Hollywood Road

Any industry in any country or region must take many detours in the process of maturing development. Just as the Hollywood film industry has not been smooth sailing to its current scale, the development of this industry on the other side of the Pacific has also encountered various detours. difficult.

Some difficulties are inevitably experienced by this industry, while others are artificially created to some extent.

For example, in the last few years that Murphy lived there, some films caused a lot of public opinion because of the scoring problems of related movie websites.

I don’t know what kind of pressure or what kind of capital it represents. The state-level official media over there actually published a document saying that “bad reviews hurt the film industry”, and even inductively wrote “a movie website’s movie ratings, how can I Believe you again, the more exaggerated words.

It is undeniable that these websites do have malicious personal attacks. Individual self-media, official accounts for the purpose of blogging, fanning, traffic monetization, etc., publish malicious and irresponsible remarks, but use this method to block the public. The mouth is really speechless.

The film is bad, and people who buy tickets are not allowed to say it is bad. How can such a media be described by the word NB?

In that special social environment, in order to protect themselves, some movie websites can only delete some of the poorer ratings and leave higher ratings to maintain their correctness.

"Under the guidance of these low ratings, many viewers were disappointed in domestic films and even refused to watch domestic films, which seriously hurt the domestic film industry."

I am afraid that such remarks hurt the film industry more than bad reviews, right?

For some movies, isn't it a bad movie without bad reviews? After banning those movie scoring websites, will the Internet be full of hymns, can it prove that it is not bad?

Regardless of which movie market, it is necessary to recognize that the audience has the right to "vote with their feet," and it is also necessary to recognize the audience's right to "star ratings". This is a choice.

Before watching a movie, go to the Internet to check the relevant scores. After watching the movie, write a review on the website and give a score. Whether in North America or across the Pacific, it has become a habit of many Internet users.

Communicating feelings and sharing opinions with friends and neighbors on the open platform of the Internet not only enriches their own movie-watching experience, but also solves the problem of asymmetry in movie information. Countless people have both praised and given one star and five stars. This forms the "big data" for film evaluation.

There will definitely be extreme, angry, and fault-finding people, but the sample size is large enough to reflect the overall perception and the attitude of the majority of people.

Of course, just like how many people like it, so many people hate it. On both sides of the Pacific, it should be noted that there is indeed a disorder in the evaluation of movies in the open public opinion field.

On the scoring platform, there are both good reviews and bad reviews; even professional film critics have malicious bad reviews that grab the attention, and even "personal attacks."

It can be said that with an open market and open public opinion, there is bound to be pressure from various unexpected situations. For such situations, reasonable guidance and proper solutions are needed, instead of a brainstorm, it will save time and effort to make a one-size-fits-all approach. , "The bath water is dirty, so you can't throw away the children in the basin". This should be a consensus.

However, having said that, will movie works really be ruined by "one star"? Will the movie ecology really be affected by "bad reviews"? As long as anyone with a good head can see clearly, this is simply impossible.

Otherwise, let alone the film industry that is starting on the other side of the Pacific, Hollywood’s popcorn commercial production has long been over. Where can there be today’s scale and craziness?

In Murphy's view, watching a movie is like eating a meal. You can tell if it tastes good or not. You can't say that it's not good, you question the taste of others.

In the final analysis, the quality of a movie is not "say you can do it, you can do it, you can't do it", let alone "say you can't do it, it doesn't do it, it doesn't do it".

Just imagine, if a movie like "The Dark Knight" or "Shawshank's Redemption" is not talking about high-quality works, how could it be possible to gather so many "tap water" and rely on the market and word of mouth to complete the counterattack? Looking at it from another perspective, even if you buy 10,000 "five-star praise" movies that rely on "small fresh meat", "five cents special effects", and "hype scandals", they will eventually become a laughing stock.

Instead of competing with the ratings on the Internet, it’s better to reflect on your attitude and improve the quality of the next film.

In fact, some movies can counterattack, and some movies will be broken, which in itself means that the audience is becoming more and more mature and will no longer be easily fooled into movie theaters by bad movies.

Standing in Murphy’s current position and thinking about the Chinese film market in those few years, it can only be described as "singing forward". His growth in the last few years was 27%, 36% and respectively. The record is close to 50%, and the film industry even has "stupid people, a lot of money, quick come" ridicule.

But in the last two years, growth slowed suddenly, and the market suddenly lost the frenetic atmosphere it had before.

Many people were pessimistic because of this. Murphy was no exception at the time. However, looking at the past from the current position, to a certain extent, the movie box office growth rate at that time slowed down, it is not that the movie market is healthier Sign.

After all, the maturity of the film market requires a mature audience.

Movie box office is very important, but it is impossible and does not need to be a face-saving project. Every year, it will "substantially increase"-whether it will increase or not, how much it will increase, should be determined by the market.

Like some media and film companies, it’s too embarrassing to eat photos. Voting with feet and star ratings are the most basic rights of audiences. Just like the North American market and Murphy’s films, on platforms where some netizens and audiences rate movies On the Internet, there are also marketing behaviors of brushing bad reviews or brushing good reviews, but as long as the platform is large enough and open enough, it can accommodate, and even precipitate, those impurities.

Of course, the platform should also better improve the scoring mechanism, and try to make it possible for the stars to be rated by netizens, regardless of whether it is a "one-star bad review" or a "five-star favorable review", whether it is the "screening stage" or the "public screening stage". True reflection,

If a country’s film industry doesn’t even have enough room for “one star”, it can simply ban the entire industry.

Compared to doing one-size-fits-all and one-word-one, it may be a much more important issue to truly produce works that are standing, spread, and preserved.

Combined with those related memories, Murphy is actually very clear that the situation encountered by Fox and "City of Chaos" in the twentieth century is not unique on the other side of the Pacific. The film market on the other side is quite chaotic like the initial stage of North America. , It can even be described as "Quan Demon Flurry".

At this time, official organizations such as Scissors should act as defenders of the market order, rather than jumping out to determine the quality of the film for the audience.

Again, for many videos, it is not good to say that it is good, and it is not to force the website to cancel the negative review, and it will become good.

No movie is born and destined to be a classic or a bad movie, but any movie needs not only an audience who can understand and are willing to watch it, but also a filmmaker who can make excellent movies and attract audiences to understand.

What happened to "City of Chaos" in the Pacific didn't make Murphy too much concerned. These things were handled by 20th Century Fox. Moreover, he is a Hollywood director. Even if he really wants to do something, he has more than one heart. Insufficient power.

Compared with these things, the preparation of "Diego-Ros" is the center of his current work.

Since the beginning of September, under Murphy’s leadership, a crew consisting of major actors such as Robert Downey Jr., Jonah Hill and James Franco has appeared frequently near the Old China Town in downtown Los Angeles. Final preparations are made for the filming of the film.

Margot Robbie also temporarily ended the filming of "Game of Thrones" and rushed back to Los Angeles from Portsmouth to rehearse with Robert Downey Jr. and prepare to participate in the filming.

Like this kind of small-scale project that Murphy has been thinking about and planning for a long time, except for the hesitation and wavering in the concept at the beginning, the preparations after that have been quite smooth. By the time it was close to mid-September 2011, all Basically all of the work has been completed, and the shooting can start at any time.

Two days before the boot, Murphy deliberately found Philip Raschel and David Robbie.

"David, natural light is used for shooting, but many venues require you to use equipment to block the light," Murphy gave David Robbie the final explanation, "Not only the indoor scene, I want the environment of the outdoor scene, the same. It creates a feeling of darkness and depression."

"I'm ready." David Robbie seemed confident, "I went to all the locations for field trips with the lighting team."

"That's good." Murphy turned to Philip Raschel and said, "In addition to the usual dark, the lens has a yellowish texture to create the 80s and 90s of the last century. The feeling of the age."

In this regard, Philip Raschel has no problem. Old-fashioned film cameras and 35MM film can help the camera crew meet Murphy's requirements.

Murphy has reviewed the preparatory work of each department, and there is basically no problem, even if it is a little trouble, it can be solved while shooting.

According to his plan, the film "Diego-Ros" will officially start shooting on September 11, and it will not be later than October 25 to finish shooting all the shots, and then it will take one and a half months to complete the post-editing.

In order to save time, only double-digit special effects shots need to be processed in post-production. The soundtrack of the film is not original, but just like Murphy did when he first filmed the film, choosing appropriate music to add to it.