Hollywood Road

Leaving Twentieth Century Fox, Murphy went to the Stanton Studio not far away, and let Gal Gadot’s assistant find the two films "Fast and Furious 6" and "The Great Gatsby" The specific information, combined with the small memories in my mind, looked at it carefully.

The "Fast and Furious" series regained its vitality after Universal Pictures re-invited Van Diesel. Although Van Diesel is a hard-working person on the set that is well-known and hated by the Hollywood people, it is true. There are also a few brushes that directly drove this series to get rid of the previous decline, and the box office of each sequel showed an upward trend.

And starting from "Fast and Furious 4", every part of this series is selected to be released on the last weekend of April, which is the weekend before the start of the traditional North American summer file. This can be said to be in "Fast and Furious." A tradition has formed in the hearts of fans of "Fast and Furious 6" once again scheduled to be released this weekend, and it is completely cleared.

However, Murphy does not think that this series will cause too much trouble to "Dark City". The "Fast and Furious" series, especially the later ones, can be described as typical popcorn movies, and the release strategy is exhaustive. It is possible to drive fans into the theater on the first weekend. The box office in the first weekend can often account for one-third or more of the total box office in North America. It can be said that the heat is rising fast, and it is also falling fast.

Otherwise, Universal Pictures will not choose to be released before the beginning of the summer holiday. You must know that almost all the movies released on the weekend of the summer holiday are one of the hottest commercials of the year.

The trend of "Fast and Furious 6" may affect the "Dark City". If the film's word-of-mouth is overwhelming, it may get extremely good box office results in the second week.

But will the reputation of this increasingly sci-fi and magical drag racing movie explode? Murphy will wait and see.

As for "The Great Gatsby", even if it is produced and starred by Leonardo DiCaprio, few people would think that such a remake of the movie can be a big explosion.

The only thing that Murphy pays attention to is that the heroine of this film is Kerry Mulligan.

However, the matter between the two has been too long, not to mention that this is a more open Southern California area, even on the other side of the Pacific where he once lived, the separation and reunion of boy and girl friends couldn't be more common.

The films on the weekends of "Dark City" have a certain strength, but they are not particularly strong. Because of the relationship between Robert Downey Jr., Murphy remembers clearly that the beginning of this summer vacation belonged to "Iron Man 3." But now he has mixed up, "Iron Man 3" is said to be still in the finishing work of post-production, and it should not be released in this summer file.

According to Robert Downey Jr., there are also disagreements on "Iron Man 3" within Marvel Pictures, and the mainstream opinion is that it will be released on the Christmas schedule.

"We used multiple films to establish the beginning of the annual summer file, which belongs to the concept of Marvel superhero movies!"

In the headquarters of Marvel Pictures, Stan Lee stood in the conference room generously speaking, "Last year's "Avengers" earned more than US$500 million in the North American box office. Countless Marvel fans are looking forward to "Steel "Man 3" was released, just because of a Murphy Stanton, we are going to postpone it to the Christmas schedule?"

In the conference room, everyone except Stan Lee was silent. The last time Marvel Pictures’ superhero movie collided with Murphy Stanton, what did it bring? They remember very clearly that unless it is "The Avengers", other single films simply do not have the strength to collide head-on with Murphy Stanton's commercial blockbusters.

"Have you thought about it?" Stan Lee continued before finishing, "This is the third part of the popular "Iron Man" series! The first Marvel superhero movie after "Avengers"!"

Kevin Fitch looked at Stan Lee’s old face, and a thought flashed in his mind, Stan Lee is over eighty years old, right? Really confused.

"Okay, Stan." Avi Allard interrupted Stan Lee's generous statement, "Needless to say, the company's board of directors and the issuer Disney have decided to give up this summer file."

"You..." Stan Lee looked angrily, "You all overestimate Murphy Stanton."

He said this loudly, but none of the nearly twenty people in the conference room agreed.

Kevin Fitch no longer cares about Stan Lee, and just said, "Iron Man 3 is scheduled to be released on Christmas this year, and all publicity and distribution studios are centered on this."

With the continuous success of Marvel's superhero movies, his voice within the group has become more and more important, especially after the support of the board of directors of the controlling party Walt Disney, he even overwhelmed the entire Marvel Comics CEO Avi-God The trend of Germany.

Although the power is currently under control, Kevin Fitch has a lot of troubles at all, such as the renewal of the main actors to be discussed at the meeting, Robert Downey Jr., who plays Iron Man Tony Stark, just " "Avengers 2" a film, paid up to 40 million U.S. dollars to Marvel Pictures, it is crazy!

However, Marvel Pictures can’t reject him directly. Iron Man is the most popular superhero among the Avengers. There is no one, and Robert Downey Jr. is the spokesperson of Iron Man in the hearts of movie fans. For this reason, Marvel and Disney A lot of surveys have been done. Ninety-nine percent of the fans who participated in the survey said that they could not accept Tony Stark other than Robert Downey Jr.

All these make Marvel Pictures very passive.

Thinking of the deadlocked negotiations with Robert Downey Jr., Kevin Fitch wanted to swear bad words. None of the Stanton gangsters are good guys!

Regardless of the reaction of other companies or film parties, "Dark City" is carrying out its own publicity and distribution operations in accordance with the established plan.

Especially in April after the Oscars ceremony, from the Internet to traditional newspapers to TV stations, you can see information related to "Dark City" everywhere.

"The Hollywood industry is optimistic about Murphy Stanton's new film and predicts that "Dark City" will break the North American box office record."

There are a lot of news like this. It seems that "Dark City" has dominated the headlines of all movie-related news a month in advance.

The “Los Angeles Times” published a key issue: “The exhibition of the theater business associations within the circle is closed, and the "Dark City" is attracting attention!"

"ShoWest exhibition, sponsored by the American Academy of Businesses and Commerce, came to an end a few days ago. When the small-scale screening of the famous director Murphy Stanton's new film "Dark City" was completed, dozens of hospitals were present. The online trial viewers were stunned, and some even praised that "The Dark City" would definitely be a classic work across the age..."

After a series of propaganda operations such as viral marketing, "Dark City" has already aroused strong social repercussions, especially in the few exposure clips, James Franco’s crazy magician image was praised by movie fans. In the 20th century Fox also took the lead in launching the magician's doll in early April. Although there is no death halo bonus, the doll is still sold out.

As a result, Fox in the 20th century had materials to create topics.

""The Dark City" was hot before it was screened, and the Magician was out of stock!"

"The new movie "Dark City" directed by Murphy Stanton made a sensation before it was screened. James Franco played the big villain magician's toy figure in the film. begging."

"According to reports, the trailer for "Dark City", a sequel to "City of Chaos", has a very high hit rate. The most sensational thing is that the protagonist magician's modeling toy, which was released before the movie, has caused a frantic buying boom. A doll was originally priced at 9.99 US dollars, but it was sold out of stock as soon as it was launched. Before a magician figure appeared on the Internet, it soared to 30 US dollars, but it was immediately robbed, and now it is out of stock even on the Internet."

As the release date is getting closer, the propaganda of Twentieth Century Fox is also closely linked.

"The latest poster of "Dark City" has been exposed, welcome to the world of disorder!"

Through Twitter and Facebook, Murphy, on behalf of the entire crew and project, launched the last official poster of the film, which attracted numerous media reports.

"Murphy Stanton just released the official poster of the latest version of "The Dark City". As soon as this poster appeared, it immediately aroused widespread popularity among movie fans on the Internet, including'perfect','miracle','excellent', "My God", "Awesome", "Cool, Cool, Cool," and other beautiful words appear in large numbers, and there are even more enthusiastic film noir fans, even without the title of "one": this is the best in the world poster!"

At the same time, "Empire" magazine launched a dual issue, with Chris Dann and Magician on the cover.

James Franco was also promoted by CAA and appeared on the cover of the fashion magazine "GQ", and once again stated in an exclusive interview that he was troubled by insomnia caused by the role during the filming process.

He also said, "I have seriously considered the process of being gradually recognized by people over the years, even the way they look at me. They actually don't understand me at all. Anyone will have another side that is unknown. Even I sometimes can't fully understand me. Know me."

When talking about the upcoming "Dark City", James Franco's spirit doubled: "I am an ordinary person. Who doesn't like his work to be recognized by others, but whether it can be recognized by the audience is not what I can It’s a matter of left and right, to discuss these meaningless things, it is better to find a few friends to have a drink."

These are all constantly heating up the popularity of "Dark City", but Murphy and Carla Fess are very clear that after the end of viral marketing, it is not enough to rely on these conventional publicity methods. The crew also needs heavyweight topics.