Losing Money to Be a Tycoon

Yao Bo said with some emotion while playing with the bar-lifting machine: "Although he is not good-looking, he gives people a special sense of intimacy. Unlike other sales, although he has a polite smile, he makes people come naturally. Be alert."

　　 "This is very rare!"

　　 "In fact, when he introduced the shortcomings of the bar lifter at first, I was a little confused, and I didn't know the purpose of his move."

　　 "But in the process of his introduction, I suddenly developed a rebellious mentality."

　　 "The more he doesn't recommend it, the more I want to buy it!"

　　 "After that, I asked him to show me the specific functions of the bar lifter, which greatly strengthened my willingness to buy."

　　 "So I think this sales is not easy! If it is not for the precise control of the customer's psychology, how can it be possible to persuade me in such a short time?"

"But listening to what he said at the end, this is obviously taught by President Pei himself. He doesn't actually have much sales experience himself. This is not surprising. Obviously, there are often Maxima and Bole not often. Sales trained by President Pei The staff is really different!"

　　 Pei Qian: "..."

　　Reverse psychology?

　　 The more I do not recommend it, the more I want to buy it?

　　 Are you... cheap?

　　 Pei Qian was silent for a moment, and said in a weird manner: "I think you should think about why this kind of psychology occurs."

　　The implication is to think about whether your brain is normal.

　　 Sales tell you not to buy, you have to buy, this is not a brain flood, what is it?

　　 Zhou Muyan nodded in agreement: "Really!"

　　 Pei Qian was taken aback, then looked at Lao Zhou with relief.

　　 Sure enough, there are still normal people!

　　 Zhou Muyan obviously also felt that Yao Bo had overreacted, and his rebellious mentality was simply unreasonable and abnormal.

　　 This is obviously good news for Pei Qian!

　　 However, Zhou Muyan pondered for a while, and continued: "Why this kind of rebellious psychology actually appeared is indeed worthy of our reflection."

　　 "Like you, I have a rebellious mentality and a strong impulse to buy."

　　 "If I hadn't bought it and kept it at home, I might have to place an order."

　　 "The reason, I think it is the result of many psychological factors!"

　　 "First of all, Tenda products have always had a good reputation. Whether they are expensive or cheap, they basically have a very unique personality. This has formed a preconceived concept in the minds of consumers."

　　 "Secondly, the environment of the entire experience store is very tall, which has opened a huge gap with other stores. This environment has further strengthened the impression of ‘Tengda’s strong brand’ and ‘products are all high-quality goods’.”

　　 "Again, what you saw and heard after entering the store, including a large number of customers, the transparent service of the salesmen, this kind of high-quality shopping experience, which is different from other experience stores, further strengthens this impression."

　　 "All kinds of factors have superimposed, so that the customer psychology in the experience store has formed a subconscious that'the products here are definitely worth buying'!"

　　 "At this time, sales first introduced the shortcomings or deficiencies of the product, or introduced it from a very objective and fair perspective, which would conflict with the customer's subconscious mind and stimulate the customer to have a rebellious psychology."

　　 "Customers will think this thing is very good, but you keep talking about its shortcomings, what do you mean?"

　　 "This kind of rebellious psychology will prompt customers to "noise" the product and ask sales to demonstrate this product or introduce more of it."

　　 "As the product's advantages are revealed, the previous shortcomings will be all diluted, and it will again conform to the customer's subconscious mind, so that the customer feels very comfortable and feels that they are right."

　　 "So, the impression of'These are fine products' has been further strengthened, so that customers who have not yet purchased this product have a strong willingness to buy!"

　　 Yao Bo nodded suddenly: "Brilliant!"

　　 "Is this the legendary... wanting to catch it?"

　　 "It's just a set of combo punches, it's hard to defend against!"

"But there is also a prerequisite for this, that is, the brand must be strong, and all products must be special enough, the overall reputation must be high, and with such a ruthless storefront, in order to successfully create this kind of rebellious psychology in the hearts of customers. "

　　 "It turns out that the experience shop is so beautifully decorated not only to force the style, but also to have practical meaning in it!"

　　 The two looked at Pei Qian with very admiring eyes.

　　 But the two eyes on Pei Qian's mask were confused.

　　 What are you... talking about...

　　Reverse psychology?

　　 Want to get caught?

　　Don't talk about it, I don't have this idea at all!

　　 This is totally an accident, an accident!

　　 Pei Qian coughed slightly and explained: "You can't say that. There are always some customers who will be dissuaded."

　　To be like what these two people said, then this experience store is a failure!

　　 not only failed to achieve the purpose of persuading customers to quit, but achieved a better sales effect than general sales?

　　 This is too cruel, Pei Qian felt that he couldn't accept it.

　　 Zhou Muyan nodded: "Well, that's right, of course some customers will be dissuaded from leaving."

　　 "But this is precisely the most brilliant place!"

　　 "The characteristic of this set of combined punches is that the person who wishes gets the bait. In other words, the person who doesn't want the bait is not."

　　 "The prerequisite for this kind of rebellious psychology is that Tenda's brand must be highly recognized and subconsciously believed that all Tenda products must be fine products."

　　 "If the customer doesn't look at the bar lifter, the salesman will not form a rebellious psychology when introducing the disadvantages of the bar lifter, but it will strengthen the customer's subconscious mind, and he will not buy it."

　　 Hearing this, Pei Qian breathed a sigh of relief.

　　 It's okay, if you want to say that, the situation is not particularly bad.

　　 There are always some people who will be dismissed.

　　 "But..."

　　 Zhou Muyan's conversation turned: "Tengda is not at a loss for this kind of'unwilling people not get the bait' situation."

　　 "These people didn't like this product in the first place, and didn't plan to buy it. Even if they were forcibly bought by the seller, they would definitely regret it and ask for a refund."

　　 "At that time, not only will there be a series of troubles such as return of goods, but it will also leave customers with a bad impression of "sales fooling me", which will affect the reputation of the entire Tenda Group and destroy the relaxed atmosphere of the experience store."

"Conversely, if sales first clarify their shortcomings openly and clearly, customers who did not intend to buy will feel that the sales are real. What to say is not just to sell in order to complete the performance, but to stand The customer’s point of view considers whether this product is really needed."

　　 "In this way, even if the customer doesn't buy it now, they will leave a good impression on the Tenda brand and the sales in the Tenda experience store."

　　 "When he encounters a new product that he is interested in next time, he will become the group of people who wish to get the bait, and will buy it voluntarily!"

　　 "In the short term, although the customer has been dissuaded, it has left a seed in the heart of the customer. In the next period of time, it will gradually take root and sprout, turning him into a loyal customer."

　　 "This long-term vision is in full compliance with Tenda's consistent style."

　　 "Too clever!"

　　 Zhou Muyan gave President Pei a thumbs up silently.

　　 Yao Bo suddenly said with emotion: "That's it, I know where is the gap between our store and the Tenda experience store!"

　　 "It is not purely about money and investment, nor is it purely about the quality of salespersons and the quality and type of products.

　　 "Although there is a big gap in these aspects, this is not the root cause."

　　 "The fundamental gap lies in the overall synergy!"

　　 "When we consider improving the store shopping experience, we often focus on very one-sided and very simple places."

　　 "For example, decorate the store and change the lights to make the customer's shopping experience better; organize sales staff training to improve their professional skills; change the location and layout of the store to increase the flow of people..."

　　 "But these measures are too one-sided and too simple. Although they will have a certain effect, they cannot solve the problem fundamentally."

　　 "Thank Mr. Pei for providing a new and higher-dimensional idea!"

　　 "Experience stores and stores, as a window for the brand to display to customers, can play a role in many factors."

　　 "The shaping of the brand image, product planning, the decoration and layout of the experience store, how the sales staff promote sales... These seemingly unrelated points are actually closely related!"

　　 "Only by unifying them and taking them into consideration as a whole, can this wonderful chemical reaction be formed, and the experience store can become a part of branding, giving customers the best shopping experience!"

　　 "President Pei, thank you so much, this time to come to the Tenda Experience Store is really worthwhile, I have learned so much!"

　　 Yao Bo couldn't help holding Mr. Pei's hand with both hands, his eyes full of gratitude.

　　 Jinding Group’s stores have been deteriorating in recent years, and it has always been a problem for Jinding Group.

　　 In order to solve this problem, Jinding Group has also thought of many methods, such as decorating stores, training sales staff, digging for sales talents from competitors, and trying to open online stores.

　　 but none of them succeeded!

　　 Although it has improved a bit, it still can't resist the general trend.

　　 I saw Tengda’s experience store today and analyzed it with Zhou Muyan. Yao Bo suddenly understood the gap between Jinding Group’s store and Tengda’s experience store, as well as the crux of his store.

　　 The previous troubled question has been answered, and there is a feeling of seeing the light through the clouds!

　　 Of course, if you know it, you may not be able to solve it.

　　Tengda experience store is so successful, the most fundamental thing is to rely on brand and product strength, if there is no corresponding product strength to support, hastily learning the sales model of Tenda experience store, it will definitely die miserable.

　　 If the quality of the product is not good, then the "false persuasion" of sales will immediately become the "true persuasion", and the sales of the store may be decimated.

　　 Therefore, this model may not be able to solve the current problems of Jinding Group, and may even be counterproductive. After all, Jinding Group’s brand appeal and product power are still far from Tenda.

　　 But in any case, Mr. Pei’s handling at the Tengda Experience Store does show Yao Bo a completely new possibility that has never been considered before.

　　 This is equivalent to allowing him to stand on a higher perspective ~www.ltnovel.com~ to carefully observe the problems of his store.

　　 Even if it can't be solved immediately, it is finally a big step forward!

　　 Seeing Yao Bo holding his hand excitedly, even with a somewhat forgetful expression, Pei Qian fell into a sluggish state.

　　 Is this special?

Originally thought that the training of the sales group was Tenda’s long-term plan. After training, he could spend a lot of money while drastically reducing turnover. That’s why Pei Qian made such a great effort to make Tian Mo recite the sales guidelines and give Tian Mo. Open an experience store to practice hands.

　　 As a result, on the first day of trial operation of this large-scale experience store, it has already overturned? ? ?

　　 Pei Qian couldn't help but remember what Meng Chang said before.

　　 I took a look at the entrance of the experience store and knew that this place would definitely be hot!

　　 Pei Qian was still very unconvinced.

　　 Do you know what's going on in the experience store? Just think it will be hot? Is it too wishful thinking?

　　 Now it is proved that Meng Chang is not wishful thinking, on the contrary, he sees it very clearly.

　　 Wishful thinking thought the experience store would not be popular, it seems that only Pei Qian himself...

　　 Pei Qian couldn't help but look up at the sky, choking silently.

　　, what a sad story.

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