My Strength Does Not Allow Me to Low-key

I opened a new book "Starting from a Superstar", everyone help collect it, and give me some recommendations!

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As long as the bosses in the audience are not stupid, they have received the most basic nine-year compulsory education, as long as they understand elementary-level mathematics, know how to add, subtract, multiply and divide, and do simple calculations, they can know whether joining their store is worthwhile.

Fortunately for the boss’s insistence at the beginning, otherwise she and Xiaolin felt that they were not sure if the initial fee was set at 500,000, but when the boss called out that the initial fee was set at 2 million, they all thought the boss Is it crazy?

However, the boss insisted that the data will not lie, and the courage to spend 800,000 to find a consulting company to do business research reports is really admirable for her and Xiaolin. This is courage!

Ordinary bosses, when they are not sure if anyone is willing to pay for the franchise fee, how many are willing to spend millions of funds to make investment feasible reports to investors, how can they prepare for such a business invitation and franchise conference? How much sincerity and risk do we have to take?

Think about the investment promotion conferences of other fast food brands. I am afraid that most of them are old routines. Prepare a few beautiful PPTs, full of predictions on the prospects of the industry, and will not provide a few data at all, and then find a good eloquence. Just go on stage to tell stories.

But this kind of situation may be effective in software or high-tech industries, because in such industries, what investors look at is the vision you describe, and they look at your future growth space, so they are called venture capital.

And their catering industry may have done it in this way before, but today, when the physical industry is shrinking, it won’t work if you don’t come up with some real materials and make a unique selling point.

Compared with those venture capitalists, the merchants participating in the investment are nothing but a trifle. Those who engage in venture capital are all predators who invest hundreds of millions of dollars without blinking, and every merchant they face is worth millions of dollars. Or the tens of millions of small and wealthy people are incomparable to those predators who spend money without blinking. If you want such people to pay, you must come up with data that can persuade people.

But now it seems that this strategy is indeed quite good. So far, none of these merchants have got up and left, and even many people are still holding mobile calculators and constantly calculating there.

This situation made Zhou Jing very happy. Obviously these people had listened to what she had said before, and they had all entered their rhythm.

The more serious these people calculate, the more likely it is that they will pay for the investment when they join in a while.

It seems that the previous boss said that it is necessary to make the future positioning of celebrity chefs at the same level as Kaifeng cuisine and Golden Arch. This step is really right.

If not, the pricing standard of the franchise fee this time is low. How will you set the price when the next investment promotion conference will be held?

As the manager of celebrity chef manufacturing, Zhou Jing knows that as long as such fast food restaurants are opened across the country, there is no reason to be unpopular. When the time comes, the second round of investment promotion will increase the franchise fee. It will attract the dissatisfaction of the franchisees, whether they have joined and want to add new investors, or new investors, they will feel that you are sitting on the ground and raising the price.

But at that time, if the price did not increase, the celebrity chef would lose money.

Therefore, it is better to set a high price at the beginning. In this way, as long as they accept it for the first time, they will get used to it. At that time, even if the price is increased, no one will object to it, and even the first batch of merchants to join may still agree.

Because at that time, the more expensive you set the initial fee, the more latecomers will be blocked, so that the first batch of franchisees who have tasted the sweetness of joining, as well as those with capital, are qualified to continue joining More branches, more money, without worrying about too many people competing for the cake.

And these are the consumption and investment psychology that Xiao Feng told them. Zhou Jing didn’t believe it before, but now it seems that Xiao Feng’s words still have some truth. Although they may not be all right, they are indeed taking these investors. In his heart, he found out eighty to ninety.

"In addition, I can provide you with a new idea, as I said before. The net profit of our stores is high because we have many stores, all of which are in our own situation. I believe everyone knows that now When operating a catering business, the rent of the shop will account for the bulk of the cost. Our franchise fee is not low. If the merchants on the scene have financial difficulties, they may wish to merge two or more investments. This can reduce investment risks. , Secondly, someone can provide the store, and someone can provide the franchise fee, so as to ensure that everyone’s income is higher. And the biggest advantage of our fast food chain is that we can provide a source purchase registration system, and we can also provide our own self-made accounting system. The financial system and unified procurement and sales process standards will greatly improve financial transparency, which can also increase the feasibility of everyone’s cooperation..."

Zhou Jing once again presented a concept of cooperation to everyone on the stage. When this concept was thrown out, the merchants who originally thought that the investment was large, but were still a little hesitant, immediately flashed up. Yes, if one invests alone, it feels risky. , The investment is high, can you cooperate with others?

If you do such a small business, the most experienced businessmen fear is to cooperate with people, because doing catering will involve a lot of procurement, finance, etc., which is easy to breed a gray area of ​​disputes.

However, fast food with such a standardized process will avoid such gray areas. The purchase of food materials is uniformly distributed by the merchant. The franchisee only needs to purchase a small amount of consumables locally, so as to avoid someone doing it when purchasing. Hands and feet.

And they said that a financial system can be provided, which greatly avoids the possibility of financial manipulation. In this way, cooperating with other people will really save a lot of worry.

If one party can provide funds and the other party can provide stores, that is the most appropriate. If no such partner can be found, then no one will share one million to invest in such a franchise chain, in terms of their profitability , It’s also a good deal, although the profit is less, but the risk is also low!

What many merchants are thinking at this time is that this celebrity chef is really a conscientious business, and even this is thought of for everyone. This is what really treats customers as God. The service standards and the details of investment promotion are really true. It’s much better than the overbearing stores like Kaifeng Cuisine and Golden Arch.

Of course, Zhou Jing will not tell them that the financial software they provide designed by Katya itself is of course charged, and it will be updated regularly. Hehe, membership fees are charged every year, and such software, they Of course, there is also a back door, which can be monitored in real time, and the operating conditions of each franchise store can be grasped with the most detailed first-hand data.

Now they are not strong enough. They joined for the first time, in order to attract merchants, so they did not require merchants to use this software compulsorily. But when celebrity chefs really become popular in the country in the future, they will ask for them. All franchised stores must use their purchasing software and financial software.

At that time, not only can you make a fortune by selling software, but you will also be able to keep track of the sales of franchise stores across the country and grasp first-hand data! And such data will be very valuable in the future!

"Okay, the conference has been held for two hours, and we will give you half an hour to rest. At 11:30, we will enter the bidding stage. This time we are open to business invitations nationwide, but only two Hundreds of places, please be prepared."

The China Merchants Association has completely entered the rhythm that Xiao Feng expected. Of course, there must be a relaxation. Next, give these people half an hour, let them pee and smoke, or raise money. The next time will enter the most critical moment. Up.

And the merchants attending the meeting are also very grateful to the organizer for their thoughtfulness. It is different from the kind of scammers' Merchants Association they participated in before. The kind of merchants' associations are fast-paced throughout the process. They use all kinds of beautiful PPT and eloquence A good storyteller will bring you into their rhythm, and then make your blood boil, and will not let you think more, so you will immediately let you pay.

But this is really conscience. Give them a cooling-off period and let them think carefully. This shows their sincerity!

With this half an hour, many merchants with insufficient funds, or merchants who want to reduce risks, can get together~www.ltnovel.com~ Whether you know or don’t know each other, you can get to know each other Situation, and then decide whether to cooperate with the other party.

If you have the conditions to do it alone, but lack a little capital, you can also contact your friends at this time to raise funds and prepare for the next bidding meeting.

Half an hour passed in a flash, and soon the merchants returned to their seats. Before, it was time to build relationships and talk about cooperation. It was almost time to borrow money to raise funds. Everyone was gearing up to prepare. The next battle has begun. They are made by famous chefs. This time, 200 places will be opened nationwide. Although they don’t know why they will set such a standard, wait a minute, if it’s really popular, they are very afraid that they will. Can't grab this place.

The series of data listed by the previous people, coupled with their own multi-day research and verification, have made many people firm in their determination to invest in this store.

"Okay. Then we enter the bidding stage. You can sign up voluntarily. Any region in the country can open as many companies as you like. We only open 200 places this time, and the number is limited. Please hurry up... "

Zhou Jing went straight to the subject after the opening. In fact, this kind of bidding method is a bit unruly, but it is also helpless. . .