Rebirth of the Entrepreneurship Era

In terms of business development, especially in physical industries such as education and training, we must first establish a stable base and then expand steadily to the surrounding areas.

No matter Jiayang Education or Tusky Clothing, Xu Yiyang's idea is to first lay a solid foundation in the province, so that the people in the province have a high degree of recognition of these two brands, even if Jiayang Education and Tusky Clothing are frustrated outside the province At least, the market of tens of millions of people in the province can be supported.

Therefore, Qilu Province is the base of Jiayang Education and Tusky. As long as the base is well managed, even if you go out and be beaten, you will still be able to stabilize the basic market.

Because of this, Xu Yiyang hoped that Jiayang Education would expand after covering all the prefecture-level cities in the province. In this way, if it can enter the national market and retreat and hold a large province, it will be more able to expand abroad. Let go of your hands and feet.

Therefore, he said to Zhang Aixue: "The branch is developing rapidly, and our teachers and management team must also keep up, especially the foreign teacher team, which must be large in scale and high in quality."

Zhang Aixue said: "This is assured. Mr. Zhao Hansheng helped us contact a foreign teacher association in Quancheng. Some foreign teachers in Qilu were established spontaneously. Now most of them are willing to cooperate with us."

Xu Yiyang said with surprise: "When I went to Quancheng to find a foreign teacher, those foreign teachers were all ignorant."

Zhang Aixue said with a smile: "This is different from the past, we have more students here, and the pay is high, and the foreign students earn more money from working in our country than the foreign professors in the school. Balanced. "

Xu Yiyang nodded: "At first, I didn't have anything, so I didn't rely on a mouth. I guess they didn't believe me too."

Zhang Aixue said: "In addition, all of our branches are now applying for private teaching qualifications, and they should be coming down soon."

Xu Yiyang asked curiously: "Why? Is there a relevant policy requirement?"

"Not yet." Zhang Aixue said: "It is still in the era of barbaric growth as you said, but I think it is better to prepare well in advance, otherwise if there is a policy down, if it is temporarily handled according to the policy requirements, it will be more Hurry, our qualifications are enough anyway. "

Xu Yiyang praised: "You're right, I haven't considered this issue in depth before, because I feel that there may be a period of savage growth, but in the long run, the sooner it is formalized, the better."

He said to Zhang Ai again: "Yes, I think the first half of next year is a good opportunity for Jiayang Education to enter Zhonghai. China Shipping does not yet have a training giant, and New Oriental has not yet passed, so I am preparing for the fourth quarter. Starting to find venues and start renovations, and at the same time gather more resources for English education in the school. Yanjing already has New Oriental in town, then we will make China Shipping our flagship. "

Zhang Aixue's eyes lit up and said: "Okay! If we can take root in the first-tier cities, it will be easier to cover other cities in the future!"

Xu Yiyang said: "During this time, you should put more experience in the expansion of the management team. It is best to have a certain staff reserve. If you want to work on the side of China Shipping, you will go to the big job. The business area will be at least 5,000 square meters. Make China Shipping the largest and best English training institution in one step. "

"Good!" Zhang Aixue immediately agreed to come down.

Xu Yiyang also told Li Xuan: "In the fourth quarter, we must strengthen Tusky's influence in Jiayang Education. When we open Jiayang Education's flagship store to China Shipping, we will also open Tusky's flagship store to Zhonghai Before that, we have to enrich the product line of Tusky. We cannot simply make some basic styles of clothes, so you must not only improve the clothing category, but also find ways to use the image of Tusky to use in other products. Go up to non-clothing categories, such as Tusky's dolls, pillows, tea cups, stationery, etc. "

Li Xuan busy said: "Our current production process, there are many types of clothing can not be done, such as knitted clothing, down jackets, and other more complex clothing technology."

Xu Yiyang said: "This is too difficult to rely on yourself, find a foundry."

With that said, Xu Yiyang asked: "There should be a lot of clothing foundries in the south, right?"

"Yes." Li Xuan nodded and said: "In fact, more than half of the garment factories in the South are foundries. After all, it is more difficult to be a brand than to be a factory. Few companies can take care of both. Not only are there many OEM apparel factories in the South, but there are also several very large OEM factories. Some foreign brands find them in OEM, and their output and craftsmanship are very strong. "

Xu Yiyang nodded and said, "I think you can check it in the fourth quarter. We now need to quickly enrich the product line of Tusky. Jiayang education will cover the whole province by the end of the year. By then, our Guancheng garment production capacity The technology certainly cannot meet such a large demand. "

Li Xuan said: "In fact, it is very stretched now, and the mechanic training class can only train entry-level workers at the junior level. However, the slightly more complicated ready-made garments have very high demands on the workers. We do have a long time now Way to go. "

Xu Yiyang said: "Then walking on two legs, we can produce our own, our own production, we can not produce, all to the foundry."

Then, Xu Yiyang added: "In addition, it is best to form a design team, on the one hand to design new and better-looking clothing styles, on the other hand, based on the image of Tusky for further innovation and optimization."

Painting by myself is definitely not in-depth innovation, so I can only draw a simple line of Tusky.

However, if you want to design a more delicate, three-dimensional, and more complete image of Tusky, you need professional designers to achieve it.

Xu Yiyang said: "If we can have a better design and a better style, then Tusky's market will also be more attractive. In addition, since we have chosen a foundry, the output can theoretically be several times the current, Tens of times, or even hundreds of times. At that time, we can spend a lot of money to promote this brand, find a young star as a spokesperson, make it a brand name in the minds of young people, and then open more direct chain stores, or open Join. "

After listening to Li Xuan, the first thought was that Xu Yiyang said that it was too far away from now, so far that she instinctively felt that it was difficult to achieve with her own ability.

However, she soon felt that this remark came out of Xu Yiyang's mouth, as if it had become half, and the remaining half would not be too far away, so she said seriously: "It seems that I really want to change my mind. Strive to work towards this goal! "

Xu Yiyang nodded: "Look at brands such as Benny Road, Semir, and Jervis, in addition to having a name that looks like a foreign brand, and the brand is operating well at this stage, what other advantages are there? For some intellectual property rights, we still have at least Tutu. If we do it well, it may not be difficult to surpass these brands. "

"Another problem is the non-clothing category. We are doing youth training, so our main customers are the youth group. Teen toys, stationery and other small crafts are all objects that our Tusky brand needs to cover."

After he finished speaking, he asked Li Nan, who is now a project manager at Jiayang Education: "Li Nan, when you were in Yiwu, you must have been exposed to many resources related to small commodities. Looking back, you took Sister Xuan to Yiwu and integrated Relevant manufacturer resources, in the future, we will directly customize the small goods of the Tusky brand from Yiwu. "

Li Nan nodded immediately: "No problem, I can go at any time."

Li Xuan also said: "I have no problem here."

Xu Yiyang asked: "After you go, you will look farther and wider. As long as it can be sold to teenagers, as long as it can be added with the Tusky elements, including but not limited to what I just The stationery, toys, and even electronic watches and electronic pets can be made. It should be popular for children to play that kind of electronic pets this year? It is a small game console in hand, which is a virtual pet image. , The kind to be fed regularly. "

Zhang Aixue smiled and said: "A lot of children have it, and my girl is also making me buy one for her. It ’s not very interesting. It ’s a small black and white screen with a very simple animation design in it. The mode is relatively simple. A pet, responsible for eating, drinking, and playing. "

Liu Mingchao said with a smile: "This thing is technically very simple, the technical level is not much different from the electronic watch, the development difficulty is actually not as high as the Tetris handheld. If you want to customize and develop the rabbit pet electronic pet, you only need to program The image of the pet can be redesigned. "

Xu Yiyang said: "Since this is the case, we also design a Tusky electronic pet. Similar to this kind of thing, the more we do, the higher the visibility of the Tusky brand, and the greater the impact on consumers. Commodities complement each other to make a strong and well-known brand. "

Li Xuan nodded and said, "I will do a research tomorrow ~ www.novelmtl.com ~ to see what kind of things children of different ages are using, what kind of things are popular. Combined."

Xu Yiyang said: "In addition, you can also consider a joint name to see if there are any children's food and beverage brands in our province, and cooperate with them to let them use the Tusky logo for free and launch joint products. , Everyone ’s fields are insulated from each other, there is no competition, they are tied together to make joint products, and they can also promote each other, which can benefit everyone. ”

In fact, Xu Yiyang's most promising joint name is the joint name of Tusky and QQ. Once Tusky becomes QQ's own expression, it will quickly become popular in the country.

However, it is not the best time to join forces with QQ.

The coverage of QQ is not big enough now, and the coverage of the rabbit store is not big enough.

If you go to QQ at this time, a large number of pirated infringing products of the Tusky image will surely appear overnight, which is equivalent to letting others reap the value of the Tusky.

May wish to wait until the physical store, products and production capacity are up, and then use the joint promotion of Tusky and QQ, so that it can directly transform the strong sales ability of the Tusky store.