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Leng Xuxin’s remarks can be described as shocking, making the salespersons in the audience listen straight.

Yes, why didn’t they expect these?

When they set up stalls at the gates of major modern communities, most of the customers were constantly hovering in front of the stalls. Although they showed great interest, they were really willing to pay for not at all. A few, so the volume is actually just so lost.

But soon there was a problem that the salesperson discovered something was wrong. Maybe the residents of the old and broken small communities were indeed rich, but they were digging out their money, so these people were also very stingy, even if they were genuine. If you have money, you don’t want to spend money to buy a VCD that costs more than 6000 yuan!

“Next, I want to correct another misunderstanding for you, that is, the old people who seem to be detaining search search normally are reluctant to spend money. This is another big misunderstanding!”

“For a simple example, you can go to any home in an old broken small community. There are 3 kinds of home appliances in these homes, which are never lacking. They are TVs, refrigerators, and washing machines.”

“Don’t watch these TVs, refrigerators, and washing machines. They look worn and old, and seem to be very worthless, but this just shows a problem. These appliances have been purchased very early, probably 10 years ago. When 80% of households across the country did not use these appliances, the residents of these communities had already replaced them with the most advanced appliances at the time!”

“At the same time, if you look at the furnishings in these homes, you will find that the most placed items are not other things, but such as Chinese soft-shelled turtle essence, 3 oral liquids, Sun God, Life No. 1, Wah Ha, Heart K Such health products (yes, baby haha ​​at first started as a children’s educational health care oral liquid), these moving shafts are just a few 100 yuan a box of health products, and they fill the whole house!”

“Everyone knows that these health care products are actually deceptive things, but Senior is willing to spend a few 100 to 1000 yuan to buy these health care products. It can be seen that these Seniors’ consumption power is not low!”

“And the most important thing is to make these old people feel that the things you sell to him are something he can use and can bring him usefulness!”

“Of course, after you figure this out, you need one last little trick.”

“First, we should take the initiative to visit these old people and chat with these old people, but we should not show that we want to promote our products very urgently. Instead, we should make friends with him and be close to his children and girlfriends!!”

“This may be more general. Then I will tell you a few specific methods of operation. First of all, when you first visit the door, knock on the door very politely.”

“Remember, you can’t keep knocking. You can knock at most 5 times at a time. If someone doesn’t open the door, we can leave first and wait an hour before knocking. Then we knock 3 or 4 times a day, and he will open the door for you someday. !”

“The first thing after opening the door is to explain our purpose to people straight to the point, which is to sell VCD. But the attitude of 1 is not urgent. We only say it once when we sell it. After that, if people refuse, let’s stop. Immediately after selling, this will arouse people’s disgust.”

“Let’s try our best to chat with others about short topics in parents, don’t talk too much, you can leave after about 5 minutes!”

“Now pay attention. The most important thing when you leave is to remember to take along to withdraw the trash at their door and throw it into the trash building at the door. This is very important. If you can’t do this, It’s impossible to give customers a good impression!”

“Next is the period of cultivating good feelings. You have to take a week, everyday all knocks on the door. The first sentence is to promote our products. If the other party refuses, don’t promote the same. Continue to be commonplace and talk about feelings. If you happen to encounter Seniors who have some physical work or other things that need help, you must help them without the slightest hesitation.”

“Don’t be annoying for 10000000 million at this point. The more work you do, the greater the reward you will get in the future!”

“When this lasted about a week or so, the point came. When you find this old man again, you immediately tell him with a very happy attitude that the head office is holding a huge discount event, that is, you can first Try it out, pay again!”

“What does this event mean? You give these old people the Vcd first, and you agree to let them try it out for a week for free. At the same time, you will distribute some VCD discs so that they can watch it for free! If you are not satisfied after a week, we will take it again Come back, don’t charge a penny!”

“Old people will not refuse such benefits delivered to the door, he will definitely promise you!”

“And when you come to collect it after a week, according to my personal experience, there will be more than 30% of the elderly who choose to keep the VCD. First of all, they will truly feel that our VCD can change them. People in Shanghai are more face-saving. If you ask them to return the things they used to you, they will feel embarrassed about face-saving.”

“The most important thing is that after these two weeks of getting along, you are a person of face and favor with him, so even if some old people think that VCD is not practical, they still choose to stay. This is through me. Personally and my team, it took 2 months to actually verify the data obtained.”

“Everyone may have some other worries, such as 10000. What if the old people damage the test products? Or what if they refuse to return the VCD to us!”

“You don’t have to worry about these things. First of all, you can lose things. There is no such thing. Because these old people will not change their residential address, so they will not damage them in this area for greed of your things. The district has several decades of reputation!”

“If this happens to 10000, you can report it to the company, and the company’s legal department will reclaim your rights!”

“As for VCD damage, there are two situations. If it is just a simple stain and smear, this is not a bad thing, but a great thing. It is the same as the previous reason, Shanghai people are better face, if they really take things If damage is made, more than 2% of people have no face to return things to you, and they will buy things silently.”

“But if there is more serious damage, then don’t worry, it’s better, why? Because more than 90% of customers will choose to buy this item because they feel bad about it, as long as you promise The VCD must be repaired in accordance with the company’s 3-pack regulations.”

“Finally, if the customer really wants to return, then you don’t have any hesitation, as long as there is no major problem, just return it directly. If there is a major damage, just ask the customer to pay a repair fee. “

“The general routine and process are like this. I will mention a few simple points. First, you must not be stingy. Each VCD is delivered with 20 discs, half of which are for various kinds of opera, such as Beijing Opera, Yue Opera, and Huangmei Opera. VCDs of traditional operas. The other half will give us animated VCDs like “Water Margin Heroes” and “Three Kingdoms Heroes”!”

“As for any TV series and movies, don’t give it away. You give it to them, and they don’t watch it. Only this kind of like the old man likes, or the child likes, can really make customers like it.”

“Among them, children are especially children. As long as you let the children enjoy watching the animation, these children will do everything possible to help you keep the VCD at home!”

“Well, I have said everything that should be said. In February, I will assess everyone’s performance, and those who fail to pass will be refunded!”

In this way, in less than 2 hours, Leng Xuxin trained all the salesmen of the entire Shanghai marketing center. Then in February, Shanghai achieved an unprecedented sales record of 2 breakthroughs in total sales.

In March, they achieved a sales record of 3 VCDs. In addition, they sold more than 410000 400 VCDs of various kinds. After all, there are 10000 CDs in a set of “Water Margin Heroes”.

There are 3 CDs in a set of “Three Nations Heroes”.

Not to mention the Ultraman Tiga series and the Pokemon series that are still on the air. Boss Jia saw the statistical report. In the Vcd disc sales catalog in April, animated VCD discs directly accounted for the total sales. 4%.

Therefore, no matter when, children are the best consumers, second only to women.

[PS: I don’t know if you will find this chapter boring. If you like it, there will be 2 horse struggle stories in the future. If you don’t like it, I will write it briefly and not in detail. 】


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