Losing Money to Be a Tycoon

Lin Wan continued to seriously experience the game.

Although I still can't like this type of game, in order to complete this historic initiative and witness the birth of a new game mode, Lin Wan still decided to bring enough professionalism.

As a designer, even if you don't like the type of game, in order to complete the work, you must work hard to play it and understand it completely!

"Well? I've got a day pick!"

On the screen, Lin Wan's game character suddenly glowed with gold, and the entire model expanded two or three times. It was like a giant in a group of players.

This is a performance drawn by the selection system. At this moment, Lin Wan ’s game character ’s combat power has skyrocketed!

Lin Wan immediately began "serious work" and rushed into the battlefield to kill.

About half an hour later, the national war was over.

Ye Zhizhou knocked gently on the door to discuss something with Lin Wan.

He had been there before and saw that Lin Wan was seriously studying the game, so he didn't bother to bother, and came back after the end of the national war.

"Director Lin, I want to talk a little bit about the promotion."

"Although it is still more than a month before the game is actually made, the propaganda must be prepared in advance."

Based on previous research and development experience, Ye Zhizhou and Wang Xiaobin felt that they were almost ready to publicize the plan.

Lin Wanyi said: "Ah? Is it so early?"

In her impression, Tengda seems to be a game limit some time after the publicity effect appeared, and then instantly burst into flames.

Lin Wan has always felt that this is the game's normal.

But then I thought, maybe it was just because I didn't know.

Performance-style announcements like "Game Producer" are obviously arranged by President Pei long ago. The publicity effect is a matter after the game goes live, but preparations for the publicity work must have already been done.

Thinking of this, Lin nodded and said, "OK, how do you plan to publicize?"

Ye Zhizhou thought about it: "According to the original experience, the best way is to buy webpage ads and video website ads, just click the type that automatically pops up the game window ..."

Lin Wan frowned subconsciously.

It's too low.

This kind of psoriasis advertisement on the web with dog heads selling dog meat has always been hated by Lin Wan, but now his own games rely on this promotion?

resist!

Ye Zhizhou added: "But the problem now is that our game is micro-end."

"Even if the window pops up, players who want to play our game need to download a small installation package, which will greatly reduce the click conversion rate of our game."

"This is a very serious problem and it is difficult to estimate the consequences."

Lin Wan was a little speechless.

Meaning, even if this kind of low and annoying propaganda is not necessarily easy to use?

Lin Wan thought for a while: "This question, I ask President Pei for suggestions."

Ye Zhizhou was very happy: "This is the best!"

Pei Qian said before, if there are any problems in the process of game production, just listen to Director Lin.

Ye Zhizhou and Wang Xiaobin did the same. After that, some minor issues in research and development were discussed internally, and Lin Wan came to the idea.

However, if you encounter some questions that everyone is unsure about, you must still ask Mr. Pei.

In terms of propaganda, everyone didn't think of any good way, so I just asked President Pei.

With a little hesitation, Lin Wan sent a message to Pei Qian, asking about the promotion plan of "The Enhanced Version of the Bloody Song of War".

What if President Pei doesn't have any good publicity?

After all, after changing from web games to micro-end games, the type of this game has changed, and the traditional publicity methods are not necessarily good.

Even Mr. Pei, I have to consider a few days to get a reply, right?

However, within a few minutes, Pei Qian responded.

"Wait a minute, I'll send you a copy."

Five minutes later, Pei Qian sent a document.

Lin Wan opened the document and watched with Ye Zhizhou.

The promotion plan given by Mr. Pei is very simple, and the bombing of advertisements!

It ’s still traditional to place ads on web pages, video sites, and more.

It looks no different from the original propaganda method.

However, the propaganda plan given by President Pei even specifically requested that he spend money to find stars to wear cos costumes for shooting, and specifically stated that the Hong Kong and Taiwan film stars must read the advertisement in person, even the content of the advertisement had been written!

"Hello everyone, I'm xxx, I played a lot of dramas, but the game, I only play" Blood War Song Power Enhanced Edition ", a fair game, so that everyone can experience the thrill of the local tyrants, come to earn, come late Battlefield, I'll be your brother! "

"Xxx packs" Blood Warsong Enhanced Edition ", this game is so fun, I missed you have to wait for 120 years!"

"The new version of the ship that Jisili has not saved. It takes three minutes to experience. Li will do the same for me, and I love the game!"

...

And so on.

Lin Wan and Ye Zhizhou were aggressive on their faces.

Close the document and reopen it again.

I thought it was the wrong way to open it!

Ye Zhizhou felt that he had completely lost his mind.

Mr. Pei sent a copy so quickly, apparently with a long history.

Perhaps this propaganda method was something he had thought about early in the morning.

But why choose this type of publicity?

These lines ... are very low at first glance!

Afraid to be scolded?

Ye Zhizhou feels that "Blood War Song Power Enhanced Edition" is not a gold game now, it can be said to be a game of conscience, we have all been washed!

Now that it's washed white, why do you still have to do this kind of advertising, isn't this pouring dirty water on yourself?

If there is traditional money-making, then this kind of publicity is really good.

Because the theme players of page games are local tyrants and coal bosses, they all prefer Hong Kong and Taiwan movie stars, and the advertising words are written very directly, which should be easier to live their favor.

However, the main target group of "Blood War Songs Enhanced Edition" is not long ago those tyrants!

What's more, this kind of publicity method looks very earthy and outdated. Even if it is judged by the advertisement of general web games, it is quite low ...

It's over ~ www.ltnovel.com ~ I don't understand what Pei always thinks!

Ye Zhizhou looked at Lin Wan with a questioning look.

Lin Wan is also thinking. Obviously, her rejection of this advertisement is much higher than Ye Zhizhou.

However, she knew President Pei better than Ye Zhizhou.

After thinking about it for a long time, Lin Wan nodded slightly: "I see."

"Pei ’s goal was to make players no longer be slaves to money, in order to reverse the taste of players!"

"That is to say, when promoting, it is necessary to attract the target players of the gold game as much as possible, so that this game can be used to reverse their consumption concepts!"

"For this reason, Mr. Pei did not hesitate to use this low-looking publicity method, even risking the possibility of carrying infamy, in order to allow more traditional page game players to come to the game."

"This is going against the sky, even if it is misunderstood and ridiculed by everyone?"