Hollywood Road

Since the formulation of the "viral marketing" plan last year, Murphy knew that "Dark City" still needs to create a hot spot for personal promotion. Henry Cavill, Margot Robbie and James Franco are the three of the film. The absolute protagonist is also the most suitable object for creating topics.

Henry Cavill's acting skills are average, except for Chris Dann, there are basically no other works, and his personality is relatively introverted and lacks topical points; Margot Robbie is not an American, and his influence in North America is relatively average...

Therefore, the final goal is still on James Franco.

Of course, James Franco is Murphy's best friend, and he will not be crazy enough to make a dead man to promote it.

Although it is destined to not have the shock brought about by the death of Heath Ledger, James Franco is still very news to tap potential.

Just arrived in mid-April, an article about James Franco on the Internet was reposted everywhere, and within a few days it was reprinted by numerous paper media.

"The acting freak James Franco, Hollywood's most versatile man!"

The title of this article was developed by Murphy himself. Originally, his idea was to be the first person to do business properly, but he changed it after taking into account the effect of publicity.

"He is the incarnation of James Dean, the lover of serious political activist Milk, a strong climber, a pure man... He is James Franco, a famous Hollywood movie star. But in addition to being an actor, He also has multiple identities and is a magic freak."

"James Franco’s talents in all areas made him the focus and put himself at the center of the storm, but he didn’t seem to care: "If I can do many things at the same time and do them well, why do people want Question all this?' Murphy Stanton once said that the star is just his usual mask to face the colorful world of Hollywood, and hidden under this mask is a hobby that is always tireless. The heart of the young literary and artistic pursuit."

This article from the public relations department of CAA comes from the handwriting of several public relations professionals.

They listed James Franco's lesser-known versatility.

"Actor James Franco!"

"James Franco’s most well-known identity is probably an actor. From the legendary affectionate prince to the homeless drug addict who escapes the family; from the *** trying to escape his own destiny and struggling at the bottom of life to the indomitable Mountaineer...He walks between commercial blockbusters and independent art films, mastering various types of roles with various images."

"His outstanding performance in the biographical film "James Dean" has won him a Golden Globe Award. Many magazines at that time called him the "Contemporary James Dean" and even exaggeratedly said: We I finally knew where Dean's soul had gone, and he was attached to James Franco."

"As a standard method actor, James Franco doesn't hesitate to experience life for the role. Even a small supporting role he takes seriously, and he has been said to have overtrained himself for an inconspicuous role. He used to have **** for sex. The character “takes a risk” to enter the striptease gay; for the role of the tramp, he went to experience life in the chaotic neighborhood with dense tramp, but he was mercilessly expelled by the real tramp...Although some of them became his own unwillingness The bad movie mentioned."

"Even if this role is not really my hobby, since this is my job, I will do it well and make it worthwhile! This is the philosophy of James Franco. My friend Seth Rogen also There was no shortage of distressed words that James was too serious about the work he didn't like."

In order to prevent the emergence of the momentum of transitional publicity and arouse the disgust of those who read the article, this article deliberately does not mention too much about Murphy and Murphy's film.

If you notice James Franco, you will naturally care about his works. These are enough.

"Director James Franco!"

"Speaking of directors, this should be what Franko wants to do more than actors. He feels that this is full of freedom and creativity. His first self-written, directed and acted film was 2005's "fool's". .gold", but he really started to attract attention as a director, and even in 2007’s "Tough Times", this film tells how two equally intelligent brothers embarked on completely different life paths. He premiered at the Tribeca Film Festival and made people start to notice his career as a director."

"In fact, Franco has always had the dream of a director. Who doesn't want to be a director? And he has a lot of unique understanding of film roles, and he may indeed need a larger stage than an actor to show himself. He has a master's degree from New York University. His degree is a major in film, and thanks to this course, he has also shot many short films."

"Franco’s films, from short films to full-length films, from documentaries, feature films to biopics, are all small productions. Because he feels that the greatest advantage of being a director is that he can shoot himself as he pleases. Interested movies, without worrying about funding, marketing and other commercial market issues. And small films are the way he can afford and can truly convey his inner thoughts and thinking, which is equivalent to setting up a stage for his own thoughts and hearts. In his own words, he hopes that these films can give people artistic inspiration without having to consider more other issues."

"Student James Franco: Charge up for criticism!"

"As a student, Franco is undoubtedly extremely good, because in addition to hosting the Oscars, there is also a decision he deeply regrets, that is to drop out of the University of California, Los Angeles. At that time, the entertainment industry seemed to be a beautiful dream. , Made him desperate, but soon he felt that it did not make him feel complete."

"So in 2006, tired of being a mere actor and trying to find a breakthrough, he decided to regain his studies. At that time, there were actually many voices accusing him of just doing a show, and he had completed the normal course in one semester. Three times as many classes of 62 credits are enough to silence those people. He completed the original three-year course in more than two years and spoke as an outstanding student representative at the graduation ceremony."

"Since then, Franco seems to have been addicted to reading. He has received a master's degree from New York University, Columbia University, and Brooklyn University. Now he is studying digital media at the Rhode Island School of Art and continues to work for Yale. He is struggling for a doctorate in English at the university, and he is about to start a doctoral program in creative writing at the University of Houston-you know, he stood out from 400 candidates, and this program only accepted 20 students cruelly!"

Although the article is a bit exaggerated, it is based on facts, such as this kind of publicity method that uses actors as a hot spot, if too much water is mixed, once it is criticized, it will definitely have a counterproductive effect.

"Professor James Franco: The podium is as important as the stage!"

"Perhaps many people will see many Franco fans kindly call him professor. This name is not a nickname, but a real title: early last year, when he was about to start a class as a professor at New York University, everyone said They were shocked by this news. New York University was very happy with his decision. On the one hand, he was very happy that Franco was able to return to NYU. On the other hand, they believed that such an excellent graduate as Franco would definitely be able to I can teach my knowledge to the younger generation of students very well."

"This third-year course on directing started last fall. Professor Franco said that he would let the students direct a film on the theme of poetry. Although his schedule is extremely tight, he still managed to take it out. Let’s teach freely--even if he can’t come to the scene, he uses Skype and other tools to monitor the progress of the students at any time, and the students are very satisfied with the courses and abilities of the star professor!

"Painter James Franco!"

“Actually, it’s no secret that Franco can paint. Painting has always been one of his greatest interests. He fell in love with painting when he was still in high school. He said that painting was a catharsis. The outlet of pressure, you need to cooperate with others when performing, but you can completely immerse yourself in your own world when painting. In 2006, his paintings were first publicly exhibited at the Glu Gallery in Los Angeles, and in 2011 In 2015, his first solo art exhibition was held in Berlin. In the same year, he also held an art exhibition called'The Dangerous Book Four Boys' in New York, and his work was well received by many professionals in the painting industry!"

"Photographer James Franco: A great player!"

"Photography is more than just a ticket to Franco. In the aforementioned Franco art exhibition, there are photos taken by him personally. This year, a group of blockbuster films in Elle magazine were produced by him using Canon in 1972. The top-of-the-line machine in the 8mm film camera, shot by autozoom814. Unlike his novels or movies, his style of photography is surprisingly fresh and natural. I don’t know if he has been affected by it. The influence of a photographer friend."

This article is full of praise for James Franco, who thinks he is an outstanding and versatile man in Hollywood, but in the eyes of Murphy and Robert Downey Jr., Jonah Hill, Seth Rogen and other friends, James -Franco is too distracted from his energy, to be precise, he is a little unsatisfied, otherwise the acting career is by no means what it is now.

But this kind of remark will certainly not be leaked to the outside world, so in the media propaganda, even the more nervous side of James Franco recognized by Murphy and others has been promoted as art!