Lisko’s American Life

Chapter 1121: price increase negotiation

Remember [New] for a second,! That's great news for ranches, but it doesn't come without a price.

Not to mention the special funds invested in Professor Humble's professional research in the early stage, a corresponding batch of funds will be guaranteed to enter the research team's accounts every quarter, which can support their verification and research on their various ideas. .

Of course, there is a price to this. All the research results made by the research team are shared with Li's Ranch, provided that the Ranch is in charge of the ownership of all patents.

It is an eternal truth that if you lose, you will gain. For professors, they can have the funds to support themselves to carry out more research, and they can gradually improve their status in the academic circle. For Li's Ranch, , With the emergence of these research results, it may be possible to obtain greater profits from it, which is completely a matter of killing two birds with one stone.

Although his losses have been recovered from elsewhere, if a research team joins the ranch and still maintains the original state, this is his own dereliction of duty for David.

Compared with the previous allocation of funds in the ranch account, the ranch will spend a considerable amount of funds on the research team from this year onwards. Since this team is set up for the beer project, it will indirectly make up for the ranch’s cost by raising the selling price of beer. Loss is an easy thing to understand.

While thinking about how to make his own request, and how to be accepted by the other party reasonably. David led the proud businessman to move from the original warehouse location to his meeting room, which was specially used to receive customers. He greeted the cowboy next to him to help brew two cups of coffee, and at the same time invited the other party to sit in front of him.

"Lucas, I don't know how many drinks you want to order next year? You can talk about your demands first, so I can make better preparations based on next year's production."

Lucas is the name of the German businessman. Before asking for a price increase, David decided to make some preparations.

"My friend, you should know my strength. If possible, I would like to directly monopolize all the drinks produced by your ranch. You have to believe that we Germans love and consume beer. This branch of beer has even been Flowing in the blood of all of us in Germany, its importance is as important to us as clear water. This market is extremely broad and lush, as long as you and I work together to conquer it little by little by continuously increasing production. , sooner or later, the whole of Germany will quote the wine brands we operate."

This kind of dialogue happens between the two almost every year. Lucas still hasn't given up the idea of ​​wanting the wine business of Dulan Director Ranch. If he can get David's authorization and support, he believes that he will accompany Li The popularity of the wine produced by the ranch has directly opened up the situation in the whole of Germany, and has become one of the leading wine sales in the country.

David shook his head with a dumbfounded smile, once again rejecting the other party's lofty ambitions. If the wine produced by Li's Ranch only wants to exist in this category in a niche, then cooperating with the other party is a good way to be safe and smooth.

According to the cooperation with this Lucas businessman over the years, I have also really seen the other party's long-sleeved dance and distribution methods. No matter how much output is allocated to the other party, as long as it reaches the merchant, all the drinks will be sold out within a week, and then David will be caught in the tireless entanglement of the other party, as long as any customer has a return In this way, these drinks will not be able to return to Li's ranch at all, and will be intercepted and transported by Lucas on the way back.

Even so, he still doesn't plan to let go. He can't put all the distribution of the entire wine brand in one person's hands. This aspect is to share the risk. Once someone defaults, there will be a better way out. On the one hand, it is also for the purpose of creating a globalization of wine brands.

Even though the production of pasture wine is very scarce now, it is hoped to quench thirst in the whole world. However, by distributing it to liquor merchants in different countries for sale, the brand of this beer has attracted wide attention in a small area, and even developed a considerable number of loyal followers who are waiting for the beer to be sold every year. For a few weeks, I can satisfy my desires very well.

With the continuous expansion and development of Li's Ranch to build a beer brand, it can continue to satisfy its previous loyal fans, and gradually increase its popularity around the world, until finally it completely covers the sales network of all beer brands, becoming familiar to everyone. of international brands.

From this perspective alone, these immediate profits cannot be considered alone.

Lucas also knew that his request could not be satisfied, so he had no choice but to sigh again, even so, but I believe this time next year, this kind of dialogue will still be staged in this office again, as long as this beer can bring His profits are still very high, and he will not give up the possibility of persuading David.

"That's right, you also know that the taste of beer this time has been greatly improved compared to last year. The main reason is because our boss hired a group of professional scholars with high salaries and set up a research group in the ranch. With the support of these scholars and researchers, the brewing process of beer has also been improved. These improvements are indeed very effective in improving the taste and softness of the beer, and making the whole wine taste more mellow.”

Lucas is worthy of being an old fritter who has been ups and downs in the business world for many years. When he heard the opening remarks that David said earlier, he immediately narrowed his eyes. He knew very well that this was the foreshadowing of the price increase, and he couldn't help but start. There is a little bit of calculus on this matter.

If it is to purchase other things, the other party has to raise the price rashly. As a businessman, he will definitely not agree easily. After all, the manufacturer's price increase also means that his profits are further reduced, and the original huge profits will also shrink accordingly. , of course, it can also be compensated by the strategy of raising the price of external sales, but in order to maintain the customers and sales network that have been acquired with great difficulty, it is not a good decision to raise the price rashly.

So now he can only face two ways. One is that his price is still the same, and he uses the reputation of high quality and low price to lay a solid foundation for his own sales network in his country. On the other hand, the price is raised accordingly. This time David's price increase does not have any possibility of shaking his own profits.

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