Otherworldly Architect

the next day.

A dedicated meeting room for the IPP Marketing Department.

"...The above is the entire content of my report this time."

Ming Yan ended his report and closed the game screen used for the demonstration.

Several people sitting under the stage nodded.

Xia Cheng was playing with a pen, and the moment they met Ming Yan's eyes, the two smiled knowingly.

Ming Yan walked out of the conference room and left the venue to others.

Several people in the IPP Marketing Department began discussions.

This is the first time that the category of MOBA games has appeared in front of everyone, and they have no past experience to refer to.

So the answers given are more conservative.

"Let's promote it as a general A-work, and recommend it to test the water first..."

"I've never seen a completely free routine! If the game can't become popular, players can't buy the two appearances - making money by selling good-looking appearances, why should he?"

"After all, he is the architect of "Minecraft", that game is very playable! It has been more than two years, and occasionally it will be on the list because of the popularity of live broadcasts."

"Games and games are two different things, and temporary success doesn't explain the problem, maybe it's just the right time for architects."

"In the end, it's a type that I've never seen before, and I'm also in favor of conservative recommendations."

Xia Cheng had a discussion with them in the middle, but after all, he was still young and couldn't change everyone's thoughts.

Among the people present, he is the only one who is optimistic about "League of Legends" unconditionally.

"Only I have personally played this game." Xia Cheng said, "I think this game will become the originator of the mountain and lead a new category trend."

When he voted, he gave a custom file contract with a 12% cut, and a revenue estimate of more than 500 million.

And the most pessimistic managers are far from him.

In the end, because the discussion was too intense, they had to take a break in the middle.

If it weren't for the fact that Bluestar Studio's current reputation is already very worthy of attention, and Xia Cheng's identity also gave him the right to speak, IPP would not be able to spend so much time on a studio's new game.

Fifteen minutes later, the discussion started again.

This time, Ming Yan took the initiative to propose a new contract opinion.

"Let's sign the ladder." Ming Yan said, "According to your company's classification, divide the results of the six-month launch into six grades. The highest is the S grade with a turnover of more than one billion. If the League of Legends can reach it, I will draw it. 10%; the lowest is the E grade with a turnover of less than one million, and 25% is drawn."

Ladder contracts are rare, but not uncommon.

Now this kind of situation where no one agrees to another, it is very suitable to sign this kind of contract.

To put it bluntly, if the turnover is less than one million, IPP will take 25%; and for the part from one million to ten million, IPP will take 20%... and so on.

It's a bit like the calculation method of personal income tax at Blue Star's time, but it's just reversed.

The crowd gathered their spirits and finally conducted a round of voting.

Witnessed by everyone, a ladder contract for "League of Legends" was signed in this way.

Because the meeting took longer than expected, it was noon at once.

Mingyan was left behind and had lunch in the cafeteria of the IPP branch.

Xia Cheng sat opposite him and said, "Unhappy, feeling underestimated?"

Ming Yan exhaled and said, "I feel like my beloved work is undervalued. Thank you anyway—"

"Don't, you're hurting me by thanking me." Xia Cheng said, "I'm not helping you, I'm just fighting for the best interests of the company. My vision tells me that Bluestar Studio will be the best in the company. One of the partners."

"Then thank you Ji Yan." Ming Yan said.

After eating, Ming Yan remembered something, and said, "I'll give you back the marketing when "League of Legends" is online for a month."

Xia Cheng said: "You can have a holiday in a month, right? It's not cheap to announce this year. Do you have enough funds?"

Clearly: "..."

Xia Cheng is too experienced in this regard.

He guessed right, the follow-up revenue brought by "Minecraft" to Bluestar Studio has exceeded one billion so far, but in Ming Yan's hands, it is still only 20 million.

The announcement and distribution cost of "League of Legends" is expected to be around 10 million yuan. Even if offline physical advertisements are not laid, major game information stations, self-media, players' social circles, etc., still need corresponding advertisements.

These fees are very expensive and clearly unaffordable.

But he is not helpless.

"I made a small game when I tested it recently and couldn't update the version." Ming Yan said, "I should be able to get some money back."

Xia Cheng was taken aback and said, "How come you can spend so much time playing games? Don't you have 25 hours a day?"

Ming Yan smiled and said, "No, it's really a very small game. And it's purely numerical, and the copywriting uses random names from the program."

"Do you want to release it?" Xia Cheng said, "I'll give you something cheaper."

Saying this is like selling fruit on the street.

Ming Yan said: "Yes, but I registered a new studio called 'Dragon Slayer'."

Xia Cheng was really at a loss this time, and said, "Isn't Blue Star enough to keep you busy?"

"No, it's not what you think, that studio..." Ming Yan thought for a while, "It's just for fun."

Xia Cheng stared at him for a long time, and finally sighed helplessly: "I sometimes feel that you are like a mystery...well, like a suspenseful reasoning book."

Mingyan smiled and said, "Why do I pay you to read?"

Xia Cheng raised his eyebrows, showing his signature smile, and said, "Young master is not short of money, give me 10 million words first."

Ming Yan: "...If you can't afford it, you won't be offended."

...

Mingyan's new game is called "Defying the Heavens".

Well, as you can see from the name style, this is a cancer-level game of numerical consumption type.

This game has been destined to have a good reputation since its birth, and it is clear and decisive that a new studio has been registered for this purpose, which is really called "Dragon Slayer Studio".

Quietly, no shooting, no publicity.

No one knew that Ming Yan was also in the Tulong Baodao studio, except for the only interface person in the A family.

Ming Yan handed over the game to the Atlas family for signing, and the contract was also very weird.

20% of the share, but requires the A's full channel promotion for a week.

If Family A fails to divert traffic to this free-to-download game within the specified time, so that the download volume reaches the specified amount, it will pay Mingyan indemnity; if the amount is reached, Mingyan will pay a certain advertising fee for every certain percentage.

This game is only 180G in size, not as big as Minecraft.

Because it can be said that there is basically no choice at all.

Within an hour of entering the game, every mission, every monster you fight, and every piece of equipment you get is designed by Mingyan himself.

Very utilitarian! !

Players will experience ups and downs every minute, and what is in their minds is clearly expected.

In the 8th minute, players will definitely receive a spree, and then they will be happy. After a certain period of time, they have a gift package, so a large number of players will be retained because of this.

In the 17th minute, the player will definitely buy a mount with bound ingots, and then start running the map quickly. But in fact, this is only a 10% reduction in running time.

In the 39th minute, players will definitely kill monsters and explode a good purple outfit, and selling them can get a lot of in-game currency.

The next boss monster is set so that it cannot be skipped. Players must spend a lot of currency to upgrade their skills, so that they can consume a lot of circulating currency without worrying about inflation.

In the 50th minute or so, guide the player into the PVP battlefield.

The value has been carefully adjusted. If a level 20 rookie is guided in, he will definitely be slaughtered by a level 39 boss.

At this time, you can get the first recharge gift package!

To sum up, this kind of game does not need word-of-mouth from players, and it is not worth it at all.

Players who can’t even pay for the first recharge package are players that Tulong Baodao Studio basically does not consider. They are part of the game experience of local tyrants, and they specially let local tyrants mow the grass.

It's easy to keep these "poor people", as long as you sign in every day to send a bunch of shiny but useless things.

A small number of players will choose krypton gold for 1 yuan, buy a rich first-charge gift package, and then enjoy it for an hour.

Next, set up a flying mount!

A small part of them will recharge money to buy mounts because of this, and then enjoy it for a while.

Next, make a glittering god-level weapon!

Therefore, a small number of players will charge money to strengthen, punch, synthesize, and then enjoy the PVP battlefield a few times.

...

The above infinite loop will make price discrimination to the extreme.

If you are willing to spend 1 yuan, you will spend 1 yuan, and if you give him 1 yuan, it will be your best benevolence and righteousness, and he can play as you like!

If you are willing to pay 10,000, you can squeeze him dry from various places and let him enjoy it for a while... But you have to pay 10,000 next month, otherwise the service will come to an end!

Those who are willing to pay 1 million, there are not so many places for him in the game at present, but he is allowed to enter and leave the PVP battlefield casually, wear beautiful clothes, stand on the street with a golden ID on his head, and enjoy the feeling of being worshipped by thousands of people - this is the The most valuable thing is the ultimate experience that other balance games cannot provide!

Everywhere, only a little impulse to spend is needed.

After the impulse is over, give the corresponding pleasure.

Just ask the players if they want to continue to have fun, right?

A few days after the launch of "Anti-Tian Jue", the word of mouth was still above average.

Because the poor players who occupy the majority of the population are still receiving sign-in income, I feel that Dragon Sabre Studio is very conscientious, and they give them a lot of money every day just by signing in.

The player retention rate for the first three days of this game was quite good, and a large number of players stayed until the third day.

But after a few days, word of mouth began to plummet.

Because the poor players have been abused for a few days in the PVP battlefield.

The naive Chaoyang League players have never seen such an imbalanced game.

Even a kryptonite player who spends only 1 yuan can easily defeat a poor player who has no money at all. The winning rate is about 99%. No matter how good the operation skills are, they can't make up for the difference in value.

So here comes the question.

The rookie who was beaten by you before, after charging 1 yuan, not only the ID is brighter than you, the character is prettier than you, but also the rookie can be beaten by you in turn, staged a "waste wood counterattack" ".

Now I'll give you a chance to charge 1 yuan. With only 1 yuan, you can beat him up again. Will you do it?

This is vicious bidding.

What's more, it has been letting you teleport to hand in tasks for free before.

A ten-ring running errand task, you only need 1 minute to complete it and gain a lot of money.

And then you just happen to see super good props in the shop, like sssr shards.

You are really only 10 points short of currency! ! But the next ten rings won't let you teleport.

If you run by yourself, it will take 30 minutes, and by then this super item will be refreshed long ago.

——Excuse me, are you directly charging the money, 1 yuan is exchanged for 1000 points of currency, and you buy sssr fragments?

——Or just do it once and for all, charge 6 yuan to buy a teleport prop, and keep the teleport running ring for 30 days?

Ming Yan puts both options in the quest help and gives you a kind smile.