Losing Money to Be a Tycoon

After this spread, the player group covered is also extremely wide.

1000 koi carps will share 10 million;

A total of 100,000 first-level lucky players will receive 300 yuan coupons for a total of 30 million coupons;

A total of 1 million second-level lucky players will receive a 100 yuan coupon for a total of 100 million coupons;

The three-level lucky players totaled 10 million, and each received 25 yuan coupons for a total of 250 million coupons.

The total number of coupons spread out is close to 400 million, in addition to 10 million in cash.

10 million may not cover all the player groups, because the daily active exceeds 10 million, which means that the monthly active is close to 30 million, and the number of players who registered but did not play within a month is even more.

Those who haven't heard that this event will definitely come to participate.

Therefore, the number of players that can ultimately benefit from it may be one-fifth or even lower.

This ratio is also okay.

These coupons do not directly spend the money earned by GOG. After all, the skins in the game are all virtual goods. After they are developed, there will be no subsequent costs.

If it is such a distribution of physical goods, the system will never approve it, because bankruptcy can be issued within minutes.

Even if these skins are not given away, players will not necessarily buy them, so this number cannot be used to directly measure the money Tenda actually spends.

But in any case, this event will definitely greatly dispel the enthusiasm of players to buy skins. Since they are free, the skins they want can be prostituted. Who would pay to buy them?

GOG's income at this stage will definitely plummet, and it will even continue until next month.

For Pei Qian, this is clearly something to be desired.

Before the end of this cycle, make less money, the better!

The less money you make, the easier it is to lose money at settlement.

Pei Qian checked it last and thought the plan was good.

Anyway, the system has passed, and the money has been spilled out. If you can lose money in this cycle, there is no problem.

After planning, Pei Qian gave this plan to Min Jingchao, and asked him to notify the operators of other servers around the world as soon as possible, and make an announcement to warm up early, so that players can hurry up and add friends to prepare, and the event must be done before the end of this month. Finished!

...

...

Wednesday, July 25.

Magic capital.

Zhao Xuming waited at the airport expectantly.

After seeing the familiar figure of Eric, Zhao Xuming immediately greeted him.

"Welcome back!"

After hearing that Eric was about to return to the magic capital, Zhao Xuming was overjoyed.

Fortunately, the ioi national service did not change the person in charge!

Although there was a little friction when working with Eric at the beginning, after such a long time of running-in, Zhao Xuming was very satisfied with Eric being his immediate boss.

After all, Eric is willing to back the pot and never give the pot to his subordinates!

This also means that Zhao Xuming's position is stable, and all the pots are Eric's. If you have the credit, you can divide your own points. How comfortable.

Zhao Xuming was quite worried when Eric left this time. What if Dayak Group changes the person in charge?

Now it seems that a hanging heart can finally be put down.

Nothing has changed!

However, Eric just said to himself: "Mr. Zhao, get in the car."

Eric obviously came in first class and slept comfortably along the way, his suit was appropriate and he was in good spirits.

But there was no happy expression on his face.

Before Zhao Xuming could ask, Eric sighed slightly: "Mr. Zhao, although I will come back and continue to be the person in charge of the Greater China District, I am afraid it is completely different from before..."

Zhao Xuming was surprised: "How do you say?"

Eric took out his mobile phone from his arms: "This is the activity that ioi will carry out on a global scale in the next month."

"The update package and activities have been completed, and you can go online with just one update."

Zhao Xuming was a little unclear and took the phone.

The national service side does not have much say in the specific design and operation activities of ioi. When Eric was in the past, he was still able to say a few words to the finger company. During the time Eric left, Zhao Xuming is equivalent to directly breaking contact with the senior management of Zhitou.

Except for some normal handovers of daily work, there is no communication, and I don't know anything about the next update.

The file on the phone is an overview of the next phase of ioi's global operations.

New hero, get liver tokens, and part of tokens will be given away when krypton gold;

The new series of skins includes several popular heroes with good looks. The price of the skins is 30% higher than that of the original premium skins. You can get a 10% discount when you pack them;

Some additional content such as borders, avatars, trailing effects, and returning to the city special effects have been added. They cannot be purchased directly. You need to do activities, but if you want to get them quickly when doing activities, you need krypton gold;

There is a lottery, randomly drawn skins, the single price is much lower than the price of the skin, but other rewards such as fragments, tokens, expressions may also be drawn in the lottery, and there will be additional rewards after the lottery reaches a certain number of times.

Basically, these are changes.

Zhao Xuming looked stunned: "This..."

Although the content of the activity is more complicated and not all krypton gold activities, as long as you glance at it, you can see that this activity is obviously aimed at making money.

New heroes are no longer unlocked directly, but need to obtain liver tokens. If you want to obtain them as soon as possible, you can get krypton gold; the price of the new skin is also higher than the original skin price.

Although the special effects of the new skin look really cool, the price increase is obviously worthy of in-depth interpretation.

On the surface, 30% of the new skin is not a big increase, because ioi has been competing with GOG, and the skin has long been forced to a level similar to GOG.

Moreover, the new heroes are rich in mechanics, so they need to be unlocked by activities. The new skins are even cooler than the original advanced skins, and they are more expensive. These seem to be forgiven.

But this is a signal, a test.

Players may scold at the beginning, but as long as most players gradually accept this setting, new skins in the future can continue to add special effects, make them more refined, and sell them at higher prices.

Let the skin that had fallen too low before gradually return to the "reasonable level" considered by the Yake Group.

The purpose of Dayak Group is obviously to gradually increase profitability and change the pricing strategy that players have become accustomed to.

If you continue to dig deeper, Dayak Group does not want to fight a price war with Tenda at all.

In the future, if GOG loves to burn money, it will burn money, and if you want to lower the price, the price will be reduced. You do your activities and we make our money.

Of course, this behavior is still relatively restrained. It didn't raise the price of the skin all at once, and there were many heavy krypton gold activities before it came up. Step by step, the players' reaction will be smaller.

This shows that Dayak Group still values ​​the ioi money tree. It didn't think of uprooting it all at once, but first tried to pick up a few golden leaves.

Zhao Xuming also understood the meaning of Eric's words.

Although Eric has returned and continues to be the head of the ioi Greater China District, he obviously no longer has as much autonomy as before. In the future, he will only be an unconditional tool to cooperate with Dayak Group to make money, and can only cooperate with implementation. These krypton gold activities, it is absolutely impossible to actively fight Tenda.

Without those resources for him.

Eric's performance as the head of the Greater China Region is really difficult to satisfy Dayak Group and Finger Company. It stands to reason that it should be replaced.

But Eric is a member of Dayak Group after all. Dayak Group needs to hold ioi in its own hands more firmly, so it has to go beyond the fingers of the company’s senior management to carry out some "micro-management" command, Eric continues to be the person in charge , In line with the interests of Dayak Group.

Zhao Xuming sighed and said: "After this new version is updated, most of us will be scolded to death by the players."

"Hey, I blame Tenda!"

Originally, ioi's prospects should be bright.

A skin sells for 30 yuan, 50 yuan or even hundreds of dollars. Isn't this normal and reasonable?

Heroes need to be purchased. Isn’t it normal and reasonable?

According to the original charging standard, ioi could have grown into a behemoth with an annual revenue of more than one billion knives, and became the ruler of MOBA games.

However, I never expected that GOG was killed midway.

He just used a posture of sharing the same life and losing the world, and reduced the price of skin to the price of cabbage.

Zhitou's company was forced to be helpless. It was because the market was robbed too much, and it was forced to cut prices.

It is difficult for prices that have fallen to rise again.

Originally, Eric and Zhao Xuming should lie down and make money with the help of ioi's Dongfeng, how could they be as embarrassed as they are now.

Eric has no superfluous expressions: "We'll just do it."

The things that the senior management of Dayak Group have already decided cannot be changed.

So, where will ioi go in the future? No matter how they complain, it won't have any impact.

Zhao Xuming nodded slightly, he also knew this truth very well.

"But thinking about the benefits, with ioi's huge size, this curse won't hurt the bones."

"Moreover, it is really conducive to a substantial increase in revenue. Revenue has come up, UU reading www.uukanshu.com bonus will definitely be more."

"Furthermore, Tengda has engaged in two consecutive rounds of activities in the past two months, first the 515 Game Festival, and then Xia Su. Such intensive activities will certainly not last forever, at least for two months, it should not What more big moves."

"It should be safer to produce new heroes and new skins at this node."

Zhao Xuming has an advantage, that is, he is more optimistic and has strong adaptability.

Coupled with his not-so-sticky characteristics, only a large company like Longyu Group can get along well.

The person in charge of Zhitou's Dahuaxia District has changed several rounds, and the strategy has changed several times. Only the person in charge of Longyu Group has always been him, which shows that Zhao Xuming is still very capable.

I created a WeChat public account [Book Friends Base Camp] to send you year-end benefits! You can go and see!

Eric was silent for a moment and said: "From my understanding of Mr. Pei..."

"I'm afraid it won't be that simple."