Losing Money to Be a Tycoon

Pei Qian waited for a few minutes, but Lin Wan did not raise any questions there, knowing that it was done.

In fact, Pei Qian himself is very clear that the advertising plan he gave is really the best publicity plan for traditional page games.

Can not be said to be the most cost-effective, but the effect is certainly not bad.

For page games, the most cost-effective solution should be to directly grab the material of other games, or engage in some inexplicable sand sculpture videos. Anyway, how can I convert as many clicks as possible.

For example, "I am constantly bathing, where is the oily world".

However, it is actually illegal to do so, and art resources cannot be used arbitrarily, otherwise it will be accurate.

Pei Qian must not do such illegal things.

Therefore, I can only hire stars.

Traditional page games are aimed at middle-aged players, successful people with a lot of money, private entrepreneurs, coal bosses and the like.

These people will like Hong Kong and Taiwan movie stars, and they don't care much about the game screen. They have a lot of money at the same time.

Therefore, shooting advertisements for these people really looks like this.

The selection of Hong Kong and Taiwan stars will increase the appeal and affinity of this crowd. At the same time, various slogans will also use the most concise way to highlight the selling point of the game for the target player group.

For example, selling equipment to make money, free trading, national warfare, etc., are all content that page game players are keen on.

It is actually a very cost-effective thing to say these highlights as much as possible in the advertisement. It is simple, effective, and can produce excellent brainwashing propaganda effects.

That being the case, why did Pei Qian shoot this ad?

The reason is very simple. The publicity audience is wrong, no matter how good the effect is!

From the beginning, this publicity plan has attracted traditional page game players and been spurned by ordinary players.

The name "Blood War Songs Enhanced Edition" is the same.

In this way, it costs a lot of money to advertise. Although the influence is there, it attracts a large number of traditional page game players.

The characteristics of these people are that they don't care about the game screen, in order to save money and collect younger brothers in the game, and enjoy the feeling of the stars holding the moon.

However, what is the current version of "Blood War Song Enhanced Edition"?

It's almost unbelievable. Everyone can only buy physical medicine. The one who kills the Quartet on the battlefield is the lucky one selected by the selection system ...

Even the form of the game itself has been changed from a traditional web game to a micro-end to improve the picture quality!

In other words, these people have to wait to download the client and cannot play immediately, even their office computers may not be able to bring the game, and the improvement of the game's picture quality is not very sensitive to them ...

They find that this is not the kind of game they want, and they will definitely scold them away at a speed of light.

Can this game be cool?

Spending a lot of money to find stars to advertise and put on major websites, but the publicity effect was not good, and players lost ...

Definitely!

And who should be the true target group of "Blood War Song Enhanced Edition"?

It should be some student party or office workers who have little money, or ordinary players who like the traditional page game mode, but do n’t have enough money to rebuild, or some traditional end-game and mobile game players can also be included.

The problem is that most of these people will be dismissed by the name and advertisement.

Just as Pei Qian could make these advertisements backwards, but he never thought about playing in the past.

Therefore, there are no major problems with the game, and there is no major problem with the way of publicity.

But the game itself and the promotion method are aimed at different player groups, which is a big problem!

Coupled with the huge investment in the game itself, it will cost at least seven or eight million to develop and advertise together. With a limited number of players and a single payment point, even if a group of players inflows, it is almost impossible to recover. Cost.

Pei Qian breathed a sigh of relief. It seems that the game side of Yang Yang can be relieved for the time being.

Next is the development of Tenda's "Back to Shore".

Two days ago, Pei Qian found that the end was actually writing the official novel "Back to the Shore", which really scared him.

After experiencing the previous incidents, President Pei is now always on high alert, and he won't let go of the wind and grass.

Therefore, this time the serialization of the official novel "Back to the Shore" was never concealed from him.

But after reading the reader's feedback, Pei Qian was relieved a lot.

The development of the end point is still very slow. Although some authors have been attracted by the excellent attendance conditions, after all, the content of the library is too poor, so the growth rate of new users is worrying.

So far, there are only over 2,000 people living at the end of the day, and it also includes the kind of saying goodbye forever at a glance.

However, even so, there are still hundreds of people who have seen the official novel of "Back to Shore".

Because this novel hangs on the prominent position of the homepage of the website, most netizens will see it when they come in.

However, below this novel, it is all negative reviews.

"What you write, I don't understand."

"I haven't seen who the protagonist is after watching three chapters!"

"Everyone is spreading the world view? It hurts."

"Anyone at this level can go to the homepage? How much spam does this site have?"

"" Going Back to Shore "? What junk name is unknown?"

"I strongly suspect that this is the work of related households! So many books are much higher than this level, and I have not given such a good recommendation."

"If it is a related party, it proves that this website has no future!"

The game "Return to the Shore" is still under development, and there is no publicity at all, so there is no hype at the end to announce that this book is the official novel of the same name, "Return to the Shore", and there is no popularity of Tengda.

The original intention of Ma Yiqun and Zhu Xing'an was to send official novels to entertain themselves, and by the way, you can hear the real feedback from players.

If all of Tengda's brain powder is viewed, it may start to blow awkwardly regardless of the content. At that time, rainbow farts may blow the horses and Zhu Xing'an to a stun, and they will not be able to maintain an objective mentality and affect the subsequent plot content.

As a result, reader feedback should not be too real ...

Pei Qian also flipped through the two chapters of the novel and found that the readers were right.

Zhu Xing'an and the horse group were scolded without any injustice ...

This book was written by Zhu Xing'an. Others are responsible for putting forward ideas and opinions.

A group of horses manages the website. They don't have much time to create, and he feels that his thinking is deeply affected by the web. It may be off by writing, so he assigned this task to Zhu Xing'an.

However, Zhu Xing'an has absolutely no foundation in writing web articles. Writing an official plot worldview naturally targets some foreign game plots, including some original 3a masterpiece novels, official settings, and so on.

Yunshan mist cover, confusing.

The written thing is completely fine for use as a plot copy. It can be posted on the web site, which looks out of place ~ www.ltnovel.com ~ This official novel is hung up on the homepage of the end site, and I do n’t know how much to dismiss reader.

Many new readers come to the website, the first time is definitely to open the book in a prominent position to see, because the book in this position often represents the highest level of the website.

Let ’s take a look.

Dismissed on the spot and will not open a second copy.

Pei Qian silently observed all this behind the scenes, and couldn't help but secretly rejoice.

Very good, the end did not disappoint my expectations!

A group of horses with a first order of 30, plus a group of laymen who understand the web as 0, this result finally met President Pei's expectations!

As for the fact that the official novel "Back to the Shore" is hanging on the front page, Pei Qian does not intend to manage it anyway. Not only has the novel not played any role in diversion so far, it has also persuaded a large number of readers.

It's simply merit!