes they can only make a certain degree of compromise.

Of course, the second WTO agreement negotiations between China and the United States are just around the corner, and the cultural industry, led by movies, is an important part of the negotiations.

Murphy thought that China Film Group was going to reckless the account again, anyway, not once or twice. He didn't expect Kara-Fiss to shook his head directly, "No, it's worse than this."

"Huh?" Murphy was puzzled. "More serious?"

He seemed to think of something, but for a time he didn't have a clear concept.

""City of Chaos" got a box office of about 121 million RMB there this time, and achieved the best box office result of any film you can release there."

Carla Faith picked up the water glass, took another sip, sighed, and said, "However, according to our investigation, this box office figure should increase by another 10 million to 15 million RMB."

"It turns out that "City of Chaos" has such a good box office performance over there." Murphy had no hope at all, so he didn't care about it. "Much better than I expected."

Carla Faith shrugged, "It would be better if it hadn't been stolen."

Hearing this, Murphy's vague thoughts were instantly clear, "You mean "City of Chaos" was stolen from the box office over there?"

Murphy is no stranger to box office stealing. Even in North America where regulation is strict, it will not be completely eliminated, but it is relatively rare. And the market on the other side of the Pacific has just started. He vaguely remembers the news about box office stealing. While on the other side of the ocean, it was exposed many times by the media, among which the production and distribution company of the victim party bombarded the'black heart' cinema.

Murphy frowned slightly, "Is there any definite evidence?"

No one will be happy when this kind of thing is replaced.

"No..." Carla Faith shook his head, "The other party was more clever. It was not a simple ticket exchange. We found some clues, but we couldn't get the exact evidence. After all, we are outsiders. If Zhongying The group does not exert its strength, and there is no good way."

Murphy nodded, vaguely remembering that many Hollywood movies had suffered a loss in this regard, and it seemed that China Film Group had not taken any effective measures.

Kara Feith added, "At present, I have contacted people from the Far East branch with China Film Group, and James is also contacting people from the US WTO Negotiation Team to put pressure on each other as much as possible."

She stood up, "Always think about it for the future."

In the twentieth century, Fox was not doing one-size-fits-all trading there, and would certainly not sit back and watch this situation continue to happen.

After Carla Faith left, Murphy sat here and recalled what she remembered. The stolen box office would definitely affect his director’s box office dividends, but it seemed that there was no good way.

The best way is for the six major Hollywood companies to unite and put pressure on the WTO negotiating team in the United States.

But he clearly remembers that it seems that in the next few years, box office stealing will continue to emerge on the other side of the Pacific.

Box office stealing refers to the act of concealing the number of movie audiences in movie theaters. It is a common phenomenon in the film industry. Damage to movie producers, distributors, etc.

Once Murphy's mentor gave them these students a very simple and clear example.

The typical box office stealing is to let people take the ticket of movie A to watch movie B, so that the box office of movie B is counted as movie A. Then there is the handwritten ticket. As long as the ticket is not printed, it will not be entered into the ticketing system. After someone takes the ticket and leaves, then secretly get a ticket for the A movie. There is also a high-end point that is to modify the ticketing system data, but his tutor is just I heard that the technical content is too high and there is basically no possibility of realization.

Now the audience is smarter, and the box office is not so easy to steal. Giving people a ticket for movie A to let people watch movie B basically knows that this is stealing the box office. The rest is the problem of reporting or not reporting, which is too risky.

These are the most rudimentary means of stealing the box office.

Just like the mold that breeds in the dark, "box office stealing" not only causes great harm to the film and the film crew, but it is even more terrifying that it quietly corrodes the industry.

Generally speaking, the industry across the ocean can be divided into three parts: producers, distributors, and theaters. The three parties generally have a clear sharing agreement agreement, but the business will never escape a profit. The stealing of the box office arises from this. The three parties have a strong sense of profit-seeking.

In order to obtain its own interests, the theaters adopt various methods to compress the actual box office. The invisible box office hidden by the snow can be used exclusively by the theater without sharing the account with the film owner.

Speaking of the methods of compressing the actual box office of movies, the theaters can be described as painstakingly. The more elementary methods include handwritten tickets, admission without tickets, and admission with invalid tickets. These types of movie tickets are not included in the actual box office of the movie, but the theaters actually collect the movie ticket money from the audience.

This simple method of monopolizing the box office has always been favored by theaters, but unfortunately, the risk factor is very high, because it is not easy to evade the film party's on-site review and supervision.

With the strengthening of the supervision of the film party, the practice of the theater chain is constantly "innovating", and the number of "bundled packages" has appeared.

For example, if the minimum ticket price agreed by the theater and the film owner is 30 yuan, under this premise, if the single movie ticket price of the theater is 40 yuan, then the 40 yuan must be divided with the film owner; but if Combine movie tickets + popcorn + drinks and increase the price to 50 yuan, of which 20 yuan is counted as the price of popcorn + drinks, and the remaining 30 yuan that reaches the lowest ticket price is the movie ticket price, then The theater only needs to split the 30 yuan into the same film square, and the 20 yuan of popcorn + beverage can be included in the theater's personal income.

The theater’s actions are far more than just bundled packages. The theater’s bookkeeping and reimbursement dual system can be described as another box office stealing strategy. The main source of information.

The other box office system, the accounting system, was set up privately by the theater. The power of this system is that it can also be used to make movie tickets, but the box office is embezzled by the theater itself.

In this way, the film studio seems to have become a simple sheep deliberately murdered by the theaters, but things have never been so simple. It is not uncommon for a film studio to steal the box office of another movie of the same period by combining with the theater.

Film party + theater line, in the words of the other side of the Pacific, "unity" is strength

Indeed, cooperation means win-win! If there are two high-popular movie A and low-popular movie B released at the same time, movie A promises to give the theater 10% of the box office revenue, while B is willing to contribute 20% of the box office revenue, the theater is undoubtedly more Tend to B movies because the share is higher. In order to attract more audiences watching B movies, the basic approach of theaters is to increase the ticket prices of A movies while reducing the ticket prices of B movies.

But if this fails, the theater will choose the clever method of stealing the merits and cooperating with the B film producer to steal the box office of the A film. The specific method is to agree with the audience to sell the movie tickets of the B movie to the audience at the low price of the B movie, but what the audience wants to see is the A movie.

In this way, the audience saw their favorite movies at a low price, the theater got a high share, the B film side had a good box office performance, and the A film side always felt that something was wrong...

In addition to stealing credits, changing posts, and shifting, it is more of stealing the box office in disguise. For example, the film party has also come up with a series of methods such as increasing the number of films and rebate and book tickets to lure Xiuli Cinemas to cooperate with them.

Compared with the previous ones, in the film market on the other side of the Pacific, this kind of "disguised" box office stealing is not uncommon. As long as you have a little understanding of the film industry, you can see too much.

For example, the box office champions from the ghost field.

There is also a kind of box office stealing, which is a hard task and indicator that everyone knows but has no choice but to press from above to below.

A typical color film that Murphy once saw. During its release, this obviously old and outdated film defeated many popular commercial films in one fell swoop. Within a period of time, it took 10% of the films. At nearly 25% of the national box office...

According to the gossip that Murphy saw at the time, for the film, the seven red-head documents clearly required that "the distributor must give maximum concessions."

On the evening of the second day of its release, there was even a task list on the Internet, which fully showed the quotas and indicators of the film’s screening and box office that each theater line had to achieve. Among them, the middle theater line had the highest task amount. , Up to 40 million; Wanda Cinemas, according to the requirements in the table, must reach 38 million yuan; South Cinemas ranked third, with a task amount of 30 million...

Some people even broke the news that in order to complete the task, some theaters issued all movie tickets of the same color throughout the day.

Of course, no one will admit to this kind of thing, and no one will pursue it. The routine inside is too deep.

For any market, box office stealing is a huge stumbling block on its way forward.

In an emerging film market, there are always some things that people can't understand. Stealing the box office is not peculiar. Murphy has seen even more peculiar things.