My Strength Does Not Allow Me to Low-key

I opened a new book "Starting from a Superstar", everyone help collect it, and give me some recommendations!

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Put a carefully prepared VCR on the big screen, introducing the history of the company’s founding, the current achievements, how many branches it has opened, the characteristics of the meals, and the production process of various meals, and finally the picture of the customer flow of each store , And finally emphasized the special features of their meals, the taste is good, and the portion is sufficient.

This is not what they said, but edited the evaluation of many food shows, many interviews with random passersby, and deliberately added publicity clips that can make anorexic patients fall in love with food.

With such a release, even the merchants who did not know the manufacture of celebrity chefs before have a preliminary understanding of their store.

Then there are screenshots of some netizens leaving comments on the Internet. In this Internet age, such publicity methods are also indispensable. The main purpose of this stage is to strengthen the impression of their brands in the minds of investors through the reputation of customers.

I have to say that this Xuanguang VCR is very thoughtful, even if it is a merchant who didn’t know much about the famous chef manufacturing before, after seeing this Xuanguang VCR, he was deeply impressed by the famous chef manufacturing chain. , And the merchants who have done an understanding before, are more confident after seeing this VCR.

Because of these well-prepared merchants, most of them arrived in Bencheng several days in advance. They secretly tracked the several branches of famous chefs. They quietly made statistics on the peak passenger flow at noon and evening. There is not much difference between the data and the official data provided by the famous chef manufacturing, which shows that they are not bragging.

Then comes the link that everyone cares most about, that is, how much the franchise fee is, but when Zhou Jing put the franchise fee of 2 million yuan, the unified specialization fee of 300,000 yuan, advertising and publicity of 200,000 yuan per year, and personnel training of 200,000 yuan. As soon as the fee was announced, it immediately caused an uproar on the scene.

Before coming, many investors and merchants also learned about the recent development of Chinese fast food in China. In recent years, Chinese fast food chains in China have developed very rapidly. It can be said that various brands are blooming everywhere, and new brands are born every year, and there are many every year. It was eliminated, but the common feature of these Chinese fast food franchise chains is that the franchise cost is not high, and the unfamous ones are only 300,000. Adding other messy fees, only 600, 700,000 can be settled, and the well-known ones The total investment can be more than one million.

But your celebrity chef’s manufacturing needs to increase so much. You need to invest 2.7 million to set up a store, plus some miscellaneous expenses, which may cost you three million. Isn’t this too expensive for you?

Some merchants who have done fast food know that this price standard is even on par with Kaifeng cuisine and Golden Arch, but after all, it is an internationally renowned brand that has been made for decades, and your celebrity chef has only just created it for a year. There are so many new stores, how do you compare with others? Why are you so confident?

"This initial fee is too expensive?"

"Yes, with this money, why don't I go to join Kaifeng Cai and Golden Arches?"

"Isn't this a joke? Such an expensive initial fee is not sincere at all!"

"Yes, that's right, let's travel before eating!"

For a while, the merchants in the audience were talking about it. Obviously everyone felt very dissatisfied with the initial fee, but Zhou Jing on the stage was not panicked. In fact, as early as when Xiao Feng and the others set the franchise fee standard, they were very dissatisfied with the initial fee. I had anticipated such a situation a long time ago, and of course, I was prepared for it a long time ago.

"I know you may have some objections to our initial fee standard, but it's okay, please listen to my next explanation. When you entered the venue before, did you take our brochure? Okay, please turn it over. Go to page 6. Please see, here are some data, these data are the basic turnover of ten branches of our famous chefs in Bencheng. Normally, the net profit ranges from 10,000 to 10,000, especially during special periods or holidays. For example, the tourist season, or Children’s Day, is 20,000 to 20,000. I believe that you have done surveys before. Whether my data lies or not is clear to everyone."

Seeing this data, most of the merchants here don’t say anything. Such data is the core secret of many businesses. Generally, they won’t talk about it. But the famous chefs are really conscientious, so I show them all this data for everyone. Look, and since people dare, it's definitely not a flicker. Even though there may be some moisture, the moisture should not be large.

And this data undoubtedly dropped a big bomb in the minds of the investors who came to invest. Everyone knows that celebrity chefs make money, but no one expected to make money like that.

The net profit can exceed 10,000 per day. Such a store asks for 3 million, which is really not expensive. According to their profit standard, wouldn’t it be able to recover the cost in a year? There is still such a lucrative business this year?

And some of the merchants who have joined the fast food chain before, the heartbeat is even more intense at this time, what is special, so profitable? It seems that Kaifeng, the best-developed western fast food dish, is not as profitable as her family!

Some merchants who started out as a catering business have made a decision at this time. In the past, when the environment was good, it was not a problem to make a net profit of 70,000 to 80,000 yuan a day. But during this period, you have to worry about it. It’s alive, and it’s still unstable. Today’s business is good, and a competitor will pop up in two days, stumbling you, digging walls, or the government’s ban on public money consumption will be able to beat your restaurant. Back to its original state, how can such a mass fast food be worry-free and stable?

"Of course, the premise of this profit standard is that you own a personal store. If your store is rented, your return period may be longer. Next, please look at the big screen. This is our XXX research company. , Investigating the return on investment, investment payback period and other data of our famous chefs in various regions. It’s just for your reference..."

The merchants really did not expect that this celebrity chef was so caring and considerate, so he even invited a research company to conduct market research in important cities across the country, the local economic situation, the consumption power of the masses, and the possibility of this. The source of visitors, the daily sales forecast of the local store, the investment payback period, and the profitability are all forecasted. These are not estimated for no reason, but a large amount of data is actually investigated on the spot. It is predicted by the horizontal comparison of the industry and the comparison of the advantages of celebrity chef manufacturing.

When these data are put on the screen, the persuasive power is amazing. The merchants who originally complained about the high initial fees for celebrity chefs were silent.

Some of these merchants have seen big scenes, but this investment promotion conference has made them feel a different shock than before. Unlike any investment promotion conferences they have attended in the past, the investment promotion party will only brag B, draw big pie, It's not the same as smashing chicken blood, but people have come up with real data to convince people with reason.

Is this celebrity chef really peculiar in style? How many merchants are eager to hide their turnover well and do not disclose it to the investors, but this one swears it out. He even spent hundreds of thousands on his own to do market research reports for investors. He dared to do so. The boss made by this celebrity chef, either his brain is broken, or he is real gold and is not afraid of fire. He sincerely invites everyone to come. Joined.

This is the first time I have seen such a clear-cut China Merchants Association, even if these merchants are well-informed!

And there is no need to lie. These data can be seen to be not fabricated, because some of the merchants in the audience are not their local chamber of commerce or a member of the local catering alliance. Some of the above data is when they held an annual meeting with them. The data provided by the industry reports I have seen are almost identical, which shows that celebrity chef manufacturing has not cheated at least in terms of research.

The merchants in the audience fell into silence for a while. Everyone was paying attention to the data continuously scrolling on the screen, and then merchants in various regions would take out their mobile phones to take pictures or write down the estimated data in their area according to their needs.

Some familiar businessmen began to whisper to each other, discussing the authenticity of the data in a low voice, and some people simply took out the phone and began to contact the local relationship network to check the data on the screen, and then according to the checked data, the name was compared. The estimated data of this feasible report given by the kitchen manufacturer is used for pre-judgment.

The merchants who couldn’t see the audience~www.ltnovel.com~ began to get serious, and Zhou Jing on the stage was relieved. In fact, what she feared most was that after she reported the franchise fee, some classes would flicker. The hand left, but fortunately, that situation did not happen.

And what she is most afraid of is that these merchants verify the data, to know this feasible report, but Xiao Feng spent another 800,000 when they were preparing to join the investment conference, so that XXX consulting company can speed up the process. It is very detailed. reliable.

In addition to the estimated data on the future turnover of their celebrity chefs, other data on the local turnover and net profit of Chinese fast food chains in major cities across the country are real data.

This is also their killer feature at the investment promotion conference today, because the report is clearly written. The average daily turnover of other Chinese fast food chains in China is 10,000 to 20,000, and the net profit can be kept at about 8%. It can be said that the gap with their celebrity chefs can be increased tenfold. This is the advantage of their delicious taste and economical benefits brought by their celebrity chefs, and the advantages that they bring to fast food restaurants together.

The profitability of celebrity chefs makes such profitability, even if compared with the international big-name fast food chains such as Kaifeng Cuisine and Golden Arch, it still does not fall behind, or even exceeds it.