Chapter 398

Hermes, Chanel, Versace, Armani, Prada, Romani Conti, Lafite, Zhang Yu, Patek Philippe, Rolex, Tiffany, Bulgari, Saint Laurent.

These brands are all like Leiguaner, they are simply famous, but now they are all prey in the hands of Su Cheng.

Even the most expensive Chanel is only close to 10 billion dollars. They don’t know that Su Cheng has prepared 200 billion dollars for the automobile and luxury goods industry!

It’s crazy!

If the acquisition is really achieved, then the world’s No. 1 luxury goods group will no longer be Lu Wei Ming Xuan, but this newly established alphabet!

The world’s three largest luxury goods groups will also become the world’s four largest.

Moreover, in the future, the purchase of luxury goods in the Mainland will no longer be arbitrarily slaughtered, and IQ taxes will be collected.

Men’s clothing, women’s clothing, shoes, perfume, bags, jewelry, watches, eyes, silk scarves, red wine, beauty products, you can think of it, there are all here.

This is a big battle, and at this time, the car companies over there are also making ambitious acquisitions. This is a strong action relying on the financial crisis.

It is also fortunate that Su Cheng has completed the financial layout before, otherwise he has absolutely no intention to deal with these-.

But now you can have fun-play it.

For this acquisition war, Su Cheng formed two teams. Wang Chuanfu, Shen Mu, and Su Cheng were the first teams to be acquired by car companies.

Su Cheng, Jiang Lai, and Liu Di are the second group of acquisitions in the luxury goods sector. There is also a special adviser, Noah Russell. Of course, he is hidden behind the scenes. The ambitious acquisition was officially reached at this moment.

“Pharaoh, the first target is General Motors and Ford. They are now in crisis. This is our good opportunity. This time we will bring Geely and prepare them to acquire Volvo. In addition, Dongfeng will join the heavy-duty truck department. The acquisition is completed together.”

“Our first phase goals are Mazda, Cadillac, Pontiac, Land Rover, Jaguar. Dongfeng’s Kenworth, BAIC’s Saab, Sichuan Automobile’s Mustang (Mustang), Changan’s Chrysler, Chery’s Infiniti.”

“Do you have confidence?”

Wang Chuanfu was passionate, “What confidence do you have? One word, do it! Who is afraid of whom? Come on, let the storm come harder!”

Su Cheng is a little embarrassed. You are so old and you are still so in the second grade? it’s OK?

“Okay, let’s talk about Cadillac, Land Rover, Jaguar, Mazda and Pontiac first. These five brands. These are our own. Let’s get it first, and then their own acquisition. Let them talk first, and wait for us. Get it, and help them together.”

“Okay, I understand, let’s start!”

October 5, 2008, Laomi, General Motors.

As a century-old company of Laomi, GM is really very cowhide. Like Big Blue, it is a very powerful company, and it is absolutely impossible to fall.

However, because of employment issues and other issues, things are very troublesome anyway, coupled with the impact of the financial crisis, they want to sell some brands, and then get through this crisis.

Then they waited for Su Cheng’s people.

“Kria, this time we are here for the several models of yours. We want to buy them. We just heard that you have the intention to sell, then…”

Kria was delighted in his heart. As the president of such a big giant, this is a very difficult position. Now it is the financial crisis, and it can be said that the storm is precarious.

“What model do you want? We can discuss it carefully”

Kria was still pretending to be very calm on the surface, after all, these people are now the gold masters.

“This time we are here for Cadillac, Opel and Pontiac.”

At the same time, Fiat also ushered in Su Cheng’s people, this time it is for several models of Fiat, Ferrari and Maserati.

These years, these two cars have not really shined, but to be honest, as a sports car, Ferrari is really good.

As for Maserati, it has a good status in Korea and in the mainland, but it is only a mid-to-high-end brand elsewhere.

“Batic, we are here for your Maserati and Ferrari. I think Fiat is in a financial crisis. We can help you through it, can’t we?”

Batick squinted at the man in front of him, with no stage fright, and calmly said, “I represent Mr. Su Cheng!”

As soon as this sentence was said, it changed instantly.

Batick really put away his contempt, “Tell me about your offer!”

“Opel, Pontiac and part of Chrysler’s North American factories and sales channels!”

· ······· Ask for flowers··········

Batick was overjoyed in an instant. They wanted to acquire Chrysler. The board of directors of the group had this idea, but they didn’t expect someone to start doing it now?

The intrigue within this began.

At the same time, Liu Fei also went to Ford. “Mr. Parker, we are here for your company’s several brands. I think your company is already in crisis now, but we can help you get through it safely.” ”

“Which brands?”

“Land Rover, Jaguar, Mazda, Volvo, Aston Martin and Mustang.”

Parker was so shocked. Is this the rhythm to buy Ford out?

If this were the case, Ford would have only three brands left: Ford, Lincoln and Mercury.

… .. …

But the very real thing is that in later generations, they will only have these three brands.

“We are all old friends. We have been in contact for so long. Thank Ford for waiting. We are willing to pay a 10% premium!”

10% more would be hundreds of millions of dollars or even 10 billion dollars. Sincerity is definitely there.

Parker nodded. He had an idea. After all, Su Cheng had said hello before, and that was a year ago.

At that time, Su Cheng smiled and said, “In less than a year, I will come to the acquisition, which will absolutely satisfy you.”



It’s really here now. This is a great thing. Now that the financial crisis is so violent, who knows what else will happen.

Because Su Cheng promised to give him a generous return, otherwise it would have been sold to Indy’s Tata Group, and would not wait until now.

This return is the shares of Yinhe Technology. Who doesn’t know the cowhide of Yinhe Technology now?

Despite some difficulties, it still rose against the trend. Among them, Su Cheng repurchased a lot of shares. So did Noah. Now the total shares of the two people add up to 78%, which is so strong.

Because many people sold their shares during the crisis, Su Cheng took the opportunity to repurchase a lot of shares, and now it is time to use them for an interest swap transaction.

Although there are not many companies who have given it to each other, it can’t hold back that Su Cheng has many targets to acquire.

One point at a time, it not only reduces the simplicity of cash mergers and acquisitions, but also increases the weaknesses of acquisitions. It can be said to be a very good method. NS.

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