Losing Money to Be a Tycoon

"Ding."

The phone beeps the chat software.

Pei Qian is facing a fierce battle on the big TV. After this battle is over, he puts down the handle and picks up the mobile phone.

It was Coach Yaling who sent today's "Training Achievements Report".

Regarding the DGE club, although Pei Qian felt that being unable to participate in any official events has completely cut off the possibility of his back stabbing himself, he still did not relax his vigilance in the principle of not being afraid of 10,000, just in case.

In addition to administering compensations disguised as assistant coaches in the club, Pei Qian also arranged double insurance.

It is to let Coach Yaling send the training results of her team members every day to supervise the work of the coach!

Of course, the so-called training results are not how many training matches have been played today, and the players have improved a few ranks, but the photos are sent.

After training every day, these Internet-addicted teenagers have to take pictures with tight-fitting fitness clothes, and Pei Qian will use these photos to test the results of Coach Yaling.

The logic is simple:

All of these internet addicted teenagers spend a lot of time and energy on fitness training, and they are exhausted every day after training, don't they have no physical training?

To check whether they are training seriously, the method is very simple, just look at their body changes.

After all, things like fitness are the most lazy. It may not be noticed in a short time, but as time goes on, all the efforts you make will be manifested in your figure.

Of course, there is a difference between people's physiques. Some people exercise muscles after just two days of exercise, and they rebound quickly after two days of relaxation. Some people have a long time to practice and they are very slow.

But in general, fitness is a reward and reward, which is fairer than most things in the world.

And Pei Qian wants to use this to supervise the DGE fitness club, oh no, the DGE e-sports club!

Looking at the photos one by one, Pei Qian nodded frequently.

Well, the effect is almost immediate!

It can be seen that Coach Yaling is very dedicated and did not touch the fish and paddling. Have these Internet addiction teenagers been trained well, one by one, the biceps and pectoralis muscles are bulging, including the chest The phenomenon of humpback has also been greatly improved.

I can rest assured that!

Pei Qian put her phone aside, a little proud.

After these players retire, maybe they can also arrange for them to work as fitness coaches in the hosting gym, which solves the problem of re-employment for e-sports players.

This advanced model is far ahead of other clubs in the industry.

so perfect!

...

...

Saturday, May 28.

Hosted gym flagship store.

Guo Licheng has just finished training. He wipes his sweat with a towel while doing stretching exercises after training.

Another coach came together: "Coach, I'm asking you something secretly?"

Guo Licheng nodded: "Old man, just talk about something."

Coach Bian looked around at no one, and whispered, "It seems that there are fewer new students recently?"

Guo Licheng is a real person and never thought of concealing this. He said truthfully, "Yeah. Our fitness meals have gone up in price again. They were already expensive. Now each meal has increased money. Those who are shy in their pockets Customers are of course even more reluctant to sign up. Moreover, the departure of Coach Ya Ling also had a certain impact ... "

The side coach whispered, "So how long do you think our gym can be opened? Just like this loss method, the boss must be anxious in another month or two, right?"

Guo Licheng's expression was calm: "Who knows? Anyway, based on my observations, I didn't feel that the boss was giving up, but I was more motivated. Besides, those branches are much worse than ours, and we must close them first A few shops. "

The coach's voice was lower: "So, have you considered the situation where all the stores closed together?"

Their voices were getting lower and lower. After all, they talked openly about the loss of their own gym, and also discussed which store closed first. This was too morale to preach.

Guo Licheng picked up a dumbbell in his hand and gave it to the coach. The coach immediately noticed, pretending that he was practicing, in fact whispering to Guo Licheng.

Guo Licheng whispered, "We are old friends who have known each other for a few years. I'll tell you the whole thing. You don't want to spread the word."

The side coach nodded: "Of course."

Guo Licheng's eyes were firm: "I think this gym will definitely make money, it's just a matter of time. All this is in the calculation of the boss."

The side coach showed a surprised expression: "Really? Then tell me, what plans does the boss have? Why do you think this gym will be profitable?"

Guo Licheng sorted out his thoughts and said, "On the surface, the gym is really bleak. Recently, there are fewer new students when the price of fitness meals has increased. This is all a bright matter and everyone can see it."

"But have you noticed that a few of the regular veterans have fully accepted this model, and the effect of fitness is extremely significant?"

The side coach froze for a moment, thinking about it: "Well, it seems to be true. However, the personal trainers I have taken at other gyms have also made rapid progress, which is nothing."

Guo Licheng shook his head: "It's wrong, the key lies in the proportion. You used to be a personal trainer at another gym. How many trainees did you train well and make rapid progress? Very few, right? But here, all insist The students who come down have made rapid progress! Can this be the same? "

The side coach froze for a moment, then suddenly said: "Oh, yes!"

He thought about it and said, "It's no wonder that we are here to compose a fitness plan and force a healthy meal. Fitness is plain, just hold your mouth, stretch your legs, eat three points, eat seven points, practice and eat. If it can be guaranteed, as long as it is a normal person, it will work out! "

"Although the price of fitness meals has risen now, the taste is better and it is easier to stick to it."

Guo Licheng nodded: "Yes, I just want to say this!"

"Our gym is indeed underpopulated, and a large number of people who are unable to persist are persuaded. But those who can persist, without exception, all have an immediate effect! That is, we wipe out all those who cannot persist Anyone who stays will definitely be effective! "

"Think about it, in the long run, this is a golden signboard!"

"What training class is the most popular? Guaranteed class! People now are not afraid to spend money, they are afraid that spending money is ineffective and the money is lost. Just tell everyone that spending money will definitely improve, even if it is more expensive, there will be someone Come. "

The side coach frowned: "But in our current situation, it is not too popular."

Guo Licheng said: "Because word-of-mouth hasn't spread! Do you think about how long it has taken us since we opened?"

"Wait for our first group of members to see a real change after a few months of fitness, even some fitness babies have also completed fitness goals in our gym that have not been completed before, and this word of mouth effect naturally stands up ! "

"Combined with the name of our gym,‘ host gym ’, as soon as this reputation spreads, are you afraid customers will not come?”

"The reason why Pei opened a branch when the flagship store still has a huge loss, must be because of seeing this phenomenon, I feel that the core members' fitness habits have been established, and the expected brand effect has begun to appear, so Only then decided to open a branch! "

"Otherwise, such a smart person like President Pei will continue to lose money even though he knows that he will lose money in opening a branch? It doesn't make sense. He must have seen the prospect of profit!"

The more the coach heard it, the more it made sense, and nodded frequently.

"Then, coach Coach, when do you think this word of mouth will stand up, and will our gym be hot?"

Guo Licheng thought for a while: "It's hard to say. Natural heat spreads too slowly. But Pei is always a master of marketing. Maybe he thinks that when the time is ripe, he can find any opportunity to publicize it, and it's on fire. I'm special I have learned that Tenda ’s Internet cafes and installed equipment business were originally unknown. Suddenly, the marketing went viral. I think that most of Pei is ready to do it again. "

Bian coach Xinyue was convinced sincerely: "So it is. If it wasn't for your interpretation of coach Coach, I don't know that our boss thinks so much? I can only say that people should make a lot of money!"

"But coach Coach, you can see so much, it's not easy! No wonder the boss chose you as the manager."

Guo Licheng shook his head: "This is not a commercial vision. It is far worse than Pei. I just made a reasonable inference based on my understanding of the industry and happened to meet Pei's ideas."

"I thought about it, and this may not be a coincidence. If a business model wants to be popular, it must solve the pain points of the industry."

"What's the pain point in the fitness industry? It's the distrust between customers and the gym. This distrust is simply ingrained."

"Customers don't trust the gym. They think that the gym sells cards and classes every day, just to lie to their own money, and don't want to talk to the coach at all;"

"Coaches don't trust the gym, carry a bunch of marketing indicators, and don't think about bringing students or training well;"

"The gym doesn't trust customers, so it feels like one is one, and it doesn't matter what it is."

"You talk about it, the three parties don't trust each other, can this be all right?"

The side coach nodded: "Yeah, or a lot of people have left the industry!"

Guo Licheng continued: "But President Pei's model immediately eliminated the distrust of the three parties!"

"Customers do n’t think that the gym is cheating money. They are clearly priced and child-friendly, and they definitely guarantee your training results. Coaches train and guide trainees without worrying about how to sell lessons all day long. I don't like coaches anymore; the gym doesn't take customers as chives. "

"You see, everyone benefits in this model!"

"As far as the results are not good, it is because the establishment of trust requires a process and takes a certain amount of time. Isn't it natural that time is up when trust is established and making money?"

The side coach nodded again, but soon got a new confusion: "That's what you said ~ www.ltnovel.com ~ That's a great thing. Shouldn't it be preached, why can't we spread it?"

"Let's tell others quickly and let them build confidence in the gym!"

Guo Licheng whispered, "What do you want! The boss has a plan, but it does not mean that the plan has a 100% success rate. In case it is not successful, you say it with a big mouth, and the boss must not give you small shoes? "

"Shut up and watch honestly, isn't it good to blow your boss later?"

The side coach seemed to be so reasonable.

Think about Yang Xiu in history, he always likes to talk about the boss' intentions with his mouth open, isn't he cleaned up? How can a boss like his subordinates to be smarter than himself?

Coach Bian's expressive look: "Okay, coach Coach, you can, EQ is rising!"

Guo Licheng waved his hand: "Hey, what emotional intelligence is rising, like you, I like this place too much, of course I don't want to see it yellow."

Coach Bian deeply agreed: "Well, yes! Then let's keep a low profile and wait quietly to watch the magic operation of the boss!"