Rebirth of the Entrepreneurship Era

In the morning, nearly a thousand T-shirts were sold out, which Li Xuan couldn't even imagine.

Even a large-scale clothing store, it is impossible to have such sales when conducting promotions?

However, Xu Yiyang's Jiayang education just happened.

However, this number did not exceed Xu Yiyang's expectations.

Pu Jiayang's education has always been a good consumer.

I dare not say that they are all well-off homes, but at least the family income is guaranteed.

文具 Xu Yiyang's custom-made stationery has been selling well in the Children's Palace, and the newly opened Weizhou and Penang branches also have good sales.

服装 Apparel is selling well now, of course.

In fact, in Jiayang Education, as long as it is related to learning or youth-related products, there must be a strong market. If the cost-effectiveness can be higher, the market potential is even greater.

Tuzki can hit the youth market precisely, which proves that young people are very interested in it.

According to this view, the future sales of customized T-shirts are not only primary and secondary school students of Jiayang Education, but primary and secondary school students in the entire city.

Moreover, the children of this age have not yet had such a strong independent personality.

Not only are they used to dress uniformly, but they also like to dress like everyone else.

So, when these children started to wear Tuzki T-shirts in Yingzhou, they also advertised Tuzki a very good advertisement.

Xu Yiyang roughly estimated the market space. It should not be a problem to sell tens of thousands of T-shirts in the three cities. If new models are released, it is estimated that they can still sell a lot.

Moreover, after entering August, when Tsingcheng Qingdao begins to recruit students, the market space of Tuzki will be larger.

If 100,000 T-shirts can be sold, Guangjiayang Education's retained profits will exceed 500,000, and Guancheng will also earn 300,000.

And Tuzki is a mature IP. You can have a second picture on the first picture and a third picture on the second picture. These pictures can not only be used on short-sleeved T-shirts. Can be used on long-sleeved T-shirts and sweater hoodies.

Winter can be used on sweaters, coats, and cotton jackets when it is cold in winter.

In short, as long as the elements of Tuzki are deepened, it will definitely form a strong brand effect.

So he also prepared to let Li Xuan take the time to register the clothing brand, cartoon image trademark and copyright in “Tuzki”, all under the name of Guancheng Garment.

If Jiayang Education grows stronger in the future, it will be able to bring the image of Tuzki to the whole province or even more.

Once the branding operation started, Xu Yiyang felt that he could also find a cooperation with President Ma and authorize Tuzki's image for free to make him a QQ expression. In that way, Tuzki would soon spread across the country.

Because of the idea of ​​deepening the operation of Tuzki, Xu Yiyang said to Li Xuan on the phone: "Guancheng Garment will increase the scale as soon as possible, and contact all the employees previously laid off, and then recruit them back. In a city like Yingzhou, there are n’t many suitable garment workers. If you go to the south, you will have trouble recruiting people locally. ”

In Xu Yiyang's opinion, the value of skilled technicians is very high.

In a city like Yingying Prefecture, there have been several garment factories in total, and now it seems to be closed. Only Guancheng Garment is left. In this market environment, the number of skilled technicians is bound to be small.

Once these skilled technicians begin to lose, it is tantamount to putting a spell on Guancheng's clothing.

Even if you have the money to expand the scale, to buy equipment, and to build factories, it is useless without skilled technicians.

普通 If ordinary people want to grow into a skilled tradesman, it takes a long time to settle. Once Guancheng Garment cannot recruit skilled tradesmen, there is no way to expand the scale.

What's more, it is really not easy for a small city like Yingzhou to recruit people from outside.

Li Xuan was aware of this problem and said immediately: "Then I'll contact them now, and I can find as many as I can find."

Xu Yiyang said: "The future potential of the clothing industry must be very large. One thousand T-shirts are sold in a day. In the entire clothing market, even nine cattle and one hair are not considered. step."

When he said this, Xu Yiyang thought of Amancio Ortega, the founder of the Spanish clothing brand Zara.

Zara is a magical existence in the eyes of Xu Yiyang.

Founder Amancio Ortega opened his first small clothing store in 1975. After more than 30 years, he has become the world's top rich with more than 40 billion US dollars, and Zara's annual revenue It is also more than 15 billion euros, which is a super costume empire.

存在 The existence of Zara proves that the market potential of the clothing industry is extremely huge, let alone selling more than 1,000 T-shirts a day, and selling millions or even tens of millions of clothing a day is completely possible.

When I think of Zara, Xu Yiyang feels that even if he cannot become it, at least he can learn from it, and the first step of learning is not satisfied with the status quo.

Xu Yiyang asked Li Xuan: "Sister Xuan, how much would it cost if I did a more comprehensive equipment upgrade for Guancheng?"

升级 "Upgrade?" Li Xuan asked in surprise: "What standard do you want to upgrade to?"

Xu Yiyang said, "At least from the manufacturing process, production efficiency and production cost, it is in line with the apparel industry in the eastern coastal areas."

Li Xuan thought about it and said seriously: "It is estimated that at least two or three million will be needed. Our factory area is sufficient, so no upgrade is needed. Most of the two or three million are used for equipment, and a small part is used for technicians. Cultivate. "

逸 Xu Yiyang said: "Not two or three million. If you upgrade, how long can it be completed?"

萱 Li Xuan explained: "The upgrade must be done step by step. For example, first introduce some equipment, then train our workers to become familiar with the new equipment, and then continue to purchase new equipment. If one step is in place, the workers still have to slowly train.

Xu Yiyang said: "Then we will gradually upgrade from this month. As for the problem of money, I will invest one million yuan at the same time, and also invest the net profit during this period. Let ’s first look at the efficiency that workers are familiar with. If it is fast, I will invest more. "

Li Xuan did not expect that Xu Yiyang would invest another one million as soon as he spoke.

If you put it before today, she would advise Xu Yiyang to be cautious, because the money is likely to have been thrown away.

But now, she feels that Xu Yiyang's judgment and overall view are far above her. Since it is something he has decided to do, she will do her best to implement it on the ground.

"Okay! I'll make a plan as soon as possible."

Li Xuan was so excited that I thought it would be difficult for Guancheng to survive, but unexpectedly, Xu Yiyang had a way to start making money directly.

If Tuzki's clothing can continue to become popular, the benefits of Guancheng's clothing will become better and better.

Uh ...

In a single day, the Tuzki T-shirt became completely popular among the youth group.

孩子 Many children can't wait to put on Tuzki's T-shirts, and they have swept across the market.

新颖 New and interesting shapes and positive wording on T-shirts have attracted the attention of countless people on the street.

Even many people will take the initiative to ask where the clothes were bought, and the answer they got at the end is no exception. All are Jiayang Education.

With such a basis of communication, even at noon break, many teenagers ran over to buy clothes.

Many of these children, even students who are not Jiayang Education, are also interested in Tuzki T-shirts.

In the afternoon class time, another group of students rushed to class. They saw that the teachers had changed their Tuzki T-shirts, and they liked it even more. The only problem was that they could not buy it for the time being.

Because there are too many people asking, Xu Yiyang asked the staff to make a slogan: Tuzki T-shirts are on sale at 8 am every day, while stocks last.

The next day.

In the early morning, many children and parents came to Jiayang Education to buy Tuzki T-shirts.

Fortunately, at more than seven o'clock, the factory sent over two thousand T-shirts to work overtime, and in less than a day, they sold them all.

At three or four o'clock in the afternoon, many students and parents who came here came to consult, but because they were sold out, they did not buy them.

But there is no way to buy it. I can only wait to come back tomorrow because the factory is now recruiting more than 20 skilled workers and is now stepping up production of Tuzki T-shirts in two shifts.

Each person works 12 hours a day, but an extra 15 yuan overtime subsidy is paid.

In this year, the average technician ’s salary in his early twenties was in his early twenties. Like Xu ’s mother who beats people before, he was only in his tenth day. Therefore, overtime subsidies of 15 yuan are almost doubled.

Moreover, the overtime subsidy is directly settled in cash on a daily basis ~ www.novelmtl.com ~ so the workers are full of energy.

Soon, the output of Tuzki T-shirts exceeded 3,000 pieces per day.

逸 Xu Yiyang is very efficient in doing things.

The day he asked Li Xuan to increase production capacity, he put a million yuan into Guancheng's clothing account. The money will be used to increase the production capacity and production process of Guancheng's clothing.

And if new equipment is used, the production process and efficiency will be improved, and the unit cost will be reduced.

At the same time, Xu Yiyang also communicated with Li Xuan about the supply strategy. Three thousand T-shirts a day, and one thousand pieces will be enough to send to the Children's Palace. The remaining ones will be sent to Penang and Weizhou.

冠 When the inventory of Guancheng's garments reached 4,000, Li Xuan ordered 4,000 T-shirts in two batches according to Xu Yiyang's orders and sent them to Penang and Weizhou via inter-provincial buses.

Pu Jiayang Education's branches in these two cities have also begun to sell Tuzki T-shirts.

Just like Yingzhou, as soon as the Tuzki Xueba T-shirt was on the market, it immediately aroused the enthusiasm of students and parents for buying.

In one day, four thousand pieces were sold out in both branches.

逸 Xu Yiyang is very clear that many things are in common, just like cartoons. If the children of Yanjing like "Shook and Beta", then children in Zhonghai, Quancheng, Yingzhou and other cities will like it.

Tuzki is the same.

If you can make Tuzki clothing bloom all over the country, it is tantamount to creating a well-known youth and children's clothing brand.

If done well, the profit behind this can reach nine figures every year.