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Yang Yuanqing has always thought that his biggest competitor is still Great-Thousand’s Bookworm Jr., he thinks Bookworm Jr. will sooner or later enter a price war with himself. However, Yang Yuan was prepared early in the morning because he thought he was superior to Great-Thousand in terms of cost.

Yang Yuanqing asked Lenovo staff to check the overall structure of Bookworm Jr., and then these staff told Yang Yuanqing that Bookworm Jr. uses a brand-new computing framework, which contains a lot of complex computer parts, and the price is all purchased from abroad. The cost is certainly not small, it is estimated to be around 200 yuan.

On the contrary, because Little Overlord uses the mature design of fc game consoles, many of the components have been mass-produced abroad, and the purchase price is very cheap. And Little Overlord pays more attention to the game ability. In terms of computer functions, it basically adheres to the concept of just having it. The actual cost will be much lower. The final assembly cost is less than 180 yuan.

So in terms of cost, Little Overlord far exceeds Bookworm Jr., and it really started a price war. Little Overlord will definitely win.

This made Yang Yuanqing full of confidence. If Bookworm Jr. dared to start a price war with himself, Yang Yuanqing would definitely teach Bookworm Jr. to be a human being.

But Yang Yuanqing absolutely didn’t expect, and it was not Bookworm Jr. that challenged him in the end. The price of Bookworm Jr. remained at a noble price of 348, even if the sales had plummeted by more than 80%, he didn’t want to live or die. The meaning of the price cut made Yang Yuanqing feel both fortunate and somewhat boring.

Recently, there are rumors that Jia Yapeng of Great-Thousand went to Japan again. Now it seems to be true. After Great-Thousand lost the leader of Jia Yapeng, it really reacted as slowly as a pig. Scum!

So the question is, Bookworm Jr. didn’t even respond at all, so who is Lenovo challenging?

It’s a company named Hammer that I have never heard of before.

The company suddenly seemed to pop up overnight, launching its own product on channels across the country, a computer typing learning machine named Xiaohammer.

And this little hammer computer typing learning machine looks almost exactly the same as Little Overlord, the function is also exactly the same, the game compatibility is also exactly the same TM, their slogan directly on the advertisement is, Little Overlord can play, little hammer can all!

More importantly, the price is cheap. A small hammer costs only 280 yuan, which is 20 yuan cheaper than Little Overlord.

The people of this age, of course, do not have people who pay for their beliefs, even if they know it is an IQ tax, who are willing to spend a few thousand yuan more.

This kind of person is real. Whoever has the cheapest price, I will buy something, anyway, the function is the same.

As a result, Little Overlord, whose sales exceeded 1000000 in just half a month, dropped by more than half in an instant. On the contrary, it was energetic and bustling sold by Little Hammer.

“Where did this hammer come from!” Yang Yuanqing couldn’t help cursing when he saw the news, and then instructed his subordinates to start investigating the hammer company, and finally came to the conclusion that the hammer company really did not come out of thin air. Yes, they were established last year.

This hammer company started by producing pirated Bookworm Jr. game cartridges. The pirated Bookworm Jr. game cartridges produced by them are very well sold in the market. One cartridge can sell for 60 Renminbi, which is fiercely’s profit. Made a fortune.

It is estimated that because the money earned from cassettes is not enough, and I want to make money with game consoles, Hammer has also secretly developed computer typing learning machines, and now it has come out to compete with Little Overlord for the market.

Yang Yuanqing never thought that this Hammer subsidiary would have an affair with Great-Thousand, because Great-Thousand has repeatedly scolded the Hammer subsidiary through various channels, saying that this was an act of destroying the child’s learning environment and declared that it would fight piracy. There were 100 letters from the lawyer alone, and the relationship between the two parties was terrible.

Yang Yuanqing saw that Great-Thousand was a little bit pitiful, and he was actually entangled in such a rogue company.

It seems that this hammer company is born a rascal, and it is not surprising that it will use a price war. And Yang Yuanqing didn’t want to be trifled with, so on June 6, Yang Yuanqing announced that Little Overlord had launched a large-scale sales promotion across the board. If you actually purchase it, you can enjoy the freezing point price of 20 yuan.

In Yang Yuanqing’s imagination, as long as he announced a price cut, and it was still at a price of 249, buyers would definitely flock to him and he would be able to kill the damn little hammer.

What made Yang Yuanqing want to vomit blood was that Little Overlord announced the freezing point promotion in the morning. In the afternoon, Little Hammer said that the price would be reduced to the extreme price from 280 to 228, which is the conscience of the industry.

Can Yang Yuanqing bear it?

So that night, Little Overlord directly lifted the table and announced that the previously set freezing point price of 249 did not count. They will launch the absolute zero promotion on the second day. The price fell to 2 yuan across the board, not even 199 yuan. !

After announcing the price, Yang Yuanqing felt that the whole person was a bit imaginary.

As I said before, the actual cost price of Little Overlord is around 180 yuan, but if you add various other costs, then 200 yuan is the final cost of Little Overlord.

Now 199 yuan is basically equivalent to not making money, and even losing one or two yuan. This is really a loss.

But Yang Yuanqing firmly believed that he was not wrong, because the cost of the small hammer would never be lower than his own. Lenovo has close cooperation with major foreign electronics companies, and the price of the goods is often lower than the market price. After all, the major electronics companies still have to supply such a large customer as Lenovo.

Therefore, Yang Yuanqing firmly believes that his cost price is lower. When he lowers the price to 199, which is really absolute zero, Little Hammer is not qualified to play with him.

Sure enough, Yang Yuanqing guessed right. After he announced that the price had dropped to 199, the price of the small hammer stopped a lot. No new promotional price was announced for 2-3 days, and the market soon returned to Yang Yuanqing’s hands. Moreover, it has skyrocketed further. Looking at the amazing performance of 6 units sold in June.

But Yang Yuanqing was sad in his heart, because in fact, Lenovo would lose one or two yuan for every one sold.

But there was no way, Yang Yuanqing could only beat the price down, and he couldn’t hold it with the small hammer.

But the world is always unpredictable. After being silent for 3 days, Little Hammer suddenly announced that they are going to carry out the 6-year-old children’s day joint gift package.

The price of the Little Hammer computer typing learning machine is directly reduced to 189 yuan per unit, but there is a condition for buying the Little Hammer at this price, that is, you must purchase a children’s day joint gift package worth 60 yuan.

And this 60 yuan children’s day joint gift package contains 2 different game cassettes.

To put it simply, if you buy 2 extra game cassettes of 30 yuan, you can buy a small hammer computer typing learning machine at the price of 189 yuan.

To be fair, this is a very cost-effective gift package, because in the current game cassette market, the price of a general game card is basically around 50 yuan. Now not only the price of a card is reduced by 20 yuan, but the price of buying a game console is also following It has dropped a lot, this is definitely an extremely tempting promotion!

So Yang Yuanqing found that all the buyers had run out again. His sales of 6 units in June seemed to have run out. More importantly, Yang Yuanqing found that he seemed to be trapped in the price reduction pit and could not escape. .


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