Losing Money to Be a Tycoon

Thursday, July 26.

In Tenda's game department, Min Jingchao has almost arranged the related matters of this Koi event.

Today we will formally send a notice to inform the specific content of GOG player activities worldwide.

Mr. Pei’s request is to notify the operators of other servers around the world as soon as possible, make announcements as soon as possible to warm up and launch activities, and must ensure that the activities are completed before the end of the month.

Looking at the new round of money burning plan, Hu Xianbin couldn't help but sigh with emotion: "I feel that the competition between GOG and ioi is getting more and more fierce, and Mr. Pei is rather aggressive."

Hu Xianbin has nothing to do recently.

The development of "Mission and Choice" has been completed. The goal of the next stage is to develop "Forever Falling Reincarnation", but according to the requirements of Mr. Pei, the project will be officially approved next month, and it is now in the so-called "inspiration accumulation stage."

Therefore, he has nothing to do, and always pays attention to the situation on GOG.

Although GOG has frequently carried out money-burning activities before, and played hard with ioi, it has obviously increased in frequency recently.

The 515 Game Festival in May, the summer promotion in June, and the koi activity in July, these activities can be said to be wave after wave.

The players just finished cool last month, and then they got cool again.

In fact, strictly speaking, such frequent promotional activities are slightly unreasonable.

Because the normal game rhythm is an overdraft.

Although preferential promotions can greatly increase popularity in the short term, they will also overdraft players' future consumption.

This is like a shopping mall doing a promotion. The business is really good when the discount is on, but after the discounted product returns to the original price, everyone is reluctant to buy it.

For a game, it is best to organize activities in an orderly manner, with a longer interval between activities, so that players will look forward to it and not feel tired.

GOG has burned three waves of money in a row in the last three months, which obviously does not fit this rule.

But everyone knows that there must be a reason why President Pei does something.

This is obviously because the arms race with ioi has reached a fierce stage!

It's like there are two shopping malls. If neither of them promotes, then they make money at the original price; if one promotes and the other does not promote, then the business that does not promote will plummet, and customers will all be taken away by the other.

Therefore, the two sides can only promote together, discounting more and burning more money than anyone else.

This kind of arms race cannot be stopped once it starts, because stopping means that all previous efforts will be lost.

Just like two peerless masters fighting for swords, they must be faster and faster, and the faster they fight for swords, it means that the moment of victory or defeat is not far away.

Now Hu Xianbin feels that Mr. Pei is the peerless master who is getting faster and faster, which is dazzling and dizzying.

Min Jingchao said: "It's really aggressive, but Ioi seems to be in a state where dead pigs are not afraid of boiling water."

In the last summer promotion event, Zhitou did not respond to Tenda's promotional activities, and still spent the entire summer promotion at the original 40% discount.

Although I have received some scolding, it does not seem to have had much impact on Zhitou.

For Tenda, it is indeed possible to dig players by burning money continuously, but there is also an efficiency issue to consider.

Frequent activities will obviously greatly reduce efficiency, which is detrimental to revenue.

After all, after such a long time of burning money, the players who swayed repeatedly have been almost dug by GOG, and the rest are loyal players of ioi.

This kind of player, even if they find that ioi’s activity is a little bit worse than GOG, at most they will be cursed and will not really change the game.

Therefore, the more GOG burns, the worse the effect will be. This is a problem that makes Min Jingchao more worried.

After being silent for a while, Hu Xianbin said, "Don't worry, President Pei must have thought about these issues."

"President Pei must also know that the more money you burn, the lower the efficiency. There must be some special considerations for this arrangement."

Min Jingchao nodded and agreed.

After checking that the time was almost up, Min Jingchao spoke to his subordinates and made an online announcement on the official website to announce the details of this "koi event".

It can't be delayed anymore, it must be as soon as possible.

Today is Thursday. From now on to Friday night, this day will be reserved for players to temporarily add a friend. On weekends, there will be a lottery, public announcement, and money for Koi, and then spread out to one or two. Coupons will be issued to level three players.

The time is relatively short, but it’s a good thing for the players. It’s a good thing to save it, like some activities, to stretch an activity to a month for the sake of heat, and wait for it to smoke.

At this moment, Hu Xianbin suddenly said, "Huh? Look at this!"

"It seems that ioi has just updated a small version today!"

Min Jingchao was taken aback for a moment: "Huh?"

Generally speaking, for MOBA games, small version updates are very frequent. Sometimes fixing bugs and adjusting the value are all considered minor version updates.

Min Jingchao has been paying attention to the situation on ioi, knowing that they don't seem to have any major version update plans in the near future. Only a new hero and a new set of skins seem to be online recently.

This is not a big update.

But seeing Hu Xianbin's slightly surprised expression, things are obviously not that simple.

Min Jingchao took a quick glance at the update announcement of the new version of ioi, and her eyes widened slightly: "This..."

"Isn't this hitting President Pei's muzzle?"

Hu Xianbin nodded: "That's why I was so surprised, President Pei is simply a god-level prediction!"

"If you follow the thinking of ordinary people, there have been activities in May and June, and there will be no more activities in July."

"Without comparison with GOG, this version update of ioi will not cause much opposition."

"But now, it happens to be in sharp contrast with our activities!"

If GOG does not do any activities this month, then ioi's activities will be scolded at most, and it will not be a big problem.

After all, although some of ioi's activities are krypton gold activities, there are also some new content that is obtained daily by the liver. Although the food is slightly ugly, it does not cause general disgust among players.

But when compared with GOG's activities, it's not like that at all!

It can be said that if the two activities of GOG and ioi did not collide, then there would not be much impact.

But if they happen to collide, the impact can be great!

Hu Xianbin admired it very much: "From this point of view, President Pei knows the Finger Company and Dayak Group very well. Only through some clues, he fully knows their next plans!"

"That's why I specially arranged this Koi activity and intercepted it halfway, giving Ioi a heavy blow?"

"What are you waiting for? Make an announcement immediately!"

"This event must be as lively as possible!"

The two instantly understood why Pei always had to engage in activities so frequently in a short time.

Obviously, Mr. Pei has already spotted the opponent's flaws, and believes that the critical time to distinguish the victory has arrived, so he hastened his move and prepared to complete his work!

Could it be that this is President Pei's terrifying insight?

...

At this time, Pei Qian is in the office, checking the commission effect of this month's publicity plan.

As expected, the publicity effect in the first half of the month was very poor and the set goal was reached; but in the second half of the month, ascended to heaven on the spot without any extra commission.

"Hey, this can only be done."

"I tried my best."

Pei Qian sighed silently. He wanted to give Meng Chang more commission, but the difficulty was too high.

The popularity of DoubtVR glasses can last for two weeks, which is already quite difficult.

The explosion of VR glasses behind can only be said to be unexpected and reasonable. Pei Qian anticipated the possibility that the glasses would become popular, but he never expected it to be so popular.

Fortunately, DoubtVR glasses did not affect the settlement of this cycle.

According to the current situation, the settlement of this cycle should be relatively stable, and the conversion of hundreds of thousands should not be a big problem.

The specific amount depends on the income of each game next Monday and the specific amount of fixed assets at the time of settlement.

For Pei Qian, this is no longer a problem that can be corrected by manpower, it depends on God's will.

"I just don't know what Meng Chang thinks about this propaganda plan..."

The only thing Pei Qian worried about was this.

The operation was as fierce as a tiger, and in the end only got the guarantee commission.

Would Meng Chang feel that he was getting a commission from the black box operation?

Do you think that even President Pei can only get a guarantee commission, and he is even more useless?

What if Meng Chang doesn't plan to abide by the agreement?

Just thinking about it, there was a knock on the door outside the office.

Meng Chang is here.

"Sit down, take a look at the details of this month's publicity effect."

As Pei Qian said, he passed the laptop to Meng Chang while observing his expression.

It will not be until the 31st next Tuesday, so strictly speaking, the final result of the propaganda plan will be considered settled by then.

But in terms of the current situation, it is unlikely that DoubtVR will suddenly break any negative news in the next few days. The results of the publicity have been confirmed, and the commission is unlikely to change.

Moreover, the 31st was also the day of settlement. Pei Qian didn't want the two things to come together, so he called Meng Chang in advance to correct the promotion effect this month.

Meng Chang took the laptop and took a quick glance.

Obviously, this result is exactly the same as he expected.

"President Pei, I have no problem."

Meng Chang said, handing back the laptop.

Pei Qian was silent for a moment and said, "Then do you still want to leave Tenda?"

Meng Chang shook his head: "I was irrational before. I have now decided that I will continue to serve as the head of the advertising and marketing department in the future, learn your propaganda skills from Mr. Pei, and never disappoint your expectations!"

Pei Qian doubted: "Really?"

Meng Chang nodded, very sure: "Really!"

Pei Qian looked at Meng Chang thoughtfully, trying to judge the authenticity of his words.

It stands to reason that Meng Chang's statement is very much in line with Pei Qian's previous expectations, and it should have made him very satisfied.

Meng Chang will continue to stay in the advertising and marketing department as the person in charge, learn publicity skills, work hard to do counter-propaganda, reduce product popularity, get more commissions, and help Pei Qian lose more money. A win-win situation.

just……

Pei Qian instinctively felt that something was wrong.

It seems that this transition is a bit too blunt?

A month ago, Meng Chang still wanted to run with his nose and tears. A month later, he was very determined to continue working hard at Tenda.

Even though Mr. Pei's demonstration was done during this period, Mr. Pei only helped him get the guarantee commission!

It's just a guaranteed commission that made him change his mind from wanting to go to despair?

This reason seems to be insufficient.

But Pei Qian thought about it, and felt that there were no other possibilities.

Meng Chang decided to stay, definitely to get a commission.

Since it is for commission, then we must find ways to do negative publicity to reduce the popularity of the product.

Whatever you think, it will be beneficial to you.

So Pei Qian thought about it and felt that although there were a little flaws, the overall situation was still good, and there shouldn't be a big problem.

Thinking of this, Pei Qian nodded: "Well, just figure it out."

"Go back these few days and take a good rest. Starting next month, we will have a new publicity plan."

Meng Chang nodded: "Good President Pei."

...

Watching Meng Chang leave, Pei Qian stretched out in the boss chair.

In this cycle, everything that should be done has been done, and how much money you can lose next depends on God’s will.

To send benefits, go to the WeChat public account [Book Friends Base Camp], you can receive 888 red envelopes!

"Huh, has the announcement of the Koi activity been issued?"

"I'll also sign up."

Pei Qian happily signed up for himself.

After all, if the koi can be drawn, the highest prize is 100,000!

Of course, this probability itself is very low. The total number of global players participating in this draw is estimated to be 40-50 million, and there is only one Koi with the highest prize of 100,000.

The probability of one in tens of millions, if it happens to be drawn by Pei Qian, it would be quite illusory.

It is estimated that when the time comes to tell people that this is not a black-box operation, no one will believe it.

Pei Qian didn't expect to win the lottery, even as the denominator? The focus is on participation.

If it’s true, then it’s pretty good.

He paid 100,000 from his own pocket, and got an unlimited burn amount of 10 million for the system, and then he won another 100,000.

Isn't this the formation of a perpetual move, a system of 10 million yuan of funds for useless prostitution?

Of course, this kind of thing is just to think about it.

Although Pei Qian was very confident in his luck, he discovered that his luck always seemed to take effect in some useless places. When it came to personal property issues, his luck was completely unsuccessful.

After signing up, Pei Qian took a look at the players' comments on the event.

"Everyone, hurry up and add friends to each other! If you get the koi quota but can't finish it, it will be embarrassing!"

"Add me, add me!"

"This event is too exciting! There will be events every month for three months, so cool!"

"Let me lower the winning rate!"

"In fact, it would be nice to get a second-level reward. I can use several skins for nothing."

"It's so happy to be a GOG player! Look at the activities next door, it's a laugh!"

"Ioi players are already envious."

"The few die-hard ioi players I know couldn't help it this time, and picked up the GOG account they created before."

"No way, ioi's event is a bit ugly, and it will be even more ugly when compared with GOG!"

The front is pretty normal, basically asking for friends.

The number of applicants will not change much, and the winning rate of becoming a Koi will not change. But if Koi wants to distribute the coupons to the lucky players, it must have established a friendship before the draw.

If you win a 100,000 bonus, you can give coupons to 100 lucky players. If the total number of friends is less than 100, wouldn't it be embarrassing?

Therefore, adding more friends in this day's assault is convenient for people and yourself, and the probability of obtaining coupons will increase.

But the painting style behind is not right.

Pei Qian was a little puzzled, why did he get to Ioi again?

What do you mean by "ioi's event is a bit ugly"? Isn't Eric not in the country at all, where's the new activity?

With confusion, Pei Qian clicked on ioi's official website to check the updated content of the new version.

A few minutes later, Pei Qian opened his eyes wide in disbelief, and some of them were speechless.

"What about chicken feathers!!"

"It doesn't matter if you don't follow me to burn money, how did you start the money-raising activity?"

"..."

"Even if you are doing money-making activities, don't do it now! "UU Read www.uukanshu.com!"

Pei Qian was completely speechless, it was a coincidence!

Did the finger company have a brainstorm? Do you have to do this before I settle?

Isn't this a coincidence!

Pei Qian thought that Ioi would have been pretending to be dead from now on, so he wanted to take the time to empty all the ammunition in stock, so as not to affect the settlement. Unexpectedly, Ioi took the initiative to get to the target!

Eric! You are so miserable!

Pei Qian felt a little uncomfortable for hurting his good brother by mistake.

But he couldn't help it. It was impossible to stop now, because it was at a critical moment before settlement.

Even if you want to release the water a little bit, there is nothing you can do!

I can only continue to make heavy hands with tears...