Otherworldly Architect

Numerical fast-selling games, Blue Star in the 21st century is called "cancer".

The representative work is "I am scumbag x"... Oh sorry, the representative work is "Fun XX".

Speaking of this masterpiece, many gamers at that time would scoff at it, and many gamers also expressed a dismissive attitude.

"Can this kind of **** make money?"

However, it does make money, and the profitability is surprising.

The monthly flow is over 500 million.

Yes, it is such a game with no sincerity and "money grabbing" written between the lines, which has reached the peak of profitability of domestic online games.

Sometimes, player word of mouth is not everything.

It's like talking about domestic spam web games, many young people are scolding it, and the game ratings have plummeted.

But various game makers still keep doing this kind of garbage.

Why could that be?

——Of course because the market is too cheap.

The author has to eat, the game producer has to eat, and the capital has to eat.

They are also players. "Hardcore" players require works that have both appearance and connotation, both young and old, and innovative themes, both easy to understand and high-end atmosphere. Difficult operation -

If the creators make such a good game, they will give a high reputation as a reward, and naturally everyone will be happy;

If the creator can't do it, or doesn't meet such high requirements, then the word of mouth will of course be gone.

A game like this often requires a team of hundreds of people to design and craft over several years, costing tens of millions of dollars—

But these **** players can't afford it!

Yes, for games above 99 yuan, most of them will think that the price is too expensive, maybe they will give up playing completely, or they may turn to the embrace of piracy.

And the price is less than 99 yuan, in order to recover the cost, the manufacturer needs to sell more than one million copies of the game.

It is a pity that, considering the national conditions at the time, the entire market added up to only a few million players.

This is doomed. Catering to the so-called "high-end market" is likely to lose everything.

Many manufacturers praised by players, in fact, every work is on the verge of danger, maybe a little careless, if a profit is not good, there will be no next work.

Struggling to survive, it is all supported by a conscientious production team.

Their salaries are well below market rates and there is little time off — leading to the company's notoriety in the job market.

It is not because there is no money, because each work cannot be sold for much money, so the cost can only be compressed again and again.

Several well-received domestic series use a fraction or even a tenth of the funds of 3A masterpieces, and are only supported by a passion in the chest.

The contradiction between dream and reality is so cruel.

——If you are praised for these "high-end players", but you are still in a precarious situation when you are over forty, you can't buy a house, you can't have children, and you have to work overtime every day to do a business that doesn't make money, would you like to? ?

On the other hand, the same is to cater to players, why not simply to please the low-end market?

There are many people in the world who don't care about the game industry at all. They may be white-collar workers who have been busy all day, farmers on the Spring Festival train, or ordinary people who only have a few minutes of entertainment time.

Their group is much larger than the so-called "hardcore players", and the requirements are much lower.

Just give them a moment of fun, a moment of laughter, that's enough.

And they know how hard it is for laborers, they don't know about piracy, they're willing to pay for their own fun.

It is these small payments that support the practitioners one by one.

Compared with those keyboard warriors who can only point the country, they are great people.

Also brings laughter.

Why is it that works that serve the general public diligently and diligently are not as good as those 3A masterpieces that serve the high-end market?

Wang Guowei said: The environment is slightly large and small, and it is not based on the merits and demerits.

"The drizzle fish comes out, the breeze swallows slanting", He Jun is not as good as "the setting sun shines on the banner, the horse sings and the wind blows"

Ming Yan said: the same is to make money, there is no need to set up an archway. Just make whatever product you want to please, and no one has to look down on anyone.

Based on his experience, if he wants to do this kind of game, he must be a definite one.

It's all formulaic.

The marked price is over, how much you are willing to pay, how much happiness you can enjoy!

Nothing else, two words: fair!

I won't deal with you those who are European and non-female, black and white, and some are not!

Just one month after the launch of "Anti-sky", the word of mouth showed a cliff-like decline.

The family A was so frightened that they called Mingyan several times in a row, trying to negotiate to save a little score.

Ming Yan didn't try to persuade them, but simply said, "Have you made any money? What's the payment rate?"

The A family was stunned and said: "I made it...the first month's turnover exceeded 100 million..."

"It's not enough!" Ming Yan said, "There is still 20 million in the account of 'Treasure Sword and Dragon Slayer', all of which are purchased through channels to promote!"

The person in charge of Family A was so frightened that he said, "The game's rating has dropped below 5 points! This game has no future! It's really not worth spending so much money on advertising!"

Ming Yan was very domineering and said, "What is a rating? You take a piece of paper and stick it there, and you won't have to look at it again."

"what?"

"According to the current conversion rate, for every 100 players who come in, 5 are willing to spend 1 yuan. It is enough to support the ecological balance. As long as we maintain the number of leeks at the bottom, our profits can be Scroll up indefinitely." Ming Yan scolded Fang Qiu and said, "Continue to shop! I want our advertisements to be overwhelming! Every player who sees it can read our advertisement words 'If you are a brother, come to play against the sky' and 'One knife 999' , Dao Dao has a surprise'. OK?"

This domineering air almost made the opposite side roll his eyes.

But the money belongs to others, and he can spend it as he likes. What can he do?

In the second month after the launch of "Anti-Sky Technique", the word of mouth has fallen to such an extent that it is impossible to read.

The people in Family A have voluntarily stopped talking about "player ratings" and "good/bad reviews".

Every time the person in charge called, he shouted excitedly: "Big brother! It's over 500 million! The monthly flow is over 500 million! My God!"

Of course he would be excited, because the contract he negotiated with Mingyan at that time was 20%!

What does this mean? It means that the profit that family A can share has exceeded 10 million, and his own bonus has exceeded 500,000!

Last month, he looked at his colleagues with ridicule, and now he is rushing to call him "teacher", and he can't wait to bring tea and water to learn his "seeing game" skill.

God knows, how could he have any ability, but he was very lucky at the time, and he was the first to be picked by Ming Yan.

I still remember the phone call Mingyan made at the time. He said: "It doesn't matter, anyway, it's 20% of the C-level signings, anyone can do it."

Then his boss really found one at random...

The person in charge has already regarded Ming Yan as the God of Wealth, and he is the kind that the domineering God of Wealth does not explain.

What is it to spend tens of millions on advertising? It must have made sense for him to feed the fish.

Whatever the God of Wealth says is right and can be earned.

In the opinion of the person in charge: A small game with a cost of no more than 10 million, even at the expense of word of mouth, broke through 500 million in the second month? It's like making a deal with the devil!

The most terrifying thing is that Ming Architect is not a game that can't make word of mouth.

He is very easy to handle, and he can send and receive freely! If you want praise, you have praise, and if you want money, you have money!

Fairy?

The person in charge had already prepared a small notebook and a pen, and decided to hang Mingyan's signature on the wall and frame it next time, so as to get a touch of fairy spirit.

At this time, Ming Yan took a look at the funds in the account of the "Dragon Slaughtering Sword" studio and felt quite satisfied.

The total population of the Chaoyang Alliance is far greater than that of Blue Star back then, and so is the per capita wealth of course.

The 500 million yuan is still the beginning of the journey. The residual heat of "Anti-Sky Technique" will probably reach its peak in a year, and finally dissipate slowly.

This phenomenon-level fast-selling game is originally a commodity, and it is far from a normal and healthy game life.

Minecraft can last a long time, maybe ten years from now.

But "Defying the Sky" is impossible, and it is estimated that it will be completely dead after two years - Ming Yan didn't even do content above level 100 at all.

Therefore, its role is limited to bringing a sum of "hot money" to Mingyan.

Ming Yan kept a part of the funds of Tulong Baodao Studio, which was used to advertise and attract traffic to "Defying the Sky" every month, so as to maintain its current ability to swallow gold.

The remaining cash of over 200 million was immediately injected into the account of Blue Star Studio in the name of personal investment.

As a MOBA game, "League of Legends", its development period is difficult to predict. It must accumulate and take off suddenly at a certain opportunity.

However, Mingyan and Varian's gambling agreement was only two years old, and now there are more than five months left.

And he himself doesn't have time to spend on the same game all the time.

Ming Yan decided to use this money to blow a tuyere himself!

At the end of September, "League of Legends" was officially launched on the IPP platform.

At the same time as the game itself, there is also a large-scale online league called "Sixth Star Provincial League of Legends Professional Competition".

All teams are eligible to participate in the audition in early November, and the 16 qualified teams will compete online for BO3 knockouts.

The team that finally wins the championship trophy will receive a bonus of 30 million yuan.

At the same time, the online league will be broadcast live through the IPP live broadcast platform, and all players can enter the live broadcast room with one click.

All live stream viewers can participate in lottery and **** events inside and outside the game.

20% of the profit from the peripheral activities will be directly injected into the prize pool, providing the winning audience with a jackpot without online access!

This will be the first professional game of "League of Legends", and Bluestar Studios is far from being able to hold events across the entire league.

But this match in the Sixth Star Province will definitely go down in history, because Mingyan opened the door to a new era with his own hands.

Put it this way.

The previous game publicity strategy: achieve the best publicity effect at a reasonable cost.

Ming Yan's announcement strategy: throw money! Throw money! Throw money! You are not allowed to step into the door of my Bluestar studio unless you spend the 100 million yuan!